As more consumers turn toward holistic and nature-based solutions to support their health, plant nutrients have taken center stage in the supplement industry. Whether it's to boost immunity, reduce inflammation, enhance energy, or support longevity, health-conscious individuals are looking for clean, plant-based ingredients backed by science and tradition alike. Manufacturers and brands that want to stay ahead of the wellness curve must pay close attention to these evolving demands—especially when it comes to offering plant nutrients in convenient and appealing delivery formats such as capsules, tablets, powders, softgels, and gummies.
At Makers Nutrition, we understand the importance of keeping pace with market trends and delivering supplements that resonate with informed consumers. Here, we’ll break down the top plant-derived nutrients making headlines and highlight the most in-demand forms for delivering these wellness-boosting ingredients.
Why Plant Nutrients?
Plant nutrients, often referred to as phytonutrients or phytochemicals, are compounds found in fruits, vegetables, herbs, and other plant-based sources. These naturally occurring substances are known for their antioxidant, anti-inflammatory, and cellular-supporting properties. While many consumers still rely on synthetic vitamins and minerals, the shift toward plant-based nutrition is rapidly growing—and for good reason.
Plant nutrients are typically better tolerated by the body, often come with synergistic compounds that enhance absorption, and align with the growing consumer preference for vegan, non-GMO, and clean-label products.
Top Plant Nutrients in Demand
1. Curcumin (from Turmeric Root)
Curcumin, the active compound in turmeric, has gained immense popularity for its anti-inflammatory and antioxidant properties. Used to support joint health, cognitive function, and immune response, curcumin is a staple in many wellness routines.
Popular Formats:
- Capsules and Tablets: Ideal for high-potency curcumin extracts.
- Powders: Perfect for those who prefer golden milk lattes or smoothies.
- Softgels: Especially beneficial when paired with black pepper extract (piperine) for improved absorption.
2. Ashwagandha
This adaptogenic herb from the Indian Ayurvedic tradition is known for helping the body manage stress. Consumers seek ashwagandha to reduce anxiety, improve sleep, and balance cortisol levels.
Popular Formats:
- Capsules and Tablets: A simple, daily way to consume standardized extracts.
- Gummies: Often paired with other stress-relieving botanicals like L-theanine. They can also be manufactured in many delicious flavors. With Makers Nutrition’s advanced flavor systems, you can offer customers delicious wellness!
- Powders: Useful in drink mixes and pre-workout formulations. These too can be manufactured in delicious flavors like vanilla, chocolate, strawberry and more.
3. Green Tea Extract (EGCG)
Rich in polyphenols, especially epigallocatechin gallate (EGCG), green tea extract is celebrated for its metabolism-boosting, antioxidant, and fat-burning benefits. It's a favorite in weight management and beauty-from-within supplements.
Popular Formats:
- Softgels: Great for fat-soluble absorption.
- Capsules: For concentrated dosage.
- Powders: Featured in detox teas and energy drinks.
4. Spirulina and Chlorella
These algae superfoods are loaded with chlorophyll, protein, vitamins, and minerals. They help detoxify the body, support immune health, and promote natural energy.
Popular Formats:
- Tablets: Ideal for minimal processing and convenience.
- Powders: Easily mixed into smoothies, juices, or protein shakes.
5. Elderberry
Long used in traditional medicine, elderberry is one of the most popular immune-support ingredients. Rich in anthocyanins, it is especially sought after during cold and flu season.
Popular Formats:
- Gummies: A top choice among families and kids. We offer premium non-GMO private label elderberry gummies that can hit the market within 4-6 weeks.
- Powders: Easy to add to your customers’ favorite beverages.
- Capsules: Convenient and mess-free. These are also great for on-the-go.
6. Moringa
Sometimes called the "miracle tree," moringa leaves are packed with antioxidants, amino acids, and micronutrients. Moringa is used for energy support, skin health, and overall vitality.
Popular Formats:
- Powders: A go-to for green drink blends.
- Capsules: Great for everyday use without the earthy taste.
7. Ginger
Used both as a culinary spice and a medicinal root, ginger helps with digestion, nausea, and inflammation. Ginger is also valued for its immune-boosting and circulation-enhancing properties.
Popular Formats:
- Softgels and Capsules: Especially useful for travel-related nausea or daily digestive support.
- Gummies: Appealing to those looking for soothing benefits without the spice.
- Powders: Incorporated into herbal blends or teas.
8. Resveratrol (from Japanese Knotweed or Grapes)
Best known for its anti-aging and cardiovascular supporting properties, resveratrol mimics the effects of caloric restriction and supports healthy aging at the cellular level.
Popular Formats:
- Capsules and Softgels: Typically combined with other antioxidants like quercetin or CoQ10.
- Tablets: Suitable for multi-ingredient blends.
9. Beetroot
A rich source of nitrates and antioxidants, beetroot is used to support circulation, endurance, and heart health. It’s also popular in pre-workout and nitric oxide supplements.
Popular Formats:
- Powders: Commonly used in drink mixes or smoothie boosters.
- Capsules: For those who dislike the taste of beets.
10. Milk Thistle
An herb known for its liver-protective agency, milk thistle is rich in silymarin, a flavonoid with antioxidant and detoxifying properties.
Popular Formats:
- Capsules and Tablets: Delivering standardized extracts.
- Softgels: Sometimes combined with turmeric or dandelion extract for liver support formulas.
Popular Supplement Delivery Formats: Why It Matters
With an abundance of plant nutrients to choose from, how they’re delivered to the body makes a significant impact—not just on bioavailability but also consumer preference.
Capsules
- Pros: Easy to swallow, vegan options available, and allow for combination formulas.
- Best for: Concentrated herbal extracts, adaptogens, and antioxidant blends.
Tablets
- Pros: Long shelf life, and suitable for timed-release.
- Best for: Multivitamins with multiple plant nutrients, detox blends.
Powders
- Pros: Ideal for customizable dosages, fast absorption, and versatile flavoring.
- Best for: Superfood mixes, green drinks, pre- and post-workout formulas.
Softgels
- Pros: Excellent for oil-based and fat-soluble ingredients.
- Best for: Curcumin with oil carriers, resveratrol, omega-3 with botanicals.
Gummies
- Pros: Highly popular among children and adults alike, great for taste masking.
- Best for: Immune boosters, sleep aids, stress management supplements.
Clean Labels and Conscious Choices
Today’s supplement buyer is not just interested in what’s in a product—but also what’s not. Clean-label claims such as:
- Non-GMO
- Vegan or Vegetarian
- Gluten-Free
- No Artificial Colors or Flavors
- No Fillers or Binders
...are often deal breakers. When paired with recognizable plant-based nutrients, these features can significantly influence purchase decisions.
At Makers Nutrition, we help supplement brands meet these consumer expectations with high-quality raw materials, transparency, and custom contract manufacturing services. Whether you’re creating a plant-based multivitamin, a green superfood blend, or a stress-relief gummy, we have the manufacturing capabilities and compliance expertise to support your success.
Meeting Market Demand with Makers Nutrition
The market for plant-based supplements isn’t just growing—it’s thriving. According to recent market reports, the global botanical and plant-derived supplement industry is expected to surpass $70 billion by 2030, driven by rising consumer awareness and a preference for natural health approaches.
Brands that want to stand out must offer more than trendy ingredients—they must deliver qualityand a great consumer experience. That’s where Makers Nutrition comes in. From formulation and flavoring to packaging and fulfillment, our turnkey supplement manufacturing services help you launch products that truly resonate.
We offer:
- A wide range of stock and custom formulas
- Variety of delivery forms including vegan softgels, delicious gummies, and flavored powders
- Access to premium plant-based raw materials
- Clean-label, GMP compliant manufacturing practices
- Professional design, packaging, and fulfillment services
Ready to Grow with Greens?
If your supplement brand is ready to tap into the plant-powered movement, now is the time to innovate with ingredients that nature has perfected. Whether you’re launching a new energy-boosting formula or expanding your immune-support line, Makers Nutrition has the expertise and equipment to bring your vision to life.
Let’s build a healthier world—one plant-powered supplement at a time.
Contact Makers Nutrition today to get started on your next plant-based success story.
1-844-625-3771