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Gummies Not Giving Up: How Manufacturing Gummy Vitamins Will Likely Help Grow Your Supplement Business

Industry by Rosemary Tambini on July 18, 2022

Gummies Not Giving Up: How Manufacturing Gummy Vitamins Will Likely Help Grow Your Supplement Business

Gummy vitamin popularity has been on an uptick over the past few years, but since COVID hit, people of all ages and populations have become even more interested in taking supplements in the form of gummies to improve their immune system function and beyond.

Why the Shift to Gummies?

People are turning to gummy supplements because they simply taste better! With gummies, you don’t have to worry about a tablet melting on your tongue and the cringe that follows. According to the CDC’s data from a 2017-2018 National Health and Nutrition Examination Survey, “Among U.S. adults aged 20 and over, 57.6 percent used any dietary supplement in the past 30 days and use was higher among women (63.8 [percent]).” Also noted was the fact that dietary supplement use increased with age and was highest among women 60 and older.

So, kids aren’t the only ones chewing Flintstone-type vitamins. While a less traditional format, gummies are a more enjoyable way of obtaining necessary nutrients to upkeep levels, from Vitamins A to K and everything in between. For children, it certainly makes taking daily supplements less of a chore and more of a fun way to ensure nutritional intake. For adults who already take a plethora of medications, they may experience pill-fatigue and wish to chew a flavorful gummy instead. That is where your private label brand comes into play.

What Kinds of Gummies are There?

Your private label brand can offer vitamins, minerals, nutrients, even probiotics by manufacturing gummies with an FDA, GMP-registered supplement company such as Makers Nutrition. We specialize in capsules, caplets, tablets, powders, and most popularly, gummies, for health brands around the globe. Our clients have made multivitamins for children, men, women, adults in general. They have had us help manufacture, design, package, and distribute everything from orange-slice shaped Vitamin C gummies and tasty apple cider vinegar gummies to digestive system supporting prebiotic blend gummies and hair, skin, and nail gummies. If you have a question about whether we can work with your custom formula, give us a call at 1-844-625-3771 and we will be happy to assist.

Sugar on the Brain

It is easy for your future customers to fall into the trap of other brands. By this, I mean they can easily be swayed by eye-catching advertising to chew tasty gummy supplements that are disguised by sugar—sugar that can lead to inflammation, high blood sugar, weight gain, and heart problems.

White Label Gummies for Private Label Manufacturing

The magic of Makers Nutrition’s method of manufacturing lies in the formulas themselves. While we will happily manufacture your custom formula, we also offer stock formulas from which you can choose to private label. Our newly released gummy formulas include Sugar Free Multivitamins and low-sugar sleep gummies. Feel free to request a FREE quote for any of our high-quality gummies that offer an abundance of health advantages across the board.

Our heart-shaped sugar-free multivitamin gummies offer immune system support and natural strawberry flavoring that doesn’t overpower the palate. Our bear-shaped, passion fruit-flavored sleep gummies promote more rest at night with minimal sugar content. The American diet is already full of sweetened foods and sugary beverages, so we created premium gummies that don’t add fuel to the fire, but rather adds or replenishes the nutrients your customers need.

Should you decide to manufacture our white label gummies, you have the convenience of faster lead times and cheaper costs, which will save you time and money—time and money that can be put toward strategic marketing, advertising, and building your brand.

Standing Out from the Crowd

Separate yourself from other competing vitamin brands with gummies that are actually low in sugar. Don’t deceive consumers. Show them that what is on your label is exactly what they are ingesting—low-sugar or no-sugar gummies that offer nothing but health benefits. Climb to the top through transparency that your gummies are manufactured in a state-of-the-art FDA-registered facility in a climate-controlled environment. Those are only two reasons why partnering with Makers Nutrition is the best business decision you will make for your private label business.

That said, it is very important to always include on your label that a licensed health care professional should be consulted before taking your dietary supplement as well as any other. Fret not, though. Including this warning will not distract from your design, on which our graphic artists can work until you are confident that the label matches your vision.

The all-in-one solution

Manufacturing, label design, packaging, order fulfillment—Makers Nutrition has all the resources you need to launch or expand your private label supplement brand. While you could go to another supplement manufacturer that promises you everything you ask for, you might not be guaranteed 24/7 customer service and top-notch quality. Our team wants you to succeed, so we do everything we can to ensure that happens. Someone always answers our phones, and we provide only supreme supplement quality. We make sure that your gummy supplements are manufactured up to specification and meet GMP standards with a full in-house compliance check completed for every single product that goes through Makers Nutrition. With us, you can spend less time hopping from manufacturer to designer to printer and focus more on your branding and marketing plans.

Flavoring Systems

Speaking of specification, a major reason why consumer switch brands is flavor. If they are not pleased with the way one brand’s gummies taste, they may just switch to another completely.

This is your time to shine! Makers Nutrition continues to innovate and grow its capabilities, including flavoring systems. If you place a custom order of, say, a calming chamomile honey gummy, we would never just assume you are satisfied with what we came up with. Instead, we create flavor profiles and send you samples until you are 100% certain that these gummies are exactly what you had in mind.

Let’s be Clear

When you work with a supplement manufacturing company, it is in your business’s best interest to make sure that you are partnered with the team who will get the job done accurately, efficiently, and in line with FDA regulations. Whether you are six months or six years into your private label vitamin journey, you want the best possible outcome, right? When collaborating with a company as experienced and as committed to quality, you won’t be disappointed. With our help, you can hit the ground running because we are well-equipped to provide unbeatable services, quality, and value for you.

Already Working With Us?

If your gummies are in production with a standout label ready to be printed and fulfillment sorted, then have you considered your next dietary supplement? There are plenty of hot-on-the-market products right now. Follow us on social media to stay updated with the latest on the nutraceutical industry. Gummies will likely remain one of, if not the most, popular vitamin formats. However, there are certain areas of health that people focus on as topics arise and word is spread by consumers themselves. Keeping up with our blog means keeping with the latest on what people are buying. We educate our clients so they can educate customers and offer timely dietary supplements, making your business thrive.


  • Sabarese, Angela. “Gummy Supplements: A delivery Method for the Tastebuds.” Vitamin Retailer, Jul. 2022, pp. 8-13.

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