If you care about animals as much as we do, then consider manufacturing your next (or first) pet vitamin with Makers Nutrition. Instead of wasting your time, energy, and money with providers who promise you the world but deliver only a quarter of what you agreed to, then say goodbye to ruff times and say hello to a pet vitamin manufacturer on which you can rely to exceed your expectations in all areas of business.
Pet Vitamin Market Drivers
According to Grand View Research, “The global pet supplements market size was valued at $1.47 billion (U.S.) in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 5.9 [percent] from 2021 to 2028. The market is driven primarily by the increasing spending on pet care across the globe and the growth in pet adoption.” With a spike in pet adoption, there is a spike in consumer interest from pet owners who want to ensure they are doing everything they can to keep their animals healthy.
Why the Rise?
Dog owners are spending nearly four times as much as cat owners on products for their furry family members. They are most interested in vitamins and supplements with high-quality, natural ingredients that are both safe and trustworthy. Why now? For whichever reason people felt inclined to add a pet to their mix during COVID-19. The American Pet Products Association’s biennial National 2021-2022 Pet Owners Survey reports pet ownership went up from an estimated 67% of U.S. households that own a pet to an estimated 70%. 14% of total respondents obtained a new pet during the pandemic. COVID indeed raised concerns about human health, making people think twice about the quality and ethical sourcing of products they buy for their now pets.
Which Pet Supplements Are Consumers Buying?
Raised awareness of health and wellness is not the only thing the pandemic caused. It also had a lasting effect on how consumers interact with retailers. Cheryl Myers, Chief of Scientific Affairs and Education, EuroPharma, Inc., shared with Vitamin Retailer “as stores have reopened to the public, many pet product shoppers prefer to visit in person and talk face to face with knowledgeable staff to help make the best pet health selections.” These shoppers are looking into the same products that seem to work for themselves. They are thinking that if it worked for their joints, it should work for their dogs’ joints. And they aren’t wrong.
People Supplements to Pet Supplements
With so many people who take supplements themselves likely to seek supplements for their pets, it would be beneficial to your private label business to get your brand name in front of these consumers. If you have an array of health products for humans, you could start expanding that line to offer pets the same supplements, just built or dosed a bit differently to safely suit their needs. Glucosamine-comprising dog chews that support bone and joint health, or echinacea angustifolia for anxiety from, say, the crackle of fireworks that sets off stressful events for pups—the more you dive into how natural ingredients can benefit pets for their daily needs, just as you do for humans, the more your vision will become clear of just how useful your private label vitamins and supplements can be for pets.
Pet Supplements for Joint Health
Just like humans, pets need their vitamins and minerals for a healthy, long life. For that healthy long life, cats and dogs, the most popular pets worldwide, require a diet rich and balanced in protein, fats, and carbs. Some of the most important vitamins and minerals these pets should be consuming are phosphorus, calcium, iron, copper, zinc, manganese, selenium, iodine, magnesium, and sodium—all of which you can encapsulate in your next pet product. In addition, Myers pointed out that “According to statistics in the journal Frontiers in Veterinary Science, osteoarthritis affects up to 15 million dogs in America, most over 8 years old, and canine hip dysplasia is one of the most common degenerative joint conditions.” Your private label pet brand could be the one that offers the joint support dogs need that help them live their best lives.
Pet Vitamin Manufacturing Done Right
Makers Nutrition specializes in manufacturing, packaging, and delivering high-quality pet vitamins for your private label to become the brand you imagine. We work with capsules and tablets that are easy for dogs to take without the struggle it usually turns into for pet owners. Our flavoring capabilities allow us to flavor supplements so that they are appealing to your customers’ pet family members. Unlike other vitamin manufacturers, our full-service operation handles everything under one roof, a GMP-compliant, FDA-registered one. With our assistance, you can create complete canine multivitamins, omega-3 rich feline powders, and more.
Organic Pet Supplement Manufacturer
Our team can produce virtually any idea you have in mind. And that includes organic, low-sugar pet supplements that are palatable to pets. When signing on with a contract vitamin manufacturer, remember the importance of that GMP compliance. As mentioned above, Makers Nutrition is a GMP company. If your canine vitamin or feline supplement is going to incorporate organic ingredients, you will want to be assured that the company manufacturing your product is adhering to strict GMP guidelines because those guidelines help guarantee that what is on the label is in your bottle, bag, or box.
Graphic Design for Pet Vitamin Packaging
Our skillful graphics department continues to amaze us each day. More importantly, they continue to serve up stunning label designs that make products shine on the shelves and stand out online. When you partner with Makers Nutrition, you have full reign on your vitamin package layout but are still welcome to utilize our talent for a fresh look. If you have been in the nutraceutical vitamin business for a long time now, a new design might just be the missing link to further success. If you are just starting out in the nutraceutical or pet vitamin industry, and don’t have the knack for creativity, then you may be searching for a graphic designer. Search no further and put our team to work! Sometimes all it takes to unlock the door to untapped potential is grabbing the attention of consumers with an original, clean design. If you are advertising through Google, Facebook, Instagram, and the like, you will need a product design that works with the grain, not against it.
Pet Vitamin Manufacturing Mastered
As pet owners ourselves, we want animals to live healthy, happy, lives for as long as possible. As the leading pet vitamin manufacturing company in the nutraceutical industry, Makers Nutrition takes pride in its advancements that allow our team to reach clients like you who are branching out into new territory with pet products or are just starting out in the pet vitamin business altogether. Either way, we are here to help you succeed. Be it a canine, feline, or equestrian supplement, Makers Nutrition is your ideal partner in business. To learn more about our capabilities, call us at 1-844-625-3771 or request a quote. We get back to everyone!
- Sabarese, Angela. “No Bones About It: Natural Pet Products Are on An Upward Trajectory.” Vitamin Retailer, Mar. 2022, pp. 34-39.