From competitive mud runners to everyday athletes, today, sports nutrition products appeal to the largest target audience. Those seeking an active lifestyle want the cleanest, safest form of energy, and they are turning to private label supplement brands for help. To ensure your products deliver what consumers are seeking, it is up to you to choose a supplement manufacturing service provider that is GMP-compliant, FDA-registered, and adheres to mandated guidelines… that’s us, Makers Nutrition.
According to Global Industry Analysts, the 2020 global market for sports nutrition supplements was approximated at $6.6 billion in sales and is projected to hit $9.7 billion by 2027. Clearly, sports nutrition is no longer a niche segment.
Past vs. Present
Usually led by whey protein and powders to promote muscle mass, there has been an evolution towards a multitude of supplement formats and delivery functions. For example, eSports, or online gaming, has accrued sales for a healthy gut, immune system, and cognition. Joint health is also major because quick movements are needed to excel in e-gaming, and e-gamers do not want to develop carpal tunnel syndrome or other hand-related conditions. Today, most sports nutrition supplement consumers are interested in overall health, and not just muscle gain or fat loss. Catherine Kwik-Uribe, PhD, global R&D scientific & regulatory affairs director for Maryland-based Mars Symbioscience, claims “We are seeing sports nutrition is not just about building muscles, but it is about keeping all organs and tissues healthy, too. This includes mental acuity, with brain health and focus also playing a huge role in this area. We are finding that a broader range of consumers of all ages are renewing their personal commitments to wellness with enthusiasm.” These consumers need a place to put all this enthusiasm, why shouldn’t it be your brand they choose?
Be the Brand They Choose
If you were already an established sports nutrition brand before the pandemic, stationed in brick-and-mortars, then you most likely have done some adjusting to appeal to the masses online. If you haven’t, then NOW is the time to do so. Online shops have been excelling, as consumers become less inclined to visit a gym and prefer to stay home, instead bringing the gym home. What pairs well with workout equipment in the comfort of one’s home? Purchasing supplements from the comfort of one’s home.
Boost your marketing efforts through social media, choose a sports nutrition supplement manufacturer whose design team can create an outstanding new logo and label for your product(s). When you have high-quality sports products to back up your sharp social media presence, success is in the bag. When you have broader-themed sports products to offer, such as nootropics and supplements to help the immune system respond properly, then your following will likely grow and business will certainly soar. While we cannot market your brand, Makers Nutrition can carry you through our simple process and make sure you are never left in the dark. From first call to finished product, we are #YourSupplementSolution.
- Lisa Schofield. “Heavy Lifting: Sports Nutrition Product Development Trends.” Vitamin Retailer, Oct./Nov. 2020, pp.48-54