Product experiences are shaped by the senses. In the nutritional supplements industry, consumers are particular about flavor. Most powder supplements of the past were chalky and unappetizing; but today there is a growing effort to improve the flavor of products. Distributors won't stock unsavory products and consumers will call it quits before realizing a health benefit.
At Makers Nutrition, we see product flavoring as an opportunity to achieve brand superiority. We believe a lasting experience is formed the moment a customer tastes flavor. This impression strongly influences repeat purchases and helps brands become known through word-of-mouth. That's why we established a team of flavor experts to help us develop better-tasting supplements by pairing the most appropriate extracts with your formula.
We'll perform research and development on your company's behalf. First we'll analyze the raw ingredients in your formula and establish a flavor profile. We'll then identify similar products in the marketplace, review their ingredients, and taste test them. Our flavor experts evaluate how well your competition has blended their flavor, and depending upon the potential for improvement, they will recommend either “flavor matching” or “crafting a new flavor” for your supplement. For instance, if your competitor's Concord Grape Pre-Workout product scored a perfect 10, we'll advise against outdoing their grape flavor. However, if they scored a 6, there's an opportunity to make a better-tasting grape product.
After deciding on a target flavor, our experts will artfully select enhancers and balancers from a comprehensive catalog of botanical extracts, essential oils, natural plant juices and aromatic compounds. Flavoring and sweeteners can be natural, artificial or a combination of the two. These selections are based on your product goals and how they fit in the marketplace.
Our experts will taste test a prototype from the lab and tweak the formula until they are satisfied with the flavor. Taste testing happens during the manufacturing Q&A to minimize delays.
Makers Nutrition would like to take a quick moment to update you all that we are still in full operation and functioning at normal pace at this stressful time as the Department of Homeland Security declares supplement manufacturers an essential service (See Here).
As the outbreak of COVID-19 continues to unfold, we would like to inform you of the measures we have/are taking to ensure the best possible support to our customers, the health and safety of our employees, and the continuity of our business.
Meeting the needs of our customers has always been the highest of our priorities. In the uncertain future of what is to come, we are utilizing our great supplier relationships, overstocking commodities to supply our manufacturing demands, and relying on our industry experience to provide the best possible support in this unfortunate circumstance humanity faces.
The health of our employees is what keeps us at peak operating capacity. Makers Nutrition’s facility is an FDA-regulated environment. Our employees have been trained to follow the protocols outlined in our Standard Operating Procedures (SOPs). These procedures cause us to operate in a manner that prevents the spread of any illness that can affect our manufacturing processes. As extra precautionary measures, we have implemented further procedures:
Makers Nutrition plays a major role in our network in providing major retailers (including Amazon) and customers all over the United States for their essential needs such as Nutritional Proteins, Meal Replacements, Multivitamins, Super Greens, Electrolytes, Vitamin C, as well as other supplements to assist and aid consumers’ immune systems’ ability to help eliminate pathogens and recover faster.
We understand the weight of our role and responsibility as a manufacturer. We will do everything in our power in these uncertain times. We will stay optimistic and hope to work through this together. We thank you for all your business and support. Should anything else change in our establishment, we will notify all of our customers and vendors. All of our customer sales executives are available to you 24/7 to help assist you with your needs, so please feel free to reach out as you normally would.
Thank you all
Be safe and be kind to one another