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Pump Up The Protein

Industry by Rosemary Tambini on November 21, 2018

Pump Up The Protein

With Thanksgiving comes time to reflect and be grateful for all we have, from good health to the people who matter most. What else does Thanksgiving bring? A whole heck of a lot of food! Not that we’re complaining…

After the excessive amount of turkey, cranberry sauce, sweet potatoes and pumpkin pie, we often find ourselves saying “The diet starts Monday.” Let’s be real…it never does. Instead, let’s discuss a strategy people are using more and more these days to achieve the weight loss they’ve been attempting for so long.

Protein Powder

Many people are always on the lookout for the next best protein powder to create an energy-boosting, weight-loss enhancing shake. Whether they are simply trying to shed some pounds or trying to build muscle, YOU can play a direct role in people making improvements that will create an overall better wellbeing. How? Create a killer protein powder with Makers Nutrition!

First things first

Protein shakes can give your customers what they need to achieve their weight goals. But they can also turn your customers’ progress awry. PopSugar spoke with dietitians to find out the best ways to choose the right powder, implement that powder, and when to drink those protein shakes. Pay close attention. You’ll want to know these tips when putting together your powder formula(s). That is, if you don’t want to take advantage of Makers Nutrition’s stock powder formulas.

Choosing the Right Powder

Consumers are looking at ingredients and nutrition information now more than ever, especially when it comes to protein powder. Dietitian Jillian Kubala, MS, RD, told PopSugar “look for protein powders with no sugar added or ones that are sweetened with stevia. Avoid protein powders with artificial flavors, colorings, and preservatives. […] whey protein, collagen peptides, and brown rice protein […] are all excellent choices. The fewer the ingredients, the better.”


When to drink protein shakes depends on one’s motives. For those who want to put on muscle alone, it might make sense to drink a protein shake after a workout in addition to eating other meals throughout the day to get in those extra grams of protein and calories. For those looking to only lose weight, the timing might be a bit different. Take it from Dietitian Natalie Rizzo, MS, RD. “If you tend to opt for things like chips or cookies, maybe a protein shake is a better and easier option that actually provides some nutrients to your diet, rather than empty calories.” Protein powders may be replacing an unhealthy snack for you, and if that’s the case, then they could help boost your weight-loss efforts, keeping your hunger levels in check and you on track (popsugar).

If an individual is drinking a shake after each workout, but is still eating meals and snacks as he or she normally would, that person could be ingesting a couple hundred extra calories a day, which will most certainly hinder weight-loss progress. Remember, calorie intake is something to discuss with a licensed physician or dietitian.

Shake as a Meal?

Kubala advises “protein shakes can be a great way to increase protein in your diet, especially when you’re short on time.” This is when substituting a meal with a shake makes sense. Since protein shakes alone may not have enough calories and/or nutrients to make you feel full, she also suggests making a meal out of the shake by adding some ingredients like fruits and leafy greens. That’ll make it a more complete meal!

The Next Step

With all of this info now in mind, it is up to YOU to provide your customers options. Which powder(s) would you like to offer those in need of a solution? There is a countless number of powders on the market today, from whey and casein to soy and egg protein—all of which Makers Nutrition can manufacture and service. Don’t get overwhelmed, we are here to help walk you through the process. Find out why Makers Nutrition is a recipient of not one, not two, but 11 2018 International Business Awards, in addition to the 2018 People’s Choice Award for Favorite Company of the Year. Give us a call today!


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