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Private Label Probiotics in the Time of a Pandemic

Industry by Rosemary Tambini on September 9, 2020

Private Label Probiotics in the Time of a Pandemic

According to, the global probiotics market hit a value of approximately $50 billion in 2018. Before the coronavirus, it was expected to climb to $70 billion by 2023. It will not be surprising if that number surges even further due to general immune system concerns.

Health store owners can attest to the rise in consumer interest. While around 90% of Americans experience some form of digestive discomfort, which is why so many are taking probiotics for digestive health, the power of probiotics go far beyond. Many consumers are invested in dietary supplements’ effect on their gut, but they are also leaning on probiotic supplementation for other areas, i.e.: immune support, weight management, emotional wellbeing, and skin luminescence. The probiotic sector’s high growth rate can be attributed to the microorganisms’ wide-cast net of benefits.

What Are Probiotics Anyway?

Glad you asked. Probiotics are live microorganisms that can be consumed through fermented foods such as sauerkraut, kimchi, and sourdough bread (like Oprah, I too, love. bread. So that works out!).

Probiotics can help:

  • restore bacterial order in the gut
  • reduce the risk and severity of diarrhea
  • promote a healthy heart, reducing LDL cholesterol levels
  • ease symptoms of bowel disorders like IBS and ulcerative colitis


The virus undoubtedly shook up the dietary supplement industry, and for good reason. With high demand for all things immune health—including probiotics, the worldwide market has seen an unprecedented amount of expansion and popularity. Jennifer Weinhardt, BS, MS, senior R&D specialist for Bluebonnet Nutrition, reported to Vitamin Retailer Magazine that during February and March of this year, probiotic supplements were considered the top functional ingredient during the height of the pandemic panic buying. Year after year, more consumers appear to up their purchases of dietary supplements, especially immune products during the winter. Jason Mitchell, co-founder and co-CEO of Probulin, shares “Time will tell if the pandemic will alter how [consumers] use probiotics; these events may create a desire to be more consistent about taking daily immune support [supplements].” Either way, brands are prospering from raised consumer awareness, and yours can too!

Probiotics Preside

Considering the soaring value of probiotics, now is an opportune time to build out your line with powerful private label probiotics. To guarantee your customers quality product, you will need to work with a quality provider. No one does supplement manufacturing like Makers Nutrition. We stock white label probiotic-filled immune formulas that can offer your customers bountiful benefits—specifically our Immune + Cortisol Capsules and Organic Super Greens powder. If you want to help individuals boost their gut microbiome balance and encourage overall health, call 1-844-625-3771 to speak with one of our specialists.


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