According to the American Psychological Association, millennials experience a considerable amount of stress they do not know how to handle. The APA’s 2021 report also shows that 12% of millennials have an officially diagnosed anxiety disorder, which is almost twice the percentage of baby boomers. Why do millennials experience so much stress and how does it relate to your dietary supplement brand? Read on to find out!
Growing Up Social
If you are not a millennial yourself, then you may be asking what these kids have to worry about in the first place. Consider this: millennials were the first to grow up using social media as a major mode of communication. While it has its pros, there is definitely a downside, which causes much of the stress we see in younger adults today. Scrolling through Instagram highlights—more like embellishments, millennials are prone to a false sense of greener grass on which they wish they were lounging. They begin to feel as though their life is mediocre at best in their 9-5 job that is actually helping pay off those college loans, and worst of all, they begin to doubt their own self-worth. The perfect angle, the perfect lighting, the perfect look… it can do some damage to the psyche as the comparisons start taking down one’s self-esteem that was already not nearly as high as it should have been. And so, the millennial becomes depressed about her body image, while another falls down the rabbit hole of music festival stories and “why can’t that be me’s?” And thus, stress ensues.
Due to the internet’s hard-to-resist headlock, many millennials fall victim to negative thoughts about themselves, EVEN when they have so much to be proud of already. Before I get lost in a thesis on why we must all unplug from mobile devices and relearn how to be present, I will proceed with how a premium passionflower product should be the next supplement we manufacture for your private label brand.
Winding Down Safely
So, your millennial customer is ready for bed, their eyes are heavy, but before they go to sleep, they want to catch up (for the tenth time today) and soon they are scrolling Facebook… next thing they know, it’s 2 am and they are now wide awake, still. scrolling. It’s the rabbit hole, I tell ya.
If I have motivated you to encourage young folks to improve their wellbeing by adopting healthier sleeping habits, you will want to know that though more research is required, passionflower may:
- have a positive effect on sleep patterns
- increase deep sleep
- reduce rapid eye movement sleep
- help individuals fall asleep faster
Perhaps your product will be part of a movement to improve millennial wellbeing. Knowing how crucial sleep is to one’s overall health, why not create a product that aims to aid a generation who needs the help relaxing?
To wind down from the 9-5 job your customer is satisfied with, but is too concerned about what others think, they can turn to a safe supplement manufactured in an FDA-registered, GMP-compliant facility. Early studies demonstrate passionflower’s ability to help relieve insomnia and anxiety. It may increase gamma-aminobutyric acid (GABA) in the brain, lowering brain activity, thereby helping individuals relax and perhaps get to sleep sooner.
The Takeaway
Some evidence points to P. incarnata, a type of passionflower, as an aid for those who experience higher levels of stress, anxiety, insomnia, and a mind that cannot seem to quiet itself. Makers Nutrition has created countless botanical products, and we strive to not only meet but exceed your expectations. Be it millennials or the general population, focus your attention on the branding and marketing for your passionflower product, let us handle the rest. After all, we are #YourSupplementSolution.
Sources
- https://standdesk.co/blogs/news/why-millennials-have-more-anxiety-than-other-generations#:~:text=According%20to%20the%20American%20Psychological,the%20percentage%20of%20baby%20boomers
- https://www.medicalnewstoday.com/articles/323795
- https://www.healthline.com/health/anxiety/calming-effects-of-passionflower