The pandemic has certainly caused a surge in consumer attraction to skin health solutions. Why? Stress. Stress causes outbreaks, causing more stress, and the vicious cycle continues. Your private label brand has the potential to help curve not only the stress in customers’ lives, but how their bodies react to stress in the first place. And while soothing skin creams may still be a commodity, your customers are now looking for calming skin-care gummies that work from the inside out—supplements that influencers rave about on social media.
But First, Which Ingredients?
A lot can go into a skin-care gummy, including collagen, which is commonly associated with support for healthy, hydrated skin. Vitamins such as A, C, D, and E house antioxidants that help protect cells from free radical damage. To keep tissue and therefore skin strong, Vitamin A can promote healthy skin cell production to rebuild tissue from scrapes, wounds, and other tissue damage. Vitamin C is an antioxidant required to produce collagen and elastin, the connective tissue that give skin its elasticity. Vitamin C can also help repair and regenerate tissue and fortify capillary walls. Vitamin D3 is a vital component to not only skin health, but cells throughout the body. A supplement rich in Vitamin D could go further than the skin, maintaining bone health and the absorption of calcium and phosphorus. And though most people do not need extra doses of Vitamin E when consuming a well-balanced diet, some may be deficient, calling for supplementation.
For every action there is a reaction, right? So, when customers consume your private label supplements, they are changing the way their body interacts with external factors such as stress and pollutants. Smoke in the air? Vitamin E can help create a layer of protection. Harmful UV rays? Vitamin D comes in handy. This is why listing the benefits of your skin-care gummy on its label is so important. Make clear all the benefits your customers could be enjoying if they choose your supplement brand.
The Influencer Effect
Gummy vitamins have been on the rise since at least 2016, especially for skin care. In fact, the global gummy market is expected to reach $42 billion by 2028. But who is responsible for much of their popularity? Many known supplement brands have over 100,000 followers, and their influencers, like Rebel Wilson and Kim Kardashian, are to thank for promoting all the convenient and healthy benefits gummies have to offer. When influencers post a photo with a caption explaining why they use a certain brand’s gummies, you can bet that many followers are going to take their word for it, at least Google search that brand and potentially purchase its product(s). Listen to the words of Jacqueline Stoner, co-founder of Bite & Co., who shared,
“Influencers and social media have a huge impact on everything. Social media gives influencers a space to share their day-to-day life… which makes them super relatable. People who follow them want to know what products they’re using and what the new trends are. More often than not, they want to try it for themselves. Bite was definitely able to gain popularity through the power of social media, because influencers showed how easy it is to incorporate [the gummies] into your daily routine. Beyond that, they could see and hear for themselves the results these influences were experiencing.”
Gummy Vitamin Labels
While Makers Nutrition makes it easy for you to focus on marketing and branding, we know that an attractive label is part of effective marketing. You may be a startup looking for suggestions, or you are a seasoned company looking to expand your success by offering gummy vitamins for the first time. Either way, our in-house graphic designers will help create a standout label that appeals to your customers. Once the label design is complete, our expert compliance team scrutinizes it to ensure full FDA compliance. That way, you don’t run into issues down the line, because your success is our priority.
Beyond the Surface
Much of the interest we have seen in skin care products because of the pandemic will continue through the coming years. Makers Nutrition handles the manufacturing of gummy vitamins and gummy supplements for skin care through a seamless process in an FDA-registered, GMP-compliant facility. Whether it is a custom formula or stock item, manufacturing gummies has never been so easy. Do you already own a skin care line? Interested in expanding your dietary supplement reach to the skin care realm with gummies? We can help! Call 1-844-625-3771.
- Janet Poveromo. “Naturally Glowing Skin.” Vitamin Retailer, March 2021, pp.24-26.
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