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The Future of Health Supplements: Anticipating the Demands of Health-Conscious Consumers in 2024

Industry by Rosemary Tambini on November 15, 2023

The Future of Health Supplements: Anticipating the Demands of Health-Conscious Consumers in 2024

In recent years, the health and wellness industry has experienced an unprecedented growth rate, with consumers becoming increasingly conscious of their wellbeing. Today we are taking a closer look at the supplements that are likely to be sought after by proactive consumers who are eager to optimize their health and enhance their overall quality of life in the coming years. 

Manufacturing Personalized Supplements 

The future of nutraceuticals lies in personalization. Consumers are recognizing that individualized nutrition is key to addressing their specific health needs and goals. In 2024, we can expect a rise in customized supplements tailored to an individual’s unique requirements. This may involve comprehensive health assessments, genetic testing, and advanced algorithms that analyze personal data to formulate personalized supplement regimens. These tailored solutions will empower consumers to optimize their nutritional intake and achieve optimal health outcomes. 

To have these products ready to go for customers, you can utilize Makers Nutrition’s all-in-one operation. You provide the custom formulas in anticipation of or with orders already coming in, and we will get to work on manufacturing your high-quality supplement. We can have your tailored products delivered within 4-6 months, freight fully insured. Learn more about our fulfillment here. 

Custom Cognitive Supplements 

As society becomes more demanding and fast-paced, mental well-being is receiving greater attention. Cognitive enhancement supplements, also known as nootropics, are likely to gain popularity among health-conscious individuals in the coming years. These products are designed to support cognitive function, memory, focus, and mental clarity. With advancements in neuroscience and an increased understanding of brain health, innovative formulas will be developed to help with brain function, combat stress, and promote overall mental wellbeing.

Private label and custom supplement manufacturing 

If you are running on a tighter deadline, then consider calling our private label formulas your own. We have non-GMO, vegan friendly brain health capsules that may support healthy stress levels. Our ashwagandha gummies may also help with anxiety and even though deliciously flavored, they are low in sugar! 

If you have the time to formulate yourself and wish to offer something brand new, then we can also manufacture your custom cognitive supplements in the shape of capsules, gummies, softgels, tablets, caplets, or powders. Many of our clients aspire to be a holistic brand that offers a natural approach to better mental health. We know that is where the competition is, so we encourage you to use a contract manufacturing team who knows what it is doing. Now in our tenth year of business, and with a team of a combined 50 years of experience, you can count on our expertise. We can make your custom product stand out on the shelves and online. While you are in charge of the marketing and branding of your supplements, we are the ones who can design an outstanding look for you. Makers Nutrition is staffed with talented artists who have seen what works and what doesn’t work. If you are keen to which ingredients work best but are a little lost on the display end of things, then chat with our team and we will make a more-than-presentable box, bottle, or bag that accurately and eye-catchingly shows off your product. 

Gut Health Custom Supplements 

The significance of gut health in overall wellness is increasingly being acknowledged. The gut microbiome plays an important role in digestion, immune function, and even mental health. Consequently, consumers are seeking supplements that promote a healthy gut environment. Probiotics and prebiotics are already popular, but in the future, we can expect a broader range of gut health boosters. These may include advanced probiotic strains, postbiotics, and products that target specific gut-related issues such as leaky gut syndrome or irritable bowel syndrome. 

Makers Nutrition offers a readily available probiotic capsule that supports the digestive system, is filled with antioxidants, and promotes immune wellness. The benefit of private labeling this capsule over others is the fact that ours is vegan friendly, non-GMO, and does not contain any artificial colors. With rising digestive health issues around the country, people are turning to natural approaches to improve their current state. While they should of course consult a licensed physician regarding the implementation of medication, there are many consumers still wanting to take a supportive supplement, and those who wish to get ahead of their gut health by taking private label products like yours. 

Plant-Based Supplement Manufacturing 

The rise of plant-based diets and sustainable living has had a profound impact on consumer preferences. In 2024 and beyond, health-conscious individuals will increasingly seek supplements derived from plant-based sources. Plant-based vitamins and supplements not only provide essential nutrients but also align with ethical and environmental values. Additionally, sustainability will be a key consideration, with consumers favoring supplements produced using eco-friendly practices and packaging.  Not to mention the fact that the global vegan supplements market size is projected to climb over $22 billion by 2030, with a 10.35% CAGR, your supplement and vitamin brand will surely find success by offering plant-based products. 

In today’s fast-paced world, stress has become a prevalent issue. As a result, health-conscious consumers are actively seeking ways to manage stress and improve their overall wellness. Adaptogens, natural substances that help the body adapt to stressors, are likely to see a surge in demand. Adaptogenic herbs like ashwagandha, rhodiola, and holy basil have gained popularity, and we can expect the development of new formulas and combinations targeting specific stress-related concerns such as anxiety and sleep disorders. 

Getting Older and Taking Supplements 

The global population is aging, leading to an increased focus on healthy aging and longevity. AS a result, health-conscious consumers will seek supplements that address age-related health concerns. These may include supplements targeting joint health, bone density, cognitive decline, cardiovascular health, and immune function. Ingredients such as collagen peptides, turmeric, omega-3 fatty acids, and antioxidants are likely to be prominent in these formulas, supporting healthy aging and maintaining vitality in older adults. 

As the health and wellness industry continues to expand, health-conscious consumers are becoming more proactive in optimizing their wellbeing. The demand for personalized, science-backed supplements is set to rise in the coming years. People will seek solutions that address cognitive function, gut health, stress management, sustainable sourcing, and age-related health concerns. By anticipating these emerging trends, your vitamin brand can meet the demands of health-conscious individuals, enabling them to achieve their wellness goals and lead healthier, more fulfilling lives.

The Choice is Yours 

To do that, you will need a supplement manufacturing partner that cuts costs without cutting corners. A team of experts who truly care about the health benefits they are helping you provide consumers. You need Makers Nutrition, the nutraceutical hero that swoops in when you’ve grown tired of your current manufacturer’s response rate and unnecessary delays. We don’t believe in waste, and what better time than now to stop wasting your time and money on services that could be so much better. 

With so many areas of health that consumers will continue to grow concerned about, it is important to think about the products you would like to offer, especially as the year dwindles to a close. There is much to consider, and we are just weeks away from the New Year. Call 1-844-625-3771 to let us get to work on your new idea so you can have products on the market by 2024!

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