The global herbal and botanical supplements market is projected to hit $8.5 billion by 2025. Direct sales of $4 billion have taken up half the market. Its 11% growth rate is the highest this category has experienced in 15 years. What’s sparked the hype and height? Why, the young’uns of course.
Millenial Mania
Millennials, I know it’s hard to separate ourselves from the masses, but we are in fact, “millennials.” Fret not, the term doesn’t only have to connote sporting a 90s jacket and calling it vintage, or using terms like ‘stan’ and ‘woke’ and maybe I’m just making matters worse BUT…. millennials are most likely to purchase natural solutions for better health than older demographics. Our knack for social media helps raise awareness and influence others to follow suit. Climbing the ranks of eco- and health-consciousness, from vegetarianism to veganism, gluten-free to non-GMO, 20-somethings have a growing interest in herbal and botanical supplementation. Why?
Isn’t natural better? Organic safer? We think so.
Meeting the Mark
Makers Nutrition accommodates almost any dietary restriction you can imagine. Our state-of-the-art facility qualifies for the manufacturing of kosher, vegan, gluten-free, non-GMO and organic products. Our confidence in Makers’ capabilities are so steady that we are voluntarily audited twice annually by the NSF, and adhere to cGMP standards which guarantee the creation of only the safest, quality-driven products. Submit your custom herbal supplement panel or ingredients and allow or finished product to prove what makes us #1.
The Future is Free... of GMOs
The desire to be healthy will never go out of style, so the more supplements manufactured sans unnecessary ingredients, the better. Adding clean dietary supplement options manufactured by a world-class nutraceutical company will only do your business good. According to a recent survey, 53% of millennials are committed to organic foods and products, which should sound the alarm on your marketing radar. With that information in mind, you can capitalize on a lasting moment. As we exercise our thumbs and scroll past sensational celeb scandals, your vegan-friendly private label product catches the attention of say, five woke individuals. Those five copy the link and share with five of their friends who are also woke. Word gets around and before you know it, your line is off to scoring success in an everlasting market.
Sources
- Spike, Carlett. “Botanical Boom.” Vitamin Retailer Feb. 2020: 22-25. Print.
- http://creativethirst.com/blog/marketing-dietary-supplements-to-millennials/