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Looking Beyond the Pill Format

With so many nutraceutical delivery formats to choose from these days, selecting the right format to match your formula can be confusing.

The traditional tablet/pill format has not gone to the way side but rather been joined by an array of alternative delivery options: gummies, powders, liquids, softgels and more.

Bear in mind, choosing a format cannot be underestimated when mapping out your supplement manufacturing plan as consumers are demanding more and more easy-to-use, innovative solutions. In addition, the nutraceutical consumer wants a delivery system that ensures their formula is meeting their specific health and/or performance needs.

Manufacturers and marketers should know that dosage forms for delivery of these ingredients can make as big a difference in consumer satisfaction as the ingredients themselves. In fact, delivery formats can maximize the potential benefit of those ingredients.

Here’s the scoop on the most popular supplement formats.


The traditional pill cannot be dismissed as it is often the most cost-effective delivery system and can hold/contain a lot of ingredients/materials. Tablets are also the most shelf stable of formats and retain their potency. If you do decide to go the tablet route, you can select different shapes that best represent your brand such as squares, triangles, diamonds or even irregular shapes such as hearts, stars, etc., What’s more you can imprint information directed to the consumer, regarding your brand, formula name and so forth.

However, large tablets can be hard for some people (particularly the elderly or kids) to swallow (unless they are chewables).  In addition, tablets can offer more dosing challenges compared to liquids and powders.


Capsules are two-piece gelatin capsules that are highly popular in the realm of both supplements and medications.  Capsules are easy-to-swallow and break down quickly in the digestive tract, Vegetarian capsules that are gelatin-free are fast gaining popularity. 

People often choose capsules if they need to break them and add their powdered contents mixed into food or shakes. This is especially convenient for kids.

However, capsules can be limited by their space and potency restrictions. Their contents cannot be compressed as in tablets. Also, since capsules are not air-tight, their shelf-life is shorter than tablets.


Liquids (energy shots, tinctures and extracts) are easy to ingest, making them attractive as well to those who have trouble swallowing tablets. Some customers choose liquids based on the belief that they may absorb faster than some other nutraceutical formats.

On the flip side, liquids have shorter shelf life. They are harder to travel with and are not as portable as tablets or capsules. They may also require refrigeration.


Like tablets, powders can also be very cost-effective, but are probably the least convenient since the consumer must mix the powder format into a liquid, shake or food. However, dosing is much easier with powders since adjustments can be made. In the sports supplement category, protein-formulated powders are the most popular choice so this format is an often a must for endurance products.


Softgels are one-piece gelatin capsules that are used for liquid or oil-based formulas. Because of their smooth contour and shape, softgels are very easy-to-swallow. Under normal circumstances, the human body will absorb more nutrients from a dietary supplement, ingested in softgel form, in comparison to tablets or hard shell capsules. This advantage is particularly beneficial if your formula contains ingredients that are challenging for the body to absorb.

Softgels also boast excellent shelf-life since they are sealed tightly compared to capsules, powders and liquids. However, altering the dose of softgels can be tricky since they can’t be neatly broken or opened up.


Gummy bear formulas are highly popular delivery methods for nutritional supplements, favored by both kids and grownups. Children are attracted to these chewy formats because they are fun and tasty. Flavor is an important factor for adults, too, which is why they often choose gummies. And of course, the chew factor eliminates the need to swallow.

At Makers Nutrition, we offer the highest quality supplement formats for our clients to choose from. Our experts will guide you through making the best format decisions to give your product a competitive edge.


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Our Response to COVID-19

Our Response to COVID-19

Makers Nutrition would like to take a quick moment to update you all that we are still in full operation and functioning at normal pace at this stressful time as the Department of Homeland Security declares supplement manufacturers an essential service (See Here).

As the outbreak of COVID-19 continues to unfold, we would like to inform you of the measures we have/are taking to ensure the best possible support to our customers, the health and safety of our employees, and the continuity of our business.

Support to our Customers

Meeting the needs of our customers has always been the highest of our priorities. In the uncertain future of what is to come, we are utilizing our great supplier relationships, overstocking commodities to supply our manufacturing demands, and relying on our industry experience to provide the best possible support in this unfortunate circumstance humanity faces.

Health and Safety of our Employees

The health of our employees is what keeps us at peak operating capacity. Makers Nutrition’s facility is an FDA-regulated environment. Our employees have been trained to follow the protocols outlined in our Standard Operating Procedures (SOPs). These procedures cause us to operate in a manner that prevents the spread of any illness that can affect our manufacturing processes. As extra precautionary measures, we have implemented further procedures:

Makers Nutrition plays a major role in our network in providing major retailers (including Amazon) and customers all over the United States for their essential needs such as Nutritional Proteins, Meal Replacements, Multivitamins, Super Greens, Electrolytes, Vitamin C, as well as other supplements to assist and aid consumers’ immune systems’ ability to help eliminate pathogens and recover faster.

We understand the weight of our role and responsibility as a manufacturer. We will do everything in our power in these uncertain times. We will stay optimistic and hope to work through this together. We thank you for all your business and support. Should anything else change in our establishment, we will notify all of our customers and vendors. All of our customer sales executives are available to you 24/7 to help assist you with your needs, so please feel free to reach out as you normally would.

Thank you all

Be safe and be kind to one another

Jason Provenzano
President, CEO

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