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  • Coronavirus-Spurred Sales: Private Label Longevity
Coronavirus-Spurred Sales: Private Label Longevity

The global vitamin and mineral supplement market is expected to jump from $51.70 billion (2019) to $61.16 billion in 2020 at a CAGR of 18.3%. It is anticipated to then steady itself and climb to $74.61 billion in 2023 at a CAGR of 6.85%. What role is Makers Nutrition playing amidst this industry boom and what can the white label service provider do for your private label success? Read on to find out!

Consumer Trends

Pre-COVID, people were already hopping aboard the organic train, but now? Consumers switching over to organic supplements is a major trend in the vitamin and mineral supplement market. The virus is linked to the consumption of animal meat, which is an impetus for change in how people are eating, purchasing and, ultimately, living—causing an upsurge in demand for organic and vegan products.

“With the rise in health-consciousness across not only America, but the world, our team has seen a spike in consumer interest, said Executive Vice President Steve Finnegan. “From gluten-free gummies and organic superfood powder, to a variety of immune-supporting supplements, orders are pouring in.” Timing is everything, but especially now with virus concerns, people are giving their wellbeing a second thought. Brands are offering an increased number of customers products that will help navigate a pathway to better health. They are also utilizing Makers Nutrition’s award-winning ready-to-go private label stock formulas to create supreme supplements sooner rather than later.

But why are so many private label supplement business owners flocking to Makers? “We are the most reliable full-service provider because we are always here for our clients,” shares Pat Gillespie, VP of Sales. “This is something returning clients know and something new clients quickly learn. Most companies you call bring you straight to voicemail—or worse, you send an email and never receive a response. Makers Nutrition prides itself on two-person teams because there is always someone here to speak with you about your account. Whether it is through phone or email, during business hours, one of our representatives is always available to speak.”

What We Know

Makers Nutrition is the busiest it has ever been, with vitamin C-rich orange slice and flavorful elderberry gummies, as well as other immune-supporting supplements being made every single day. The company is committed to providing non-stop customer care, having never missed a beat during the pandemic. Need a quote? Request one here. Want to chat live with a specialist? Call us. We are #YourSupplementSolution and we can’t wait to help you write your success story.

Taking Action for Better Health

As Makers Nutrition continues to practice social distancing and take all necessary precautions to protect both its employees and clients, business is thriving because consumers are thriving. They want to eat, breathe, and live better. In response, large retailers and private label brands of all sizes are launching timely immune supplement lines. You may be thinking of launching a new product, you may be building onto an already-existing line. Maybe you’re in a completely different arena. Whatever your case may be, we are all ears and #readytowork.


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Our Response to COVID-19

Our Response to COVID-19

Makers Nutrition would like to take a quick moment to update you all that we are still in full operation and functioning at normal pace at this stressful time as the Department of Homeland Security declares supplement manufacturers an essential service (See Here).

As the outbreak of COVID-19 continues to unfold, we would like to inform you of the measures we have/are taking to ensure the best possible support to our customers, the health and safety of our employees, and the continuity of our business.

Support to our Customers

Meeting the needs of our customers has always been the highest of our priorities. In the uncertain future of what is to come, we are utilizing our great supplier relationships, overstocking commodities to supply our manufacturing demands, and relying on our industry experience to provide the best possible support in this unfortunate circumstance humanity faces.

Health and Safety of our Employees

The health of our employees is what keeps us at peak operating capacity. Makers Nutrition’s facility is an FDA-regulated environment. Our employees have been trained to follow the protocols outlined in our Standard Operating Procedures (SOPs). These procedures cause us to operate in a manner that prevents the spread of any illness that can affect our manufacturing processes. As extra precautionary measures, we have implemented further procedures:

Makers Nutrition plays a major role in our network in providing major retailers (including Amazon) and customers all over the United States for their essential needs such as Nutritional Proteins, Meal Replacements, Multivitamins, Super Greens, Electrolytes, Vitamin C, as well as other supplements to assist and aid consumers’ immune systems’ ability to help eliminate pathogens and recover faster.

We understand the weight of our role and responsibility as a manufacturer. We will do everything in our power in these uncertain times. We will stay optimistic and hope to work through this together. We thank you for all your business and support. Should anything else change in our establishment, we will notify all of our customers and vendors. All of our customer sales executives are available to you 24/7 to help assist you with your needs, so please feel free to reach out as you normally would.

Thank you all

Be safe and be kind to one another

Jason Provenzano
President, CEO

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