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On the Rise: Customized Vitamins

Industry by Rosemary Tambini on January 16, 2019

On the Rise: Customized Vitamins

As populations age in America, Europe, and Japan especially, an increasing number of people are looking for preventative measures to keep their health intact. While overall well-being is most important, health is simultaneously a thriving consumer market. According to Zion Market Research, global dietary supplements’ market value is projected to reach USD 220.3 billion in 2022, growing at a CAGR of 8.8%. What’s causing this ballooning effect?

1. Increased consumer awareness

Preventative healthcare is the best kind. It not only saves consumers money in the long run, figuring in doctor visits and hospital bills. Whether you believe them or not, Dr. Oz and Dr. Sanjay Gupta, magazines such as Shape and Fit, and online forums such as consistently spout balanced lifestyle advice. More and more people are not only reading, but buying customized vitamins and dietary supplements to keep themselves thriving and dodging health roadblocks.

2. Private labels are simply more enticing

Private label supplements are gaining attention because they are directed at specific areas--the bones, joints, prostate, and liver to name a few. Improved packaging designs make a difference too, as customers are more likely to buy attractive bottles, boxes, etc. It's as simple as that.

3. Trust

Customized vitamin brands are focusing more on their marketing efforts aimed at consumers getting up there in age. New product innovation and enhanced safety of products has encouraged a wide range of consumers in terms of credibility—raising the trust level several notches. Older people are looking for a solution, and private labels have it.

4. Self-Care

Between the internet and listening to what our bodies really lack, consumers are going their own route and buying their own supplements. This is not to say that we shouldn’t visit the doctor and make sure our levels are in check. The difference today is that people are relying less on primary care providers to provide all the answers. A majority of people actually consult the internet before and after doctor visits to validate medical advice received. More consumer education leads to more consumers taking their health into their own hands. And that’s where private label supplement manufacturers can help.

Making the Right Decision

There are so many custom manufacturers to choose from. But how many full-service private label supplement manufacturers have you looked into? Makers Nutrition is a premier one-stop shop that offers top quality and service, from next-generation equipment to 24/7 customer service. You name it, we can make it! Request a quote or call today!

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