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  • Supplement Stories with Nicole Gillette: Dynamic Graphic Design
Supplement Stories with Nicole Gillette: Dynamic Graphic Design

When you surf the web or visit the store to shop for trustworthy private label supplements, chances are you are looking at labels created by Makers Nutrition’s graphic design department. You may be viewing a fresh design created by one of our newest graphic designers Nicole Gillette, who shared some insight on client interest and market trends she’s noticed since joining the team. Check it out!

Q: You earned a BFA with honors from Marywood University in Graphic Design. Very impressive! Now here over a month, have you found what you learned useful and applicable to your current position as one of our newest graphic designers?

A: Thank you. I worked really hard for it. When I was still in school, I only had one class that focused on packaging. In that semester, I learned so much about what goes into packaging design which then prepared me for designing labels.

Q: As a full-service provider, our team knows that the design of a label can either draw in or deter prospective clients. However, some of our clients do not entirely understand just how instrumental the design of their label can be in the success of their product(s). What would you tell a client who isn’t too sure about utilizing our graphic design services?

A: I would stress how important the first look is for a product. With so many similar supplements on the shelf, a strong package and brand can help one product stand out from others. By utilizing our graphic design services, we can create the design that will help persuade a customer to choose a specific supplement brand

Q: Which design program(s) have you found the most compatible with clients’ interests for their labels? Are there any new design skills you have picked up since starting at Makers Nutrition?

A: I tend to use Adobe Illustrator when working with clients. Since I’ve been at Makers Nutrition, I’ve learned more about the process that goes into packaging and the details of label making for dietary supplements.

Q: Our artists often speak with clients via phone and/or email to get a true sense of their goals—the nutritional information they wish to emphasize through their label. Some take pride in offering organic, non-GMO health products, some look to offer dairy-free options. Which claims have you found most popular among your clients? Have you noticed any trends?

A: With customers being more health conscious and aware of allergies, I’ve noticed that claims such as non-GMO and Gluten Free are very popular. Labels with these accommodations attract the eye much more than labels without. Because of customers’ needs, companies tend to produce more products with these labels and a cycle continues toward a healthy lifestyle for the customer with fewer unnecessary ingredients.

Q: Do you have any preferences when it comes to designing a particular kind of supplement label? Do you go for a detailed look? More simplified and concise? Does it really depend on what the client wants?

A: I particularly like designing any label with a simple design. Most of my work is blocks of color and lines with simple text. Most of the clients I’ve worked with so far don’t want anything too complicated and like a label with white space which is similar to my own style. I have yet to work with a client who wants their label vastly different from what I’m comfortable with.

Q: If you don’t already, has being surrounded by so much talk about dietary supplements inspired you to take them yourself?

A: Since I’m looking at dietary supplements a lot closer than before, I have started taking an interest in more immune system and women’s health gummies. I was even tempted to pick up a few supplements on my way home from work.

Q: As you are well on your way to success at Makers Nutrition, what are you looking forward to the most?

A: Right now, I’m still learning what I can about the process of creating a label, from receiving a folder to seeing it go to print. I look forward to a day where I know enough and can even teach someone else about the position. That said, the industry is so large, with trends and regulations always changing, that I know there will always be something to learn and improve my skills here at Makers Nutrition.

First Impressions

Nicole’s right! Label design is the first thing your customers see. If it’s bland, if it’s inaccurate, if the information is lacking… believe it or not, these are all dealbreakers, just not the way we typically think of dealbreakers. Your product could be the best on the market, but shoppers will not notice your label, let alone give it another glance if it doesn’t stand out in the first place.

The Team You Need

Makers Nutrition’s graphic designers are trained to suggest what will not only look best but sell best. Nicole is well on her way to gaining the wealth of knowledge some of our more seasoned designers use to guide clients to outstanding finished products.

#YourSupplementSolution is equipped to answer all your questions and concerns and create stellar supplement label and packaging designs. If you are tired of waiting to be impressed by your current designer, or if you are just starting out and need an expert to make some suggestions, we are here for you. Stop stalling—let’s get started today!

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Our Response to COVID-19

Our Response to COVID-19

Makers Nutrition would like to take a quick moment to update you all that we are still in full operation and functioning at normal pace at this stressful time as the Department of Homeland Security declares supplement manufacturers an essential service (See Here).

As the outbreak of COVID-19 continues to unfold, we would like to inform you of the measures we have/are taking to ensure the best possible support to our customers, the health and safety of our employees, and the continuity of our business.

Support to our Customers

Meeting the needs of our customers has always been the highest of our priorities. In the uncertain future of what is to come, we are utilizing our great supplier relationships, overstocking commodities to supply our manufacturing demands, and relying on our industry experience to provide the best possible support in this unfortunate circumstance humanity faces.

Health and Safety of our Employees

The health of our employees is what keeps us at peak operating capacity. Makers Nutrition’s facility is an FDA-regulated environment. Our employees have been trained to follow the protocols outlined in our Standard Operating Procedures (SOPs). These procedures cause us to operate in a manner that prevents the spread of any illness that can affect our manufacturing processes. As extra precautionary measures, we have implemented further procedures:

Makers Nutrition plays a major role in our network in providing major retailers (including Amazon) and customers all over the United States for their essential needs such as Nutritional Proteins, Meal Replacements, Multivitamins, Super Greens, Electrolytes, Vitamin C, as well as other supplements to assist and aid consumers’ immune systems’ ability to help eliminate pathogens and recover faster.

We understand the weight of our role and responsibility as a manufacturer. We will do everything in our power in these uncertain times. We will stay optimistic and hope to work through this together. We thank you for all your business and support. Should anything else change in our establishment, we will notify all of our customers and vendors. All of our customer sales executives are available to you 24/7 to help assist you with your needs, so please feel free to reach out as you normally would.

Thank you all

Be safe and be kind to one another

Jason Provenzano
President, CEO

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