The pet supplement market size was valued at nearly $597 million in 2019 and is expected to climb over $822 million by 2027. If you want something new to invite more business for your private label brand, then debuting a high-quality pet formula is the way to go. Throughout this article, we will help guide you through choosing which areas of health cats and dogs particularly need and how best your brand can go about serving that need.
Why do pets need supplements?
Like humans, some pets have areas of health that need more attention than others. If they refuse a certain type of food, then they might not be obtaining the nutrition they need to live their best lives. As cats and dogs age, they begin to lack the ability to absorb nutrients, which depletes essential micronutrients that help their bodies function optimally. Vitamins and supplements give pet owners the opportunity to administer the nutrients their animals may be missing through regular diet.
Which areas of health need addressing?
Cats and dogs can use help maintaining coat, digestive, immune, bone and joint health. Their owners need help being directed to the brand that they can rely on for safety and variety. Before we get to how you become the brand to trust, let’s discuss the ingredients you can include in your custom pet formula.
Popular cat supplement ingredients
Our current pet brand clients find their customers to enjoy the benefits that the following have to offer:
- Vitamin A: critical for cat’s night vision and healthy skin
- Vitamin C: important for optimal tissue growth and immune system wellness
- Vitamin E: helps to protect cells from oxidative damage
- Omage-6: plays a considerable role in cats’ neurological development, immune system function, skin and coat health, energy production, and joint mobility
Popular dog supplement ingredients
- ACV: apple cider vinegar isa big one. ACV acts as an antibacterial and antioxidant that can help prevent what causes urinary tract infections and itchy, flaky skin. It can also work to improve digestion by balancing pH levels in dogs’ bodies, relieve sore muscles in active or older dogs, and rid the skin of bacteria, hence the antibacterial agency housed.
- Vitamins A, C, D, and E: terrific for skin and eye health, and the support of growth and optimal digestion.
- Glucosamine: a crystalline compound found in connective tissue, glucosamine is great for canine joint support as it helps symptoms of arthritis.
Enzymes and probiotics for digestion
Digestive enzymes are proteins that help the body break down food and facilitate digestion. There are three main types of digestive enzymes to know about:
- Proteases: break down proteins that make up foods like meat and eggs
- Amylases: break down carbs in food that your target dogs eat. Compared to humans, dogs are not nearly as capable of breaking down carbs because their bodies produce only small amounts of amylase.
- Lipases: break down fat molecules
While they are created in the stomach, small intestine, and pancreas, digestive enzymes can be supplemented to help dogs especially during times when their digestive processes become exhausted or inefficient, like periods of stress or gastrointestinal diseases such as pancreatitis, gastroenteritis, liver, or inflammatory bowel disease. Your brand can have digestive enzymes manufactured from pancreatic, plant, or microbial sources such as bacteria or fungi. Remember that just like humans, dogs cannot survive without their own digestive enzymes, so if your customers know their dogs are in need, you can satisfy that need through high-quality dietary supplements.
Probiotics are healthy, living bacteria and yeasts, many of which are a part of cats’ and dogs’ microbiome. They can help promote healthy fatty acids, healthy GI flora, immune system wellness, and decrease attachment of harmful bacteria in the intestinal walls. Probiotics are popular for pets because they can make a difference in pets experiencing leaky gut syndrome, acute non-specific gastroenteritis, antibiotic or other medication-induced diarrhea, stress, allergies, obesity, neurodegenerative disorders, irritable bowel syndrome, and high cholesterol. Since GI microbial diversity diminishes with age, probiotics are especially beneficial for older cats and dogs.
Speaking of aging, choline is great for cats and dogs 5 and older. It is a component of multiple major phospholipids that are crucial for healthy cell membrane structure and function. Choline is used by the body to maintain water balance, control cell growth and gene expression, and to produce the major nerve transmitter acetylcholine. This nutrient is also used for high cholesterol, memory, and liver protection.
Gel capsules are easy for pet owners to administer to their animals and easy for pets to swallow. A quality fish oil supplement can offer cats and dogs benefits involving heart disease, inflammatory bowel, and autoimmune diseases as well as kidney diseases.
Skin and coat supporting supplements
Omega-3 fatty acids, vitamins, amino acids—these are all excellent ingredient options to include in a custom formula that can benefit the skin and coat health of both cats and dogs. With our expert assistance, you can manufacture, package, and deliver fish flavored, or even bacon flavored chewable tablets that are made right here in the U.S.A. Your soon-to-be returning customers will be relieved to see the difference in the decreased dandruff their animals experience, they’ll be thrilled that what their pets are consuming is safe, high-quality, and beneficial.
With all of that said, it is important to note that is not FDA compliant to list claims on vitamins and supplement labels for pets. It is always wise to consult a licensed veterinarian before your customers administer their pets any dietary supplement or vitamin, which you can display clearly on your creative product label. It is very important that you display dosages correctly on your product label because if your customers consistently give their pets a certain ingredient that is over the right amount, the effects can be dangerous.
What we can do for your private label pet line
Makers Nutrition is committed to creating vitamins and supplements for pets that provide the nutrients they need to thrive. We can help manufacture, design, package and deliver pristine pet supplements for joint health, digestive wellness, and more! Once you have homed in on the exact product you would like made, you’ll need a manufacturing serving provider that can do it all.
Manufacturing pristine pet products
We can be your pet vitamin manufacturer by facilitating the production of high-quality, natural enzyme supplements for cats and dogs in capsule and powder form so your customers can support their pets’ digestion. We can source the finest raw materials for high-quality, skin-supporting supplements. The limit does not really exist when working with a provider as experienced as Makers Nutrition. We know your brand is set up for success when offering a number of different products that reach different areas of health and wellness for not only humans, but pets as well. And the same goes for us. We know we cannot be strict with our offerings. We need not limit ourselves to a single service so we can be the turnkey company you need us to be. We will happily handle the manufacturing, graphic design, packaging, and delivery of your next best-selling dietary supplements for pets all under one roof. Especially if you have never created custom pet vitamins, you should be partnering with a company that does it all so you don’t have to.
Why we care
Makers is on a mission to serve not only as many people as possible, but as many pets as possible. No stranger to LeSEA Global Feed the Hungry, we have happily donated over $250,000 worth of cat and dog supplements. As well said by EVP of Makers Nutrition, “Many people don’t realize that where there are people in need, there are most likely pets in need. Helping those pets greatly helps their families.” By partnering with Makers Nutrition, your private label can help the people who truly want the best for their furry family members. Call our request a quote today!
- Messonnier, Shawn. “Healthier Pets.” Natural Awakenings, Sep. 2022, pp. 38-39.