We wake up, exercise, eat breakfast, shower, get dressed, go to work. We sit behind a computer for at least 8 hours, go home, make dinner, get the kids ready for bed, and then somehow there is a little time to get what we need to get done… done. But a routine like that takes energy. Where do your customers get their energy from? And which supplements can help maintain that energy? Let’s dive in.
The Importance of Sleep
While dietary supplement market trends fluctuate, sleep supporting supplements remain among the top-selling products because sleep is one of the most, if not THE MOST, important things to do for energy production and maintenance. Deep sleep/slow-wave sleep is the main time when the body renews and repairs itself. Sleep specialists believe this is the stage that plays the biggest role in the body’s ability to create the energy molecule, ATP.
Though your customers may shoo away the thought of gaining quality sleep with their go-go mentality, perhaps they need a broader perspective on the matter. Without sleep, there is no time for their minds and bodies to rest and recoup from the day’s stresses and tasks. If they cannot reenergize, they cannot put their all into jobs, relationships, or themselves. And if they can’t take care of themselves, then they certainly won’t be able to take good care of another person. Help your customers gain their zzz’s by offering high-quality, safe sleep promoting supplements with some of the below ingredients:
- Melatonin: Since low melatonin levels can lead to sleep disturbances, many people take melatonin supplements. Levels may be low due to blue light exposure before bed, underlying diseases, and aging. With 50-70 million Americans of all ages and backgrounds experiencing sleep issues, it is to no surprise that melatonin is the fourth most popular natural supplement used today.
- Valerian: Having been taken since the 2nd century for sleep problems, I think it’s safe to say that valerian is an effective herbal supplement ingredient for many. More research is underway, but valerian is making itself known to help people fall asleep faster, wake up less often, and have a better overall sleep.
- Lavender: The herb lavender helps calm the mind and improve sleep quality for those who struggle at night. Lavender houses anxiolytic properties, working to relieve anxiety and promote relaxation, bringing about the restful sleep that is very much needed by millions.
Vitamin B12 Energy
While getting adequate sleep and eating a well-balanced diet with plenty of water can keep your customers going, they may be lacking some crucial vitamins needed for ideal energy levels, one of which is Vitamin B12. In addition to other B vitamins, B12 helps convert food into energy for cells to utilize. It also keeps blood cells and nerves healthy and helps to prevent anemia, a condition that causes feelings of weakness and fatigue, from developing. Vitamin B12 occurs naturally in foods like meat, fish, and dairy products, which presents a bit of a challenge for vegetarians and vegans. These individuals are at risk of B12 deficiency since animal-derived foods are the only natural food sources of this nutrient. About 10-30% of adults over 50 have difficulty absorbing Vitamin B12 from food because their bodies produce fewer proteins and less stomach acid, both of which are required for optimal B12 absorption. People with gastrointestinal disorders such as Crohn’s disease may also hit a roadblock with B12-containing foods, since their bodies do not absorb the vitamin properly. These are the people your private label vitamin could help in maintaining energy and keeping their systems running smoothly.
Adaptogenic Herbs for Energy Enhancing Supplements
Here are some of the most studied, most beneficial botanical adaptogens to consider for a more natural energy boost.
- Ashwagandha: Used to improve mood, stamina, and sleep, which all contribute to energy levels, ashwagandha is a great option as an energy supplement. Withanolides, compounds within ashwagandha, are believed to be responsible for the adaptogen’s benefits, including increased energy. A 2019 study which focused on ashwagandha’s effects in men and women for 60 days showed reduced levels of anxiety by more than 40%, reduced cortisol, the stress hormone, by over 20%, and displayed a trend for increasing testosterone in male subjects. As reported by Vitamin Retailer, with fatigue being highly corelated with sleep parameters, ashwagandha was shown to induce sleep and improve sleep quality.
- Red Ginseng: Used in Chinese medicine for over 4,000 years, ginseng is likely the most used and studied herbal remedies for fatigue. Ginseng becomes red ginseng through a steaming process that helps release its medicinal compounds. Red ginseng has been found to help improve fatigue and/or quality of life in healthy individuals, and those with chronic fatigue syndrome and multiple sclerosis (MS). In a 2021 study, a special form of ginseng (HRG80) was found to be effective for people with post-viral fatigue, chronic fatigue, and fibromyalgia. 188 subjects took either HRG80 ginseng in a capsule or chewable tablet for one month. At the end of the study, 60.1% of the subjects reported significant improvements, and an additional 13.3% felt much better overall. Those with significant improvements had an average increase in energy of 67%. That’s enough to convince a lot of customers they could use red ginseng in their lives.
- Rhodiola: Rhodiola rosea impacts cortisol release, melatonin levels, immune system function and ultimately, energy production. Research has proved rhodiola’s ability to increase the production of adenosine triphosphate, or ATP, helping to increase energy. In a 2017 clinical study, rhodiola was found to have considerable anti-fatigue effects, as participants took a rhodiola supplement twice daily for eight weeks. After just the first week, participants noticed improvements in general, mental, and physical fatigue. Improvements only continued over the eight weeks. There is also hope on the horizon for women in their 40s and 50s, as rhodiola combined with black cohosh has shown substantial improvements in quality of life for women going through menopause.
- Eleuthero: A study focused on subjects with chronic fatigue were given eleuthero for two months. Significant reductions in fatigue severity were reported, and improvements were noted in subjects experiencing fatigue for five or more years.
Your Custom Nutraceutical Manufacturing Partner
If you would like to give people a chance to figure out which supplement ingredient works best for their fatigue, then select one ingredient at a time. This way, customers have the opportunity to decide which adaptogen does the trick for their energy levels. You may also create a custom combination supplement that includes more than one of the above ingredients. This too may benefit customers who need a blend of quality-sourced raw materials manufactured into a superior dietary supplement. And if you are interested in only high-quality everything, then you have come to the right place. Makers Nutrition is your premier turnkey custom supplement manufacturing partner. Instead of just handling the one aspect of producing the capsules, tablets, softgels, powder, or gummies, our team covers them all. Need a graphic designer? Covered. Fulfillment center? Check. Just give is a ring at 631-456-5397.
A Safer Route to Increased Energy
Conventional medication for fatigue often includes antidepressants. Today, people are more interested in natural avenues than medicated ones, as long-term use of some medications can cause damage to the body and mind. Natural energy-producing products can send your customers down a steadier, safer road. With the adaptogens market valued at $8.5 billion in 2020 and on track to hit a valuation of about $14 billion by 2027, your private label supplement brand can enjoy growth while helping consumers along their solution-seeking journey.
- Myers, Cheryl. “Energy for Life.” Vitamin Retailer, May 2022, pp. 36-37.