Today’s modern man is busier than ever. He’s balancing work, family, physical wellness, and mental health. With that, he’s also becoming increasingly proactive about what he puts in his body. From energy and endurance to heart health and hormone support, men are turning to dietary supplements in record numbers—and the demand shows no sign of slowing.
Whether you’re a seasoned supplement brand or a startup venturing into the men’s wellness market, there’s never been a better time to manufacture high-quality supplements for men. At Makers Nutrition, we provide a full turnkey solution for supplement manufacturing, making it easier than ever to capitalize on trending products that today’s male consumers actively seek.
Let’s take a look at the top-selling supplements for men and why you should consider adding them to your brand's product line.
Multivitamins Tailored for Men
Multivitamins remain one of the most purchased supplements by men. But generic isn’t good enough anymore. Male consumers are now looking for multivitamin formulas that address age, activity level, and lifestyle factors.
State of the Market
The men's health supplements market is experiencing significant growth, driven by increasing health awareness, the rise of preventive healthcare, and the demand for personalized wellness solutions. In 2024, the global market was valued at approximately $75 billion and is projected to reach $132 billion by 2030, reflecting a compound annual growth rate (CAGR) of 10.07% from 2025 to 2030.
This expansion is fueled by several key factors:
- Preventive Health Focus: Men are increasingly proactive about their health, seeking supplements that support overall wellness, including heart health, immune function, and mental clarity.
- Aging Population: As the male population ages, there's a growing demand for supplements addressing age-related concerns such as prostate health, bone density, and vitality.
- Fitness and Performance: The popularity of fitness culture has led to increased consumption of protein powders, amino acids, and performance-enhancing supplements among men aiming to improve endurance and muscle mass.
- Personalized Nutrition: Advancements in technology have enabled the development of personalized supplements tailored to individual health needs, preferences, and genetic profiles, enhancing efficacy and consumer satisfaction.
Regionally, North America currently leads the market due to high health awareness and disposable income, but the Asia-Pacific region is emerging rapidly, driven by urbanization, increasing middle-class income, and growing health consciousness.
The market's growth is further supported by the expansion of e-commerce platforms, making supplements more accessible to consumers worldwide. Companies are also investing in research and development to introduce innovative products that cater to the evolving needs of male consumers.
The men's health supplements market is poised for robust growth, offering ample opportunities for brands like yours to develop targeted, high-quality, and customized products that meet the diverse health needs of men globally.
Key ingredients to include:
- Vitamin D3 for bone and immune support
- Magnesium for muscle function
- B vitamins for energy metabolism
- Zinc for prostate and immune health
- Selenium and Vitamin E for antioxidant support
Top-selling formats:
- Gummies (especially for men 18-35)
- Tablets and capsules
- Powder blends (for men who prefer mixing with shakes)
With Makers Nutrition, you can customize your men’s multivitamin to include trending ingredients like ashwagandha or coenzyme Q10, giving your brand a competitive edge.
Testosterone Support Supplements
Hormone support supplements have seen a surge in popularity, especially among men ages 30 and up. This group is seeking safe, natural ways to maintain healthy testosterone levels for energy, performance, and mood stability.
Popular testosterone-boosting ingredients:
- Fenugreek extract
- D-aspartic acid
- Zinc and magnesium (ZMA)
- Boron
- Tongkat ali
These formulas perform well as:
- Capsules
- Powders for pre-workout blends
- Liquid supplements for faster absorption
Makers Nutrition can help your brand formulate and manufacture a clean, clinically supported testosterone support product that meets rising demand.
Hair, Skin, and Beard Health
The male grooming industry has exploded, and supplements that promote stronger hair, healthier skin, and fuller beards are part of that trend. Many male consumers now understand that looking good starts from within.
Hero ingredients for men’s beauty supplements:
- Biotin
- Collagen peptides
- Saw palmetto (to help block DHT)
- Hyaluronic acid
- Vitamin C and E
Top-selling formats:
- Gummies (especially beard-focused gummies)
- Collagen powders
- Softgels for skin and nail health
Our team at Makers Nutrition offers multiple delivery formats and innovative flavor systems to make your product as appealing as it is beneficial.
Men’s Mental Health and Stress Support
Mental health is no longer a taboo topic for men. Supplements that promote relaxation, focus, and resilience are seeing significant growth. Whether to cope with daily stressors or to stay sharp at work, men are investing in their cognitive and emotional wellbeing.
Advantageous Nootropics and Adaptogens for Men:
- L-theanine and GABA
- Rhodiola rosea
- Ashwagandha
- Bacopa monnieri
- Lion’s mane mushroom
These products perform best as:
- Capsules or softgels
- Drink powders for brain-boosting beverages
- Gummies for easy stress relief on the go
With Makers Nutrition, you can launch a targeted line of mood, memory, and focus support supplements with premium ingredients and appealing delivery formats.
Heart Health and Circulation
Heart disease remains the leading cause of death for men, and more are seeking supplements to support cardiovascular health. Omega-3s are just the beginning—men want formulas that address cholesterol, blood pressure, and circulation.
Proven cardiovascular support ingredients:
- Omega-3 fatty acids (EPA/DHA)
- CoQ10
- Garlic extract
- L-arginine and L-citrulline (for nitric oxide support)
- Resveratrol
Top-selling formats:
- Softgels (especially for omega-3)
- Capsules
- Powders and drink mixes for circulation support
You can trust Makers Nutrition to manufacture clean-label, high-potency heart health products that resonate with health-conscious men.
Immune Support Specifically for Men
Since the pandemic, immune health has stayed top-of-mind for men. While general immune boosters remain popular, brands are now offering immune products tailored to men’s specific physiological needs.
Top-performing immune ingredients:
- Elderberry extract
- Zinc and Vitamin D3
- Echinacea
- Quercetin
- Medicinal mushrooms (reishi, shiitake, maitake)
These ingredients can be featured in:
- Daily gummies
- Immunity-boosting stick packs or powders
- Capsules with herbal blends
At Makers Nutrition, our turnkey operation can help you stand out with a private label immune supplement line crafted specifically for men. In fact, we offer 5 premium products made just for men that your brand can offer to the masses. Our private label prostate care softgels are an excellent, easy-to-take supplement that supports healthy prostate function and contains phytosterols. Our private label men’s vitamins are offered at a low MOQ of 500 units and provide a great source of vitamins and minerals to your health-conscious male customers. Interested in learning more? Request a quote on our site or give us a call at 1-844-625-3771.
Joint and Muscle Support
Whether it's due to heavy lifting, aging, or athletic pursuits, men are investing in joint and muscle support products now more than ever. These products appeal to both active young men and older men experiencing wear and tear.
Joint and muscle support must-haves:
- Turmeric and curcumin
- Glucosamine and chondroitin
- MSM (methylsulfonylmethane)
- Collagen type II
- Boswellia serrata
Winning formats:
- Capsules
- Non-clumping powders
- Gummies for post-workout recovery
With our advanced flavoring systems, we can help make even the most robust joint health formula delicious and high-quality.
Weight Management and Metabolism Boosters
From shredding fat to building lean muscle, weight-related supplements for men continue to be a top seller. These products are often part of a larger regimen including diet and exercise, and men expect them to be both clean and potent.
Hot ingredients for male weight support:
- •Green tea extract
- CLA (conjugated linoleic acid)
- Garcinia cambogia
- Apple cider vinegar
- L-carnitine
Ideal formats:
- Capsules for metabolism boosters
- Powders for fat-burning pre-workout drinks
- Gummies for appetite control
Makers Nutrition can help you create a custom or stock formula that speaks directly to men looking to optimize body composition.
Why Partner with Makers Nutrition?
Makers Nutrition is more than a manufacturer—we’re your complete turnkey operation, handling everything from formula development and label design to manufacturing, packaging, and fulfillment. Here's what makes us the go-to partner for men’s health supplement brands:
- Custom formulation with the latest science-backed ingredients
- Low minimum order quantities (MOQs) ideal for startups
- Stock formulas to get to market faster
- Award-winning customer service and transparency
- FDA-registered, GMP-compliant facility ensuring the highest quality standards
- Flavor development expertise for appealing gummies, powders, and drink mixes
Whether you're launching a men’s line or adding trending SKUs to an existing catalog, Makers Nutrition delivers on quality, speed, and reliability.
See Men’s Supplements Soar
Men want more from their supplements today—more function, more personalization, and more transparency. Brands that step up to meet these demands with expertly formulated products stand to gain the most in 2025 and beyond.
If you’re ready to manufacture high-quality supplements tailored to men’s health, Makers Nutrition is your all-in-one partner. With our full-service model, you can launch with confidence and grow with ease. Let’s get started!