Grow your private label with expert flavoring
Makers Nutrition has topped the charts as the #1 consultant for everything from customer service to supplement manufacturing methods and flavoring capabilities. Many of our clients have enjoyed great expansion with innovative whey protein flavors in particular, putting products on shelves that no one else has yet thought of. Want to grow your business with private label protein? Now is the time to do it with the nutraceutical industry’s top protein manufacturer in America.
The state of the protein market
The protein supplement market size was valued at over $20 billion in 2021 and is expected to climb over $30 billion by 2028. This segment is growing due to the increasing number of health-conscious consumers and fitness centers worldwide. The growing popularity of protein supplements among millennials, in combination with their interest in healthier, more balanced diets, will likely create additional demand for protein supplements over the forecast period. Prospects are looking bright for a company like yours.
COVID’s continued impact
Today, the pandemic is still viewed as a contributor to much of the success brands have found by offering dietary supplements for the immune system. People wanted to get ahead of their health, and knowing that protein is essential to immune health, as most cells in the body are actually made of protein, they truly committed to consuming high-quality whey protein supplements.
Why whey protein?
Why not whey protein is the real question.
Infection fighting with amino acids
Whey comprises all nine of the essential amino acids which can only be found in food. These amino acids are required by immune cells to function properly, and when the body does get enough amino acids, it takes them out of tissues like muscles to supply the immune system. This can cause muscle weakness and feeling run-down, further depleting the immune system, making someone more prone to colds and illness in general. From here, we have a better understanding of why whey protein is the key supplement that unlocks many doors for those looking for improved immune health, which is also required for the optimal functioning of most other areas of health.
It is vital that the body is supplied with high-quality protein, such as whey, to restore any lost stores and ensure ideal health, especially during an infection. The body will draw upon the protein stores to create new cells, proteins, and peptides for a healthy immune response. Considering flu season and those whose immune systems may become weakened for their individual reasons, it is to no surprise that consumers are very much invested in purchasing protein powder that will help keep their immune system ready to fight back.
Whey protein as a superfood
Since the body needs 20 different amino acids to remain healthy, and 9 of them are in whey, your protein product can be considered a superfood supplement. The other types of amino acids include:
- Branched-chain amino acids: stimulate the building of protein in muscles and may help reduce muscle breakdown. They are touted for their protective agency in brain function in people with advanced liver disease and those with movement disorders. They are most commonly used to improve athletic performance and reduce fatigue, making them a great option as a superfood sports nutrition preworkout or postworkout supplement.
- Sulfur amino acids: These amino acids are required for the production of glutathione, the body’s main intracellular antioxidant that protects cells from damage and infection.
Whey protein for physical fitness
According to Innova Market Insights, within the sports nutrition category, the use of immune health claims is increasing. The marker researcher says there has been a 50%+ average annual growth of sports powders tracked with an immune health claim. Elisa Glover, nutrition specialist at Volac International tells Food Ingredients First, “Immunity has always been a key concern; avoiding illness is crucial for maintaining training volumes, which drives performance gains. Therefore, people are looking for ways in which to stay healthy and attain their goals. These could be products that support immunity and ideally enhance adaptations at the same time.” Example: adequate carbohydrate and protein consumption is required to resynthesize glycogen and support muscle protein synthesis. “But they are also recommended to maintain immune health in athletes, as intense training can increase the risk of upper respiratory infection symptoms, added Glover.
Some of the sports nutrition consumers who take pre and postworkout supplements may not be aware of how their intense routines wear on their muscles and respiratory system. Through your website, product packaging and more, you can spread the importance of certain nutrients like protein, leading athletes to a brand they can trust—yours! Your private label protein powders can help gym goers and fitness fanatics tend to their athletic goals while helping to maintain overall wellness though promoted immune system function.
Now, if you want to exceed consumer expectations and beat other brands, you will need a competitive edge. This is where Makers Nutrition comes into play, making your supplements the ones that sell! With our advanced flavor systems, you can count on reeling in more customers. We offer mouth-watering white label protein formulas, some of which are even grass-fed, non-GMO protein powder. Our flavors include, but are not limited to:
- Chocolate peanut butter
- Chocolate mint
- Cinnamon ice cream
Benefits of white label protein
Should you choose to take the stock protein route, you will save time, money, and energy. How so? We have these protein powders ready to be packaged so all you need to do is send over your artwork for labels or share with our graphic design team that you wish to have us create a brand new label design for your brand. In addition, our low MOQs won’t break the bank, will keep your inventory full, and get your product to marker faster.
Benefits of private label protein
Makers Nutrition is primarily a custom dietary supplement manufacturing service provider. We take your well-polished formula that you created and carry it through the entire process to delivery. Here are the key benefits of private labeling your premium protein powder through us.
- Competitive MOQs
- Everything is on YOUR terms, meaning that we don’t do anything until you give us the green light
- We facilitate everything from manufacturing to fulfillment, so you waste no time on nonsense
- 24/7 customer service
- Virtually limitless flavor options and combinations
On that last note, consider when you wish to get your product on the shelves and online. Do you plan to hit the market with a refreshing blue raspberry protein mix for those tiring summertime workouts? Or are you looking to help athletes stay in the zone while jamming out to Christmas tunes? Why not offer original seasonal flavors like peppermint candy cane or chocolate marshmallow? The industry is rife with not only competition, but competition offering the same flavors. If you are a well-established private label business owner, then you might find great success in taking the road less traveled. Create a limited time offer protein powder flavor that motivates your customers, fills their spirits, and keeps them coming back for more!
Ready to get the ball rolling? Call us at 1-844-625-3771 or request a quote today.