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Probiotics Proving Popular for Private Labels

Industry by Rosemary Tambini on May 15, 2019

Probiotics Proving Popular for Private Labels

The universal probiotics dietary supplement market is expected to reach $7.10 billion by 2026, growing at a CAGR of 7.8%.

What are they?

Probiotics are live bacteria, microorganisms, that facilitate digestive functioning in the human body. Most of the bacteria are considered probiotic but in specific terminology, Lactobacillus is commonly found across fermented food and beverages.

What do they help with?

These microorganisms restore the natural balance of gut bacteria when the number of bad bacteria is higher than the number of good bacteria in our gut. This disproportion can happen due to illness, medication such as antibiotics, and poor diet.

Subsequently, treatments for conditions such as irritable bowel syndrome, inflammatory bowel disease, and diarrhea caused by antibodies all include probiotics.

Rising Awareness Yields Results

Many people are climbing out of an artery-clogging oblivion and into a garden of clean food. Laugh all you want at hipster Whole Foods shoppers *raises hand*—times are changing and people are more wide-eyed than ever. GMO-free, organic, clean eating is where it's at, with probiotics growing in popularity. And the mass health awakening translates to market growth. On the other side of the table, rising awareness about consumer well-being through health care, expanding research and development funding for cutting edge probiotic products is also fueling market growth.

Probiotic Proliferation

Yogurt and kombucha are two of the most common consumer probiotic sources. Dietary supplements are on the list too, and they are increasing by the day. People want convenience and depending on their diet, they might need the extra help through supplementation. The demand for preventive supplements is on an incline due in part to the high number of baby boomers experiencing digestive-related issues. And while we are making strides in the health department, there still remains a high obesity rate in America. As a result, we are seeing an emphasis on weight management solutions, with solid spotlight on satiety, calorie-consuming, and fat-burning ingredients properties. The growing demand for weight management is one of the major influences positively impacting the probiotic dietary supplement market.


Digestive health aids are sought after in tablet, gummy, and capsule form. Makers Nutrition is currently witnessing a surge of interest among clients looking to offer their customers probiotic benefits, and we are here to support them.

Industry Sectors

As reported by Technology Market, the benefits of probiotics for other health conditions, such as sports nutrition, immunity, and women’s health, among many others are becoming increasingly common as clinical research continues to introduce the ways in which strains of bacteria strengthen health. So, you have a TON of options in terms of target markets when offering your probiotics products.


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