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The Rise in Botanical Ingredients

Industry by Chris Zecha on June 9, 2017

The Rise in Botanical Ingredients

The popularity of botanical ingredients in supplements continues to rise. That’s because the consumer interest in herbal medicine is growing and folks want to be sure that the products they are choosing contain carefully sourced botanicals in either powdered extract or raw form.

Recently, Persistence Market Research (PMR) has released a report titled "Botanical Supplements Market: Global Industry Analysis and Forecast, 2017-2025.” This contains a detailed analysis of the global botanical supplements market.

According to their press release, botanical supplements fall under dietary ingredients that are prepared using plants or plant parts. These supplements are valued for their medicinal or therapeutic properties as well as flavor and scent. Manufacturers are laying emphases on launching products with new and unique flavors. The focus is on introducing products that offer various health benefits in order to sway consumers who are highly health conscious.

The study found that consumers often look for dietary supplements that can offer holistic benefits when consumed rather than any specific benefits. Hence, many of the food brands are now offering products that contain botanical supplements owing to their holistic properties. This, in turn, is expected to drive the demand for botanical supplements to a certain extent.  Moreover, manufacturers are also concentrating on developing customized products in an attempt to create exclusivity. Also, liberal regulations for manufacturing of botanical supplements encourage market players to experiment with their existing products, as they are not under any serious obligation to provide efficacy data. Liberal regulations pertaining to herbal/botanical supplements has led to the introduction of more products over the years.

As per PMR's study, the global botanical supplement market is projected to reach a valuation of US$ 37,950 Mn by 2017-end. In terms of revenue, the market is set to witness a CAGR of 6.9% during the forecast period. Factors such as inclination of consumers towards naturally derived products and increasing health awareness will be majorly accountable for this growth. 

Here are some highlights from the report:

  • Currently, botanical ingredient-based cosmetics are trending in developed markets, and this trend is expected to continue throughout the forecast period. Meanwhile, their application in drug manufacturing is expected to remain the robust during the same period.
  • On the basis of demography, consumption of botanical ingredient will be relatively high amongst adult women and the baby boomer population in 2017 and beyond.

When it comes to botanical ingredients, it is critical for supplement companies to be fully aware of the FDA requirements. In the 2016 Draft NDI (new dietary ingredients) Guidance, the agency’s position on bars synthetic botanicals from fitting the definition of dietary ingredients. But industry trade associations say FDA’s stance on synthetics is not supported by law and does not reflect research on the safety of synthetic botanicals. However, the new draft guidance does include an exception that if a synthetic botanical has “been used as a lawfully marketed ingredient in the conventional food supply,” it may qualify as a dietary ingredient, with FDA pointing to vanillin and cinnamic acid as two synbots that fit that definition. But other synthetic botanicals, such as variations of widespread ingredients like resveratrol, 5-HTP, L-theanine, and astaxanthin, would be excluded from the definition of a dietary ingredient.

At Makers Nutrition, we are dedicated to keeping you in the loop when it comes to the latest news regarding the supplement industry. Our customer service representatives are available 24/7 to discuss your needs and concerns: 1-844-231-7271


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