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Collagen Supplement Sales Not Slowing Down

Industry by Rosemary Tambini on April 24, 2023

Collagen Supplement Sales Not Slowing Down

If you need something new for your vitamin and supplement line, consider collagen's potential when partnered with Makers Nutrition. Based on how well it has been doing and is anticipated to do on the market, offering innovative collagen products may just be the exact kind of supplement your brand needs.

Industry insights

Collagen supplements made some major strides recently. On a mainstream level, this protein is nothing short of a monster on the market. According to SPINS, collagen sales grew 56% in 2021 to $241 million in the U.S. supplements market, and in 2022, they grew another 28% to $309 million. Senior Market Insights Analyst at SPINS Scott Dicker reports "it's a remarkable story of growth. I have predicted that collagen would start to level off in the past few years. Now, Dicker tells Nutritional Outlook, "I am going to back away from predicting the decline until I see something in that data. I think collagen is going to keep going up for a while.

Much of this growth has to do with collagen's key markets: haircare and skincare. And these markets are unwavering. Dicker adds "Hair, skin, and nails is a category that seems to be almost recession-proof," Dicker says. "You're going to be willing to spend on some hair, skin, and nail products." This is vital information for your private label supplement brand and should indicate how well your business can do while offering collagen products.

What is collagen?

Collagen is the most abundant protein in the human body. It is found in the muscles, skin, bones, and tendons. It creates a scaffold that provides strength and structure within the body, an essential component of connective tissues and plays a critical role as the glue holding the body's tissues together.

Collagen types:

There are 28 types of collagen, but the four most common place ones are:

  • Type I: found in all connective tissue, one of the most abundant types present in the human body and helps to support skin
  • Type ll: found in joints and intervertebral discs, or the cushions that serve as the spine's shock absorbers
  • Type lll: the main component of reticular fibers, found in the skin and blood vessels
  • Type lV: a component of our kidneys, inner ear, and eye lens

Foods with collagen

Collagen is naturally found in:

  • Chicken skin
  • Pork skin
  • Beef
  • Fish

Who should take collagen?

Since collagen comes from the connective tissues of animals, that leaves vegetarians and vegans at a loss. Your high-quality collagen supplements could also target people who are in their twenties, thirties and beyond. Tracey Warner Halama, CEO of Vital Proteins tells Nutritional Outlook, "We need to reinforce the science behind collagen. One-third of the protein in the human body is collagen, and by the time you're 30, collagen production can decline 1% per year. For this reason, collagen peptides supplementation is for everybody at every life stage.” Consumers are bound to pass by a collagen product at the store or scroll past one on Instagram, many of whom are in the age range that your collagen may help. Why not make the brand that stands out yours?

What can collagen do for people?

Collagen provides many health benefits. Here are five specific areas that collagen can positively impact:

  • Bones: Human bones are made mostly of collage, giving them structure. As collagen declines with age, so does bone mass. This could lead to conditions like osteoporosis, characterized by low bone density and a higher risk of bone fractures. Studies prove that collagen supplements may hinder the bone breakdown that leads to osteoporosis.
  • Strength: Research shows that supplemental collagen can promote the synthesis of muscle proteins such as creatine, while stimulating muscle growth after exercise.
  • Heart: Since collagen provides structure for arteries, the blood vessels that carry blood from the heart t the rest of the body, without adequate amounts of it, arteries may become less flexible and elastic. That effect could lead to atherosclerosis, a disease in which the arteries narrow, raising the risk of stroke and heart attack.
  • Joints: Similar to how collagen supports bones, it supports joints. It helps maintain the integrity of cartilage, the rubber-like tissue that protects joints. When collagen decreases with age, risk of degenerative joint disorders like osteoarthritis increases. Studies suggest that taking collagen can help with overall joint discomfort and improve symptoms of osteoarthritis. A review of studies in people with osteoarthritis found that collagen products led to considerable improvements in joint stiffness and overall osteoarthritis symptoms.
  • Skin: A major component of skin, collagen plays an important role in strengthening skin, and maintaining its hydration and elasticity. As the body ages, it produces less collagen, leading to dry skin and wrinkles. Many believe collagen to be the key in keeping up with healthy skin and a glowing appearance. It is the touted ingredient in many products that promote beaty from within.

Other areas:

Supplementing with collagen may also assist with the following:

  • Cognitive health - while more research is needed, individuals claim that collagen works to improve mood while lowering anxiety symptoms.
  • Gut health - some physicians may suggest consumers take collagen supplements to help with leaky gut syndrome, aka intestinal permeability.
  • Weight loss - many people believe collagen promotes weight loss and faster metabolism.

Custom collagen manufacturing

Over the past several years, collagen supplements have become high in demand. Most are hydrolyzed, which means the collagen has been broken down to make it easier to absorb.

These supplements come primarily in powder form but are also available in capsules. The types of collagen found in supplements vary — some contain one or two types, while others contain up to five.

Private label collagen options

On of the greatest features of inquiring about our manufacturing services is that you will likely find what you are looking for in our program. In this case, we have collagen formulas ready to go in two different forms:

  1. Powders: as established earlier, most collagen supplements are made of hydrolyzed collage. Our stock collagen powder comprises hydrolyzed bovine collagen and supports healthy hair, skin, and nails. This unflavored powder also supports bones and joint, and certainly dissolves quickly, making it easy for your customers to stir.
  2. Gummies: The global gummy vitamin market size is expected to be worth over $8.5 billion by 2027, expanding at a CAGR of 5.31% during the forecast period of 2022-2027. Your private label can be part of that growth, offering collagen gummies that are non-GMO, gluten free, contain no artificial colors, artificial flavors, and no artificial sweeteners. Our stock multivitamin collagen gummies contain a multitude of vitamins, minerals, and 10 mg of fish collagen pers serving. If you choose our gummies, your customers will enjoy mixed berry flavored benefits that can promote hair, skin, and nail health, and so much more. They may also enjoy our naturally peach-flavored, non-GMO, gluten free gummies, which comprise collagen, Vitamin C, and biotin, offering support for overall health.

Precautions with collagen supplements

Your product label should always list a warning for consumers who are unaware of what is actually in your supplements. Even if those consumers eat meat, they could be allergic to fish or any other ingredient you’ve had manufactured.

Graphic design services accelerated

Need a fresh label design for your startup supplement brand? Interested in changing things up and want an original logo? We are glad you're here. Since we hire top talent, we can guarantee

you creative graphic design services that carry over from just a label. With your Makers Nutrition designer, you can discuss the packaging of your product and actually see that discussion come to fruition. We can apply labels to white HDPE or PET bottles, boxes you're your new layout, and even bags to hold high-quality collagen, which is the most popular packaging solution for such a supplement. While freelance graphic artists may rush you off the telephone or charge you an unreasonable amount of money, we have in-house designers who are eager to hear what you have in mind.

Quality assured

When your supplement fact panel and label are created, they go through a rigorous compliance test to ensure that what you have listed on and about your product is in the correct order and within the confines of FDA regulations.

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