The pandemic has caused a surge in consumer attraction to skin health solutions. Why? Stress. Stress causes outbreaks, causing more stress, and the vicious cycle continues. Your private label brand has the potential to help curve not only the stress in customers’ lives, but how their bodies react to stress in the first place.
Collagen is commonly associated with beauty from within, but it is not the only supplement from which your customers’ skin can benefit. Vitamins such as A, C, D, and E comprise antioxidants that help protect cells from free radical damage. To keep tissue and therefore skin strong, Vitamin A can promote healthy skin cell production to rebuild tissue from scrapes, wounds, and other tissue damage. Vitamin C is an antioxidant required to produce collagen and elastin, the connective tissue that give skin its elasticity. Vitamin C can also help repair and regenerate tissue and fortify capillary walls. Vitamin D3 is a vital component to not only skin health, but cells throughout the body. A supplement rich in Vitamin D could go further than the skin, maintaining bone health and the absorption of calcium and phosphorus. Though most people do not need extra doses of Vitamin E when consuming a well-balanced diet, some may be deficient, calling for supplementation.
For every action there is a reaction, right? So, when customers consume your private label supplements, they are changing the way their body interacts with external factors such as stress and pollutants. Smoke in the air? Vitamin E can help create a layer of protection. Harmful UV rays? Vitamin D comes in handy. This is why listing the benefits of your product on its label is so important. Make clear all the benefits your customer could be enjoying if they choose your brand.
Beyond the Surface
Much of the interest we have seen in skin care products because of the pandemic will continue through 2021. Makers Nutrition manufactures dietary supplements in the form of powder, capsules, tablets, softgels and more. Many of the skin care products we have created go beyond the skin and benefit our clients’ customers in different areas of health. Whether it is a custom formula or stock item, we are ready to hear your business goals as a brand. Do you already own a skin care line? Interested in expanding your dietary supplement reach to the skin care realm? We can help! Call 1-844-625-3771.
- Janet Poveromo. “Naturally Glowing Skin.” Vitamin Retailer, March 2021, pp.24-26.