The holiday season is often marked by a spirit of giving, with brands and consumers alike seeking ways to help those in need. But compassion, generosity, and the desire to promote well-being should not be limited to a single season. Health-focused companies, especially those in the dietary supplement space, have an incredible opportunity to make a difference all year long—by manufacturing and offering nutrient-dense products that help close the gap in widespread vitamin and mineral deficiencies.
At Makers Nutrition, we work with wellness brands of all sizes to develop and deliver supplements that not only perform well on the market but also fulfill a very real need: helping people get the nutrients their bodies are missing. In this article, we’ll highlight some of the most common nutrient deficiencies affecting people today and offer insight into how your brand can step in to provide solutions that truly matter.
The Most Common Nutrient Deficiencies
According to the Centers for Disease Control and Prevention (CDC) and various national nutrition surveys, Americans—and people around the world—are not getting enough of several essential nutrients. Here are some of the most common deficiencies your brand can address:
- Vitamin D
Vitamin D plays a vital role in bone health, immune support, and mood regulation. Yet nearly 42% of the U.S. population is deficient, particularly during the darker winter months. Limited sun exposure, sunscreen use, and indoor lifestyles all contribute to this issue.
Brand Opportunity: Private label vitamin D supplements—especially D3 in softgels and gummies, are a high-demand, low-effort product with meaningful health benefits. Consider combining vitamin D with vitamin K2 to enhance bone and cardiovascular health. Makers Nutrition offers stock Vitamin D gummies and softgels that can be brought to market quicker than a custom order, delivering nutrition faster. These are offered at much lower minimum order quantities as well, making it more cost-effective for you, especially as a startup company. - Magnesium
Magnesium is involved in over 300 biochemical reactions in the body, including muscle function, nerve transmission, and energy production. It’s estimated that over 50% of Americans don’t get enough magnesium from their diets.
Brand Opportunity: Magnesium supplements, particularly magnesium glycinate or citrate, offer a gentle yet helpful way to address this deficiency. Sleep and stress-support products are perfect vehicles for magnesium, especially when combined with calming herbs like ashwagandha or L-theanine. - Iron
Iron deficiency is the most common nutritional deficiency worldwide, especially among women of childbearing age and children. Symptoms like fatigue, weakened immunity, and impaired cognitive function are all linked to low iron levels.
Brand Opportunity: Iron supplements with added vitamin C to boost absorption can be a game-changer for vulnerable populations. Consider offering gentle formulations such as ferrous bisglycinate to minimize gastrointestinal discomfort. - Vitamin B12
Essential for energy production, red blood cell formation, and neurological health, vitamin B12 is commonly deficient among vegans, vegetarians, and older adults. Absorption of B12 also decreases with age.
Brand Opportunity: Methylcobalamin B12 gummies or tablets may offer convenient and effective solutions. Brands targeting plant-based consumers or seniors can position these products as must-haves. - Calcium
Calcium is essential for bone and dental health, yet many people—especially postmenopausal women and older adults—do not get enough from diet alone.
Brand Opportunity: Combining calcium with vitamin D3 and magnesium in chewables or powders offers comprehensive bone support. You can promote these products to active adults, women’s health markets, and aging populations. - Iodine
Iodine deficiency remains a problem in certain populations, particularly among those who avoid iodized salt and seafood. This mineral is crucial for thyroid function and cognitive development in children.
Brand Opportunity: Thyroid support blends with iodine, selenium, and zinc are gaining popularity. Brands can offer clean-label, non-GMO products formulated for hormonal balance.
Beyond Seasonal Giving: A Year-Round Mission for Health Brands
While the holiday season naturally inspires altruism, health brands can embrace this mindset year-round by building business models that support public health. Here’s how your company can make a bigger impact:
- Educational Marketing
Many people are unaware that they are deficient in key nutrients. Use your platform to educate consumers about the signs of deficiency and how supplements can help. Blog posts, social media content, and infographics are powerful tools for sparking awareness. - Partner with Nonprofits
Collaborate with local or global nonprofit organizations to donate supplements to underserved communities. School-aged children, elderly populations, and low-income families are often at the greatest risk for nutritional gaps. - Formulate with Purpose
Create targeted formulas that directly address common deficiencies. Custom products like “Essential Nutrients for Women,” “Immune Support for Kids,” or “Daily Wellness for Seniors” allow your brand to speak directly to the needs of various demographics. - Offer Budget-Friendly Options
While premium supplements are often marketed for profit, consider launching a budget-friendly line with essential vitamins and minerals. Your brand can help more people gain access to quality health products without the luxury price tag. - Create Subscription Programs
Nutrient deficiencies often require consistent supplementation. Encourage long-term health habits with subscription models that offer discounts and regular shipments of foundational products like multivitamins, omega-3s, and vitamin D.
Making a Difference with Makers Nutrition
As a full-service dietary supplement manufacturer, Makers Nutrition is uniquely positioned to help brands not only meet market demand but also make a meaningful impact on public health. Whether you’re launching a line of basic vitamins or a comprehensive wellness kit, our team is here to bring your vision to life with:
- High-quality raw materials verified for purity and potency
- Flexible delivery formats, including tablets, capsules, gummies, powders, and liquids
- Stock and custom formulations tailored to specific nutrient deficiencies
- In-house graphic design for standout packaging that communicates your mission
- Fulfillment and distribution support to help you scale effectively
If your brand wants to be part of the solution—to help people feel better, live stronger, and thrive year-round—we’re here to help you build products that matter.
Makers Nutrition’s Mission
Our mission is not only to see your business thrive on the market, but to see the health of those who take your supplements thrive as well. We understand the value of giving back, as we do so year-round, and we know the importance of working together to make this world a healthier place. We work in tandem with companies whose goals align with ours, helping others. We think you as a startup or seasoned company, have the power to make a difference. And we do everything we can to make it happen. From 24/7 customer support and competitive pricing, to expert manufacturing and creative package design, Makers Nutrition offers everything you need all under one GMP-registered roof.
Real Wellness, Real Results
Helping others shouldn't be seasonal. With nutrient deficiencies so prevalent, supplement brands have a moral and market-driven responsibility to produce products that do more than just sell – but serve. Your brand can be part of a greater movement in public health, using your reach, your resources, and your heart to make a difference.
By identifying the most common deficiencies and designing supplements that are high-quality, safe, accessible, and thoughtfully marketed, you can help bridge the gap between wellness and those in need of it most.
Let’s make nutrient wellness a year-round mission. Request a quote or contact us today!