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Prenatal Precaution: Private Label for Pregnant Women

Industry by Rosemary Tambini on January 30, 2023

Prenatal Precaution: Private Label for Pregnant Women

Taking prenatal vitamins and supplements can lower the risk of complications for both mother and baby. Certain nutrients are important before pregnancy, for others, during it. When planning your next private label prenatal product with Makers Nutrition as your full-service supplement manufacturer, consider the following information… your customers will thank you.

Planning for pregnancy

Overall, it is a good idea for women to take prenatal vitamins prior to conception. The baby’s neural tube, which becomes the brain and spinal cord, develops during the first month of pregnancy—potentially even before the woman knows she is pregnant. So, it is very important that those who need the supplementation get it from the right place, the most qualified and quality-driven source—your private label, who manufactures, designs, packages, and delivers with the help of Makers Nutrition.

Serving supplement startups

Are you revving up a startup? We cater to budding entrepreneurs just beginning their nutraceutical journey. With low MOQs, fast turnaround times, and competitive pricing, we can get your product to market efficiently so you can quickly reach the stature of the biggest names on the market.

Within Makers Nutrition’s award-winning private label program is our ready-to-go prenatal gummies that are non-GMO, rich in nutrients vital to a healthy pregnancy, and packed with delicious natural lemonade flavor.

Custom prenatal vitamin manufacturing

If instead you wish to create your own formula and just need a vitamin service provider, then we are still your ideal partner. Why? Because Makers Nutrition has the certifications, the expertise, and equipment to manufacture your vitamins up to high-standard specification. Here are some of the ingredients we most often see come through on labels and in bottles, and those that are most often recommended by the Food and Nutrition Board (FNB).

Omega-3 fatty acids

Women are encouraged to take omega-3 supplements regardless of pregnancy, and omega-3 becomes very important during the process. Research shows that the two most beneficial omega-3s are EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid), as they support optimal function of the eyes, heart, brain, joints, and immune system. During pregnancy, EPA and DHA promote the healthy development of not only the fetal brain, nervous system and eyes, but birth weight and gestational length. EPA and DHA even support a positive mood and overall wellness in the mother.

EPA and DHA are best found in cold-water fish such as sardines, salmon, tuna, and herring. Some people are wary about dangerous levels of mercury and other toxins in fish. For this reason, many women turn to purified fish oil supplements, which you can easily offer through our sister company

Educate your customers

Most U.S. women are deficient in EPA and DHA upon conception, and those levels will only decline during pregnancy, as the placenta supplies the fetus with DHA from the mother’s tissue. Depletion continues 9-12 months postpartum and worsens with multiple pregnancies. Share this information through your supplement label or brand website and suggest a fish oil softgel that doesn’t leave your customers with an unpleasant aftertaste.


While everyone needs iron for a number of biological functions, iron is especially needed to support growth and development of the fetus and placenta during pregnancy. The mineral helps meet the increased demand for red blood cells to transport oxygen and a deficiency in iron is the primary cause of anemia during pregnancy, making it a key supplement to offer through premium prenatal products.


Iodine is absolutely required for maternal thyroid hormone production, and thyroid hormone is needed for myelination of the central nervous system and healthy fetal brain development. When pregnant women do not consume adequate amounts of iodine, insufficient thyroid hormone can result, leading to miscarriages, stillbirth, birth defects, and irreversible brain damage.

Vitamin A

Heavily involved in the modulation of gene expression, vision, cellular production, immune system function, and growth and development, Vitamin A is crucial to embryonic and fetal development including the formation of the heart, ears, eyes, and limbs.


A Vitamin B-complex would consist of B-vitamins such as thiamin, riboflavin, niacin, pantothenic acid, biotin, pyridoxine, folate, and cobalamin. These are some of the most important vitamins to supplement with while pregnant. Folate tops the list for its imperative role in creating red blood cells, DNA, and proteins. In addition to playing a key role in the healthy development of the baby, folate has also been shown in multiple studies to play a major part in preventing birth defects. According to the American Pregnancy Association, folate is preferable over folic acid, or the synthetic form of folate typically found in various fortified supplements and foods. Inadequate Vitamin B intake during pregnancy can cause fetal abnormalities and various side effects to the mother including hair loss, anemia, digestive problems, lower immune response, weakness, and fatigue.

Vitamin C and E

Vitamins C and E both hold important antioxidant properties for collagen production, important to tendons, bones, and skin, while also promoting a healthy immune system, guarding against oxidative damage.

Vitamin D

From bone health to immune health, the sunshine vitamin is responsible for a whole lot. Its levels affect pregnant women’s blood pressure, and immune health, as well as brain and mood function, making Vitamin D crucial for both mother and baby.

Choline Bitartrate

Choline is critical to healthy embryonic and fetal brain development, along with healthy placental and liver function. As stated by the American Pregnancy Association, during pregnancy and lactation, a mother naturally delivers large amounts of choline to the fetus across the placenta and to the baby through breast milk, which places a larger demand on internal stores. As such, supplementation is key to maintaining adequate choline levels during pregnancy and lactation.


While some calcium is consumed through milk, cheese, and yogurt during pregnancy, supplementing with pure calcium products supports the development of the baby’s bones while also protecting the mother from bone loss while carrying the baby. Calcium has also been shown to support the functioning of healthy nervous, circulatory, and muscular systems.


Deficiencies in zinc are more prevalent in pregnant women than they should be due to rapid cell growth. The mineral is a major player in healing damaged tissue and supporting a healthy immune system. Without it, pregnant women can face adverse outcomes like labor complications, low birth weight, and premature delivery.

Warn your customers

If your custom prenatal supplement will contain iron, it is important to warn that the ingredient is present. ‘Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6’ is typically what you see on most products with iron. The nutrient may also cause constipation. If your supplement contains iron, then you can include on your expertly designed packaging that your customers should:

  • Drink plenty of fluids
  • Make physical activity part of a daily routine
  • Seek medical advice before taking supplements and vitamins, which goes for both iron-containing and non-iron containing products

It is just as important to spread awareness that some people should NOT take supplements they don’t need. By this, we are talking about prenatal vitamins taken by people who think these products will help thicken hair or support stronger nails. Too much of certain nutrients can have negative effects on the body, so beware.

Choose Makers so they choose you

Supplementation is almost written in the stars for women whose priority is their baby’s health. Be the brand they turn to when looking for the safest, most nourishing products. When you’ve got Makers Nutrition on your side, a provider that has made hundreds of prenatal supplements, a provider that prides itself on GMP-compliance and unbeatable quality, your customers will know your brand is the one to trust. The advantages of partnering with us will far exceed your expectations of any supplement manufacturer vying for your business.

Call us today at 1-844-625-3771 to discuss MOQs and learn just how quickly we can get your product to market.

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