As of 2020, about 75 million people in the United States, Europe, and Japan experience bone health concerns and the stats show that the population with bone and joint health issues is growing at an astounding rate as more baby boomers around the globe enter their 60s and 70s. With the rise in bone and joint health concerns, consumers are increasing their intake of dietary supplements, making now a good time to join the market.
Older people aren't the only joint health supplement consumers. Nutritionist Jolie Root told Vitamin Retailer this market has expanded from what was initially a middle-aged and senior demographic to including young adults and even adolescents. Why? Joint issues because of competitive athletic sports. Amanda Ollenburger, senior director of marketing and international sales at Biova has identified the same trend. She reports "Traditionally the joint category has been targeted to an aging population. While this is still a key segment of the market, there is a younger more vibrant, and envelope-pushing population out there that is concerned with protecting their joints and obtaining natural relief from the effects of some of their more strenuous activities."
Ingredients on the Rise
Turmeric, collagen, and hyaluronic acid, often commercially touted by big name celebs like Eva Longoria and Jennifer Aniston, are taking the lead in the joint supplement market. What you want to include in your product are ingredients that reduce inflammation, hydrate from within, and refurbish joint and bone strength. Turmeric, collagen, and hyaluronic acid are a great foundation to do all three.
One of the hottest products on the dietary supplement market in general is collagen. When partnering with Makers Nutrition, your custom collagen powder is manufactured in a GMP-compliant, FDA-registered facility. Our competitively low MOQs and unmatchable customer service will have you questioning why you considered any other supplement provider.
Are the gears turning?
Knowing now that younger adults and adolescents are interested in getting ahead of their joint health decline, there are several avenues for your private label brand to explore. From a marketing standpoint, you can create a whole line of joint health products. Makers Nutrition has an excellent ready-to-go stock option, and welcomes your custom formulas for both adults and adolescents. Custom supplement manufacturing is our strong suit. Our next gen machinery is capable of the biggest work orders, built to manufacture your products to an exceptional level of quality. We handle all the manufacturing, label design, packaging, and order fulfillment, so all you have to do is focus on branding and marketing.
Private Label Problems Solved
Many of our current clients have turned to Makers Nutrition for help in a time of need. By this, I mean their supplement manufacturer was either not going to have the finished product to them in time before a major tradeshow event, so we stepped in and made a 4 am delivery, or their fulfillment center simply went against terms. We are the reliable B2B source for supplements and service because we make it happen. If you want to make it happen, give us a shout. We are ready when you are!
- Joy Choquette. "Keeping Joints Mobile, Healthy and Strong. Vitamin Retailer, Jan. 2021, pp.30-32.