While there are plenty of private label products aiming to improve joint mobility and other ailments often associated with aging, the market is not saturated with sarcopenia-targeted supplements. Target a geriatric population who could use your next high-quality capsule, tablet, softgel, or powder.
What is Sarcopenia?
Sarcopenia is a condition characterized by loss of skeletal muscle mass and function. It is caused by an imbalance between signals for muscle cell growth and signals for muscle cell teardown.
As your customers age, it is likely that they will slow down in more ways than one. They do not have as much energy, so they sit more, exercise less, and possibly even eat worse. This is a terrible combination, as inactivity can lead to an increased risk of developing sarcopenia. Poor nutrition can affect the rate at which muscle mass declines in older adults, making healthy dietary habits essential to keeping up.
Ingredients to Consider
Whey protein, creatine, vitamin D, calcium, omega-3s, and fenugreek are all ingredients to consider when creating your supplement fact panel. With anti-inflammatory, skeletal muscle-building, and energy-enhancing properties, your customers could benefit greatly from the inclusion of such ingredients.
Manufacturing a Sarcopenia Supplement
You’ve now decided to venture into something new and want to start the manufacturing process for a private label sarcopenia supplement. Remember, while your structure/function claims must not include the prevention, treatment, or cure of sarcopenia, your label can list the product’s ability to help expand movement ability, promote strengthened skeletal muscle, and encourage an energetic lifestyle. Your product cannot be named “Sarcopenia Source” or “Sarcopenia Be Gone.” You will not only be misguiding your customers, but your product may get pulled by the Food and Drug Administration. Beware, some manufacturing providers might not keep you in check with FDA guidelines, but we do.
Your product is only as good as the provider you choose, so choose Makers.
- Poveromo, Janet. “Sarcopenia—A widespread concern among the elderly and others holds potential growth for the natural ingredient marketplace.” Nutrition Industry Executive, September 2020, pp. 6-10.