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Manufacturing Private Label Rest and Relaxation Products for Women

Industry by Rosemary Tambini on May 15, 2023

Manufacturing Private Label Rest and Relaxation Products for Women

On cue with women’s health month, help your female customers rest and relax by partnering with an Inc. 5000 supplement manufacturing company. Busy professionals, busy mothers, busy professionals who are also mothers. Suit their needs with supplementation that works for them. Like mental health (link), it is important that you share with consumers it is important that they have a wide approach to mental health. Don’t just rely on supplementation. Exercise, get outside, enjoy nature, time for yourself, etc.

Why sleep matters

Maintaining a consistent sleep schedule which allots an adequate number of hours is vital for overall wellness. Research shows that getting too little sleep or having an irregular sleep schedule can increase the risk of poor immune system function, which affects pretty much everything else.

A lack of sleep can lead to some major health problems, including heart attack, heart disease, and stroke. It can also lead to other issues like daytime sleepiness, mental health problems, trouble concentrating, and weight gain.

The market effect

The market for rest and relaxation is booming as consumers grow increasingly aware of the risks they run by not making time for themselves or more of an effort in getting to sleep. The U.S Precedence Research reports that “The global sleep aids market size was approximated at $74.3 billion in 2021 and is anticipated to reach around $124.97 billion by 2030.”

The root of the problem

Before you get started on formulating a sleep supplement, we should first answer this question: Why can’t people sleep? Many individuals, too many individuals, are facing the inability to relax before they can even get to sleep. This inability is often caused by stress. In fact, Market Research Future reported that the global stress relief supplements market size is expected to hit a value of $756.6 million by 2028. This growth is an indicator that consumers are not only aware of the risks of not resting, but that they want to find a solution. It also means they face stressors that prohibit them from winding down. The good news for your brand and their health is that consumers are trying to make a change for the better. That is where opportunity arises for your private label health brand.

Consumer trends

To get ahead in the dietary supplement industry, you must pay heed to the times. In this case, ask what consumers really want and need in terms of sleep. Global Product Manager of Kemin Industries Chris Sadewasser told NIE Magazine “We are seeing a demand to shift toward ingredients that help support better sleep and better next-day functioning as

opposed to just falling asleep. When we look at the market for sleep supplements, we are really seeing a shift in how the market is viewing these ingredients.

Here are some ingredients to consider for your custom sleep supplement that may help your customers not only fall asleep, but also feel ready for whatever may come the next day.

  • Melatonin is most often associated with sleep, a go-to supplement for consumers finding it difficult to get some much-needed rest. According to GlobeNewswire, the global melatonin market was valued at $1.51 billion in 2021 and is expected to reach $3.93 billion by 2028. Melatonin isn’t going anywhere.
  • Lavender can aid in relaxation and help improve sleep. Modern research has verified that lavender oil can improve sleep quality among postpartum women and may even have a soothing effect that reduces anxiety and the restlessness which keeps people awake at night.
  • Magnesium has been proven to have a relaxing effect on the body and brain, which could help improve sleep quality. Studies have linked inadequate magnesium with troubled sleep and insomnia.
  • Glycine is an amino acid and neurotransmitter made naturally by the body and available in some foods. While it is widely recognized as a beneficial ingredient for sports nutrition supplements, such as our stock hydration formula, it also appears to affect sleep and pass the blood-brain barrier. Research has shown that glycine may help improve sleep quality, potentially by lowering body temperature. Taking glycine before bed can also help reduce the performance impact of insufficient sleep, which may be due to improved quality of sleep.
  • Valerian Root is commonly used for symptoms of depression, anxiety, and menopause. It is also one of the most popularly sold sleep-supporting herbal supplements in America and Europe. Since it has a scent that many people find unpleasant, you can have us manufacture it in capsule form. That way, customers can gain the benefits of the ingredient without smelling anything… unpleasant.

And here we find ourselves moving into delivery format territory. Unlike other supplement manufacturers, Makers Nutrition works with all different types of products. We specialize in capsules, tablets, powders, gummies, and more!

How to make your supplements stand out

We must not forget that competition is high among dietary supplements that offer similar results. Therefore, brands like yours must innovate and it is wise to formulate scientifically backed ingredients with clinical studies that have a good track record. Once you have done your research and have found that your formula meets consumer demands, then you can try it out at a competitively low MOQ through Makers Nutrition. With us, you can manufacture the finest raw materials into high-quality supplements that assist people in not only getting to sleep but staying asleep. It is all about quality. Quality of supplement and quality of sleep.

Should you take the private label route, not only can Makers Nutrition help with formulation and ingredient sourcing, but we also offer over 100 private label products available with fast turnaround times and MOQs as low as 500 bottles. As Makers Nutrition’s Founder and CEO Jason Provenzano told BOSS Magazine, “The investment can be so small with a private label order that a customer can experiment, to see if they can move a product. That way, customers can see if their marketing is going to work before committing to a larger investment. If the marketing is effective and the client’s feedback suggests alterations to the formula would increase success, the client can enhance the formula to their own custom blend and still face only a 1,500 bottle MOQ. Even the smallest investor can enjoy volume pricing using our private label line. You don't have to have $30,000 anymore; you can invest $4,000 to test your idea.” We are the source you go to if you are looking to build out your brand both gradually and effectively.

Startup supplement business

If launching your own vitamin brand is something you are interested in, but have yet to make a move, make the first one calling us at 1-844-625-3771. The fastest way to get your product to market in as little as four weeks would be to take advantage of our premier private label program. We carry delicious passion fruit flavored gummies that could offer better sleep for your customers. In fact, your customers might just want to eat them for fun because they taste so good! (But advise them not to, there’s a ‘Suggested Use’ on the label for a reason).

Label design and packaging solutions

Speaking of Suggested Use, our graphics team creates fresh logos and labels for our clients. From blister packs to boxes, our talent figures out the best design possible that will catch the eye of your target consumers. A label is not just a label. They are the conveyors of the necessary information people need in order for them to even consider choosing your brand of sleep supplement over the one sitting beside it. If your product comprises virtually the same ingredients as others, then you especially need a standout package design that will sway shoppers in your favor. That, and don’t forget the benefits of including non-GMO ingredients with no artificial sweeteners, preservatives, or colors. Sometimes, it really is the little things that amount to a lot. In this case, supplement sales success.

The Makers difference

When you partner with Makers Nutrition, we do everything in our power to provide the value, quality, and service you are paying for. We never want to sell you short of success, which we know we can help you achieve. Whether you are a startup or a multi-million-dollar brand, we treat each client the same—with the utmost professionalism, respect, and one-stop solution for all of your dietary supplement needs. You can hear a little bit about how we offer the whole package here. Once you do that, know that we are standing by to discuss your plans for the future. When signed on with us, you can count on going far.

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