Considering that approximately half of all U.S. adults have high blood pressure, aka HBP or hypertension, and over 3 quarters of Americans take dietary supplements, it is safe to assume that there is opportunity for profitable success on the nutraceutical market with products geared toward people with high blood pressure. It is also an opportunity to educate consumers on the importance of getting their blood pressure checked at least annually, as most people with high blood pressure experience no symptoms even when their pressure is dangerously high. Continue reading to learn how your private label could help!
What is High Blood Pressure?
High blood pressure is a condition in which the long-term force of blood against artery walls is high enough to cause health complications, but more on that later.
What Causes High Blood Pressure?
If your customers know the risk factors for high blood pressure, perhaps they can limit exposure to them, and potentially avoid high blood pressure altogether, allowing your customers to move on to the other high-quality products your private label has to offer. But for those who may need your HBP supplements, here are some risk factors to consider:
- Age: the risk of high blood pressure increases with age
- Heredity: high blood pressure may run in families
- Sedentary lifestyle: people who are inactive tend to have higher heart rates. The higher the heart rate, the harder the heart must work with each contraction, and the stronger the force on the arteries.
- Stress: high levels of stress can lead to an increase in blood pressure, which usually decreases relatively quickly. However, too much stress can lead to prolonged high blood pressure, which is unhealthy on so many levels (i.e.: overeating, substance abuse to cope) and can cause a hypertension diagnosis.
Types of High Blood Pressure
Primary, or essential hypertension, tends to develop over many years, while secondary hypertension is caused by an underlying condition. It tends to make itself evident suddenly and cause higher blood pressure than primary hypertension. Certain conditions and medications can lead to secondary hypertension—conditions including kidney disease, thyroid problems, obstructive sleep apnea, congenital birth defects affecting blood vessels, illegal drug use, and more.
Risks of High Blood Pressure
Today, it is not uncommon to hear someone say they have high blood pressure. Not a good thing… and here’s why. Excessive pressure on artery walls caused by high blood pressure can damage blood vessels and other organs. According to Chery Myers of Vitamin Retailer, that is because there is too much pressure in the tiniest of blood vessels, causing these organs to dysfunction or rupture. This means the activity the small vessels support, whether it be eyesight or kidney filtration, will suffer.
Hypertension can grow into:
- Damage to the kidneys and eyes
- Heart disease
- Heart failure
- Brain complications and conditions: memory dysfunction, dementia, inability to think and learn as one normally would, and potentially an aneurysm that could be life-threatening.
How Your Private Label Supplements Can Help Lower High Blood Pressure
To reduce the risk of the above, dietary supplementation has proven itself effective for many people in lowering blood pressure levels. Consumers may think they have tried everything for their high blood pressure but have yet to try your premium products manufactured in a state-of-the-art GMP facility that is FDA registered. Makers Nutrition is the company that can leave your current or previous supplement manufacturer in the dust with value, customer service, and quality.
Supplements to Consider
- Coenzyme Q10: CoQ10 supports cell function, whether that cell is inside a heart muscle to help it beat, a liver cell to detoxify, or a kidney to filter the body of toxins. There are over 200 studies on CoQ10’s relation to hypertension, whose findings demonstrated its effectiveness in eliminating at least one high blood pressure medication for patients.
- Melatonin: Surprising, but true. Many associate melatonin with sleep support, which is valid, but it’s time to explore melatonin’s agency in helping people get their blood pressure numbers down. At night, melatonin levels should rise as blood pressure goes down. However, most of your customers are bombarded by light exposure due to smart phones and TVs, reducing that much-needed melatonin production. With lower melatonin production due to technology use, individuals with already-high blood pressure are not doing themselves any good and may be good candidates for supplemental intervention. Also, with age comes less melatonin, so older adults may be particularly interested in maintaining their levels with a supplement, helping to keep their blood pressure within a healthy range. Let that supplement be yours with the help of Makers Nutrition!
- Grape Seed Extract and OPCs: Your customers may eat grapes, which are healthy to begin with, but they don’t necessarily eat the seeds inside them. These seeds comprise beneficial polyphenols called oligomeric proanthocyanins (OPCs) that have been shown to help the heart, liver, diabetes, chronic venous insufficiency, and strokes. While large grape seed OPCs (tannins) are powerful, they cannot be absorbed. The small OPCs are instead easily absorbed and much more beneficial. Take note that “grape seed products should be standardized to only absorbable OPCs and/or be tannin-free for optimal activity”—something to keep in mind when thinking about product label design and what you want to include on there to attract customers. Back to hypertension though—grape seed extract works to strengthen blood vessels and reduce blood pressure. In a four-month Italian clinical study, in fact, individuals with pre or mild hypertension were given a diet and exercise intervention. They were divided into three groups with varying doses of grape seed extract, and one without. While the groups with grape seed extract intake showed blood pressure improvements, the group with a higher dose of grape seed extract noticed more significant effects, with reports of blood pressure returning to normal in 93% of that group.
FDA Supplement Regulations and Compliant Claims
With “These statements have not been evaluated by the Food and Drug Administration…” on all vitamin bottles, your customers may get confused because while the facility in which the products were manufactured is FDA registered, the supplement is not. Anyone selling vitamins and dietary supplements should remain aware that the FDA does in fact oversee what is put on the shelves and online. You do not want to be the brand that gets shut down for compliance violations, such as claiming that your dietary supplement can cure high blood pressure. If your current provider is telling you a claim like that is acceptable, then the only thing they are manufacturing for you is a big problem.
Why Makers Takes the Win for Customer Service
Another thing to keep in mind while having your dietary supplement serviced—customer service. We consistently earn awards for providing client care that far exceeds the expectations of seasoned CEOs and startup novices alike. Unlike other vitamin manufacturers, our turnkey solution does not vary depending on the prior size or success of your business. You don’t need to be a household brand for us to provide the best possible level of support, because the best is our standard.
Your customers should of course be advised to visit their licensed physician before taking any vitamins or dietary supplements. If your customers are already taking medications, not only for high blood pressure, but for other conditions, vitamins or supplements may cause interactions. This is something our expert graphic designers can easily express on your product label.
If you have read enough to know that Makers Nutrition is the supplement manufacturing service provider that is going to do everything possible for the benefit of your business and the health of your customers, then give us a ring at 1-844-625-3771 to start the process of propelling your business forward. Have a quote ready to submit for pricing? Click here!
- Myers, Cheryl. “David Bowie, Queen and Your Blood Pressure.” Vitamin Retailer, 06 Dec. 2021, pp. 46-48.