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Private Labeling Natural Antioxidants for Better Overall Health

Industry by Rosemary Tambini on October 4, 2021

Private Labeling Natural Antioxidants for Better Overall Health

One of the hottest topics in the health arena is the power of antioxidants. And for good reason. Read on to learn why!

What exactly are antioxidants?

Antioxidants are molecules that fight off free radicals roaming through the body. While free radicals are linked to illnesses including but not limited to heart disease, cancer, and diabetes, antioxidants work to neutralize free radicals, keeping potential harm to the body at bay.

Antioxidant Market Growth

With a revived interest in immune system health and overall wellness, consumers are turning to natural dietary supplements and vitamins, specifically natural antioxidants. And it’s showing on the market. According to Market Research Future, the global natural antioxidant market size is anticipated to reach over $1 billion by 2027. Makers Nutrition has helped hundreds of clients manufacture private label supplements packed with antioxidants over the past year.

Some of the most popular antioxidant ingredients in these custom formulas have included the following:

  • Vitamin C
  • Selenium
  • Carotenoids
  • Astaxanthin

Why take antioxidant supplements?

While the body has its own antioxidant defense system set up to manage free radicals, consumers are growing increasingly interested in their wellness and what they can safely take to improve their body’s defense against viruses and other illnesses. Zev Ziegler of Lycored shared with NIE,

“In addition to their role as powerful antioxidants that can help reduce the effects of inflammation and stress all over the body, we have seen an uptick in positioning carotenoids to support immune function through optimized blood circulation. By promoting healthy blood flow, increased oxygen saturation and the delivery of key nutrients to the tissues when and where they are needed, key carotenoids… can make good nutrition work even harder for us to help keep our bodies ready for whatever internal or external threats they face.”

By external threats, Ziegler is referring to things like air pollution, cigarette smoke, and excessive sunbathing. Consumers can greatly benefit from eating foods high in antioxidants (carrots, eggplant, purple potatoes, kale, artichokes, spinach). By taking supplements rich in nutrients such as resveratrol, vitamin E, and CoQ10, however, they can further improve their overall wellness and give their skin a new glow… which leads us to rising attraction to benefits outside of the usual realm of immune health.

Not Just Immune Health

We have seen an uptick in custom health, beauty, and eye care products, which may have to do with consumers relaxing a bit since obtaining COVID-19 vaccinations. While people are still taking supplements for immune health, they are also refocusing attention on skin-refreshing, skin-protective, anti-inflammatory softgels, powders, and capsules. The branching out of consumer interest is now raising the bar for private label supplement brands such as yours to offer products encompassing benefits beyond immune health.

Manufacturing Antioxidants into Private Label Supplements

When your custom antioxidant-rich formula is ready for manufacturing, give us a call. Though we are not formulators ourselves, we can absolutely listen to your ideas and make some suggestions. Since we specialize in manufacturing services for all types of products, we know what sticks on the market, and what doesn’t. 1-844-625-3771. We hope to hear from you soon!


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