According to a recent market research report by Meticulous Research, the postbiotics market is anticipated to reach $24 million by 2029 at a CAGR of 10.1% during the forecast period of 2022-2029. While postbiotics are widely known for their gut balancing benefits, it is likely that your brand will thrive by targeting consumers interested in better immune health and stronger physical performance. Read on to learn more.
What are postbiotics?
The term "postbiotics" refers to the metabolic byproducts of probiotics, which are the live microorganisms that provide health benefits to the host when consumed. Postbiotics are the substances that are produced when these probiotics ferment carbohydrates, proteins, and other substrates in the gut. These substances include short-chain fatty acids, organic acids, enzymes, and bacteriocins, among others. In recent years, there has been growing interest in postbiotics and their potential health benefits, leading to the emergence of the postbioticsmarket.
Postbiotic market drivers
The growth of the postbiotics market is being driven by several factors. Two major factors are:
- Increased Awareness: As more research is conducted on the potential health benefits of postbiotics, awareness of these substances is growing among consumers, thereby driving demand for postbiotic products.
- Consumer Interest in Natural Products: Consumers are increasingly interested in natural and plant-based products that can help support their health. Postbiotics fit into this trend, as they are derived from natural sources and are produced through fermentation.
There are several different types of postbiotic products on the market. The most popular are:
- Postbiotic Supplements: These are supplements that contain concentrated amounts of postbiotic substances, such as short-chain fatty acids or organic acids.
- Functional Foods and Beverages: These are foods and beverages that are fortified with postbiotic substances like prebiotic fibers that promote the growth of probiotic bacteria in the gut.
- Combo: You can have us manufacture a high-quality postbiotic powder that easily mixes with water or a smoothie of your customers’ choice. With advanced flavoring capabilities, your health brand can offer beneficial supplements through delicious beverages that will help your business thrive.
Postbiotics and Health
While scientists are still exploring the use of postbiotics, some evidence suggests that postbiotics could have a variety of health benefits including:
- Gut Health: Postbiotics may help support the growth of beneficial gut bacteria and promote gut health. For example, short-chain fatty acids produced by probiotic bacteria can help to nourish the cells that line the gut, while organic acids may help to lower the pH of the gut, making it less hospitable to harmful bacteria.
- Immune Health: Postbiotics may also have immune-modulating effects, which could help to support immune function. For example, certain postbiotics, such as bacteriocins, may help to inhibit the growth of harmful bacteria in the gut, reducing the burden on the immune system.
- Anti-inflammatory Properties: There is some evidence to suggest that postbiotics may have anti-inflammatory effects, which could be beneficial for people with inflammatory conditions such as inflammatory bowel disease (IBD) or rheumatoid arthritis.
- Skin Health: Postbiotics may also have benefits for skin health, as some of the substances produced by probiotics have been shown to have antimicrobial and anti-inflammatory effects.
Postbiotics and athletes
What can postbiotics do specifically for athletes? They can help:
- Improve recovery: postbiotics can help reduce the effects of oxidative stress, thereby speeding up recovery post-workout.
- Increase energy: if you already have energy drinks on the market, postbiotics can help increase the production of short-chain fatty acids, which can provide a source of energy for the body and improve athletic performance.
- Immune system support: postbiotics can help support the immune system, serving benefits to athletes who are more susceptible to infections due to the physical demands of their sport.
Sports nutrition and postbiotics
According to the National College Athletic Association (NCAA), more than 500,000 NCAA student-athletes compete in 24 sports each year in the U.S. The number of sports professionals, fitness enthusiasts, athletic trainers, cyclists, marathoners, and individuals who may benefit from postbiotic supplements around the world is significantly high. As benefits continue to become evident, and the market continues to grow, now is a great time to consider your next sports-targeted postbiotic product.
Custom postbiotic supplement manufacturing
Should you want to offer postbiotic benefits for gym goers, athletes, and anyone looking for better gut health, then your business can benefit greatly by utilizing our custom manufacturing services. Makers Nutrition is your one-stop shop for all supplement needs. You provide the custom formula when requesting a quote, we get back to you via phone or email, and then we are off to the races of getting your premium postbiotic product manufactured, packaged, and delivered.
But what about prebiotics and probiotics?
Prebiotics, probiotics, and postbiotics are all related to the health and function of the gut microbiome, but they have different roles:
- Prebiotics are a type of fiber that serves as food for the beneficial bacteria in the gut. They are typically found in foods such as fruits, vegetables, and whole grains. Prebiotics help to support the growth and activity of the beneficial bacteria in the gut, which can improve digestion, boost the immune system, and reduce inflammation.
- Probiotics are live bacteria and yeasts that are beneficial to the gut microbiome. They can be found in fermented foods such as yogurt, kefir, and sauerkraut, or taken as supplements. Probiotics can help to restore the balance of bacteria in the gut, improve digestion, boost the immune system, and reduce inflammation.
- Postbiotics are the byproducts of the fermentation process that occurs when probiotics consume prebiotics. They include compounds such as short-chain fatty acids, peptides, and organic acids, which can have a range of health benefits. Postbiotics can help to improve gut health, support the immune system, and have anti-inflammatory agency.
In summary, prebiotics are the food for beneficial bacteria, probiotics are the beneficial bacteria themselves, and postbiotics are the beneficial compounds that result from the interaction between prebiotics and probiotics. All three are important for maintaining a healthy gut microbiome and overall health.
You can offer all of the above health benefits through one well packaged, perfectly designed product with the help of Makers Nutrition. Don’t waste your time or your money on some company that will just tell you what you want to hear even though they cannot get the job done right. Call us today at 1-844-625-3771 and we will steer your supplement brand in the direction of success.
Postbiotic delivery formats
While other supplement manufacturers may limit your options, we can do it all.
Postbiotic supplements can help improve the health and performance of athletes by supporting their gut health, enhancing recovery, providing energy, and supporting the immune system. Your brand can assist an unlimited number of consumers in achieving better fitness and better overall wellness by creating high-quality postbiotic or combination pre and probiotic supplements. Utilizing our services will greatly benefit your business and your customers because we have all the capabilities and capacity needed to get ahead in the nutraceutical industry. We welcome your inquiries about our MOQs, processes, and anything else that your previous manufacturer failed you on. Call 1-844-625-3771 today!
- "Postbiotics Market is Projected to Reach $24 Million by 2029." Vitamin Retailer, May 2023, pp. 14.