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Private Label Probiotics in the Time of a Pandemic

Industry by Rosemary Tambini on September 9, 2020

Private Label Probiotics in the Time of a Pandemic

According to, the global probiotics market hit a value of approximately $50 billion in 2018. Before the coronavirus, it was expected to climb to $70 billion by 2023. It will not be surprising if that number surges even further due to general immune system concerns.

Health store owners can attest to the rise in consumer interest. While around 90% of Americans experience some form of digestive discomfort, which is why so many are taking probiotics for digestive health, the power of probiotics go far beyond. Many consumers are invested in dietary supplements’ effect on their gut, but they are also leaning on probiotic supplementation for other areas, i.e.: immune support, weight management, emotional wellbeing, and skin luminescence. The probiotic sector’s high growth rate can be attributed to the microorganisms’ wide-cast net of benefits.

What Are Probiotics Anyway?

Glad you asked. Probiotics are live microorganisms that can be consumed through fermented foods such as sauerkraut, kimchi, and sourdough bread (like Oprah, I too, love. bread. So that works out!).

Probiotics can help:

  • restore bacterial order in the gut
  • reduce the risk and severity of diarrhea
  • promote a healthy heart, reducing LDL cholesterol levels
  • ease symptoms of bowel disorders like IBS and ulcerative colitis


The virus undoubtedly shook up the dietary supplement industry, and for good reason. With high demand for all things immune health—including probiotics, the worldwide market has seen an unprecedented amount of expansion and popularity. Jennifer Weinhardt, BS, MS, senior R&D specialist for Bluebonnet Nutrition, reported to Vitamin Retailer Magazine that during February and March of this year, probiotic supplements were considered the top functional ingredient during the height of the pandemic panic buying. Year after year, more consumers appear to up their purchases of dietary supplements, especially immune products during the winter. Jason Mitchell, co-founder and co-CEO of Probulin, shares “Time will tell if the pandemic will alter how [consumers] use probiotics; these events may create a desire to be more consistent about taking daily immune support [supplements].” Either way, brands are prospering from raised consumer awareness, and yours can too!

Probiotics Preside

Considering the soaring value of probiotics, now is an opportune time to build out your line with powerful private label probiotics. To guarantee your customers quality product, you will need to work with a quality provider. No one does supplement manufacturing like Makers Nutrition. We stock white label probiotic-filled immune formulas that can offer your customers bountiful benefits—specifically our Immune + Cortisol Capsules and Organic Super Greens powder. If you want to help individuals boost their gut microbiome balance and encourage overall health, call 1-844-625-3771 to speak with one of our specialists.


Content Disclaimer

The content in the Makers Nutrition News Blog and elsewhere on this site is provided as an information resource only and is not to be used or relied on for any medical diagnostic or treatment purposes and should not be used as a substitute for diagnosis and treatment by a licensed medical professional. The information shared on this website is not a representation that any products mentioned are intended to diagnose, treat, cure, or prevent any disease, nor have these statements been evaluated by the Food and Drug Administration. If you have any illness, condition, or disease or are taking any medications, consult with your physician before adding any supplements to your nutritional regime.

Please consult your health care provider before making any health care decisions or for guidance about a specific medical condition, and appropriate course of treatment. Makers Nutrition expressly disclaims responsibility, and shall have no liability, for any damages, loss, injury, or liability whatsoever resulting from your reliance on the content or information displayed on this site. By visiting this site, you agree to these terms and conditions, which may from time to time be changed or supplemented by Makers Nutrition.

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