The hype about superfoods is real, and here’s why. The global superfoods market size was valued at over $161 billion in 2021 and is anticipated to reach around $246 billion by 2030. That is a CAGR of 3.82% from 2022-2030. Pretty impressive among so many competing markets. We have everything you need to know about green superfoods and why Makers Nutrition is your choice supplement manufacturing service provider, especially for greens.
What are green superfoods?
Kristen McPhee, nutritionist, NOW, Illinois, explained to Vitamin Retailer that a supplement characterized as a “green food” typically is one that includes any plant-based ingredient that is rich in chlorophyll, which is the green pigment. A green food is often referred to as a green “superfood” when the plant-based ingredient is not only rich in chlorophyll but is also a source of other nutrients such as amino acids, vitamins and minerals. She continues, “In other words, a green superfood is nutrient-dense, providing a powerhouse o0f nutrition with comparatively few calories.” Kat Wiranowski, director of marketing, Colorado-based Organic India USA, contributes, “We think of superfoods as ingredients that can be added to the diet and are rich in a variety of micronutrients that make them especially beneficial for health and well-being.
Who is buying superfood supplements?
If an individual consumes a well-balanced diet rich in vitamins and minerals, full of fruits and vegetables, then it is likely that they do not need a green superfood supplement. However, for those on the go who are not obtaining their daily recommended dosages of fruits and veggies, then a superfood powder, gummy, or other format of supplementation may be beneficial. If someone simply does not enjoy green leafy vegetables, then they can turn to a private label brand like yours to get an abundance of nutrients needed for optimal wellness.
Examples of green superfood ingredients
If you are figuring out a custom formula, here are some ingredients that successful private label health brands often include in their green superfood supplements.
- Leafy greens: spinach, kale, collards
- Grasses: Wheatgrass, barley grass, oat grass, alfalfa grass
- Fruits high in antioxidants: blueberries, goji and acai berries, raspberries
- Probiotics: Lactobacillus rhamnosus, L. acidophilus, Bifidobacterium lactis
- Plant-based digestive enzymes: cellulase, amylase, lipase, papain, protease
- Herbs: holy basil, astragalus, milk thistle, echinacea
- Mushrooms: shiitake mushroom extract, maitake mushroom extract
Green superfood formats
Among the many innovative dietary supplements our clients have us handle, greens are at the top of the list in the form of powders and gummies. And many of the ingredients above have been included in these products, creating a powerhouse medley of antioxidant-rich, digestive-aiding, fibrous nutrients. It truly depends on the brand’s vision and intent with the product, but we cater to our client’s unique blends of ingredients that make for a high-quality, beneficial green superfood.
The flavor factor
Whichever format you choose and be it one of our formulas or a custom formula of your own, you can count on us to deliver delicious product. There is nothing worse than opening up a container of superfood, any supplement for that matter, and being left disappointed. That is why Makers Nutrition sends you flavor profiles and samples, making sure our batch has matched exactly what you had in mind. If not, we do another run until we get it just right. And sometimes, the flavor is not what you expected, but BETTER!
We have advanced our flavor systems to surpass your previous supplier’s product. Be it a powder, gummy, or any other supplement format, we have a whole system to narrow down the precise flavor you would like to stock shelves with. Say goodbye to bitter tastes of poorly manufactured product and say hello to next-level capabilities.
Step 1: To manufacture the exact flavor you are looking to achieve, we must first perform extensive research and development. It is most helpful to send us a sample of the product or flavor you hope to have us match. We will source the proper flavoring ingredients and work on the flavor profile until we believe we have it matched.
Step 2: Our team then analyzes the raw material ingredients in your formula and sources the flavoring ingredients that work best with your formula and are most likely to achieve a flavor match.
Step 3: Ingredients may include select enhancers and balancers from a comprehensive catalog of botanical extracts, essential oils, natural plant juices, and aromatic compounds. We have many options and a wealth of experience to help us provide the exact flavor you seek.
Step 4: Once our flavoring scientists have achieved what they believe to be a great match for the sample you send or have described, we will share it with a diverse team for reactions.
Step 5: When the team agrees we have succeeded, we will send you samples to try for flavor, consistency, and quality. If you are not completely satisfied, we will tweak the formula based on your feedback and continue to send samples until you are satisfied.
If you are a startup
Should you take advantage of our white label to private label program, you can easily label our formulas with your brand name. We have two green superfoods to choose from.
- Each scoop contains a full serving of fruits and vegetables
- Includes an energy blend, detox blend, enzyme blend, and more!
- Non-GMO, no fillers or animal testing, no artificial colors, preservatives, or ingredients
- Flavorful, nutritious greens
- Contains organic cassia bark powder
- Vitamin E and potassium rich
Custom powder manufacturing benefits
Typical supplement manufacturers may have limitations in terms of their capabilities. We, on the other hand, offer you freedom with ingredients, formats, and style. You can submit a quote with your exact recipe for a green superfood and we will be in touch shortly with pricing and an explanation of the whole process. We will take you through the stages of manufacturing, designing, printing, packaging, and fulfilling premium powder.
You could go to another supplement company and have them label your product with no problems… until the FDA notices. We have an expert QA/QC department that checks each and every supplement or vitamin that we handle. We warn you when a claim you would like to list may cause complications down the road. We will advise against a claim and suggest different phrasing to fit within FDA confines. It’s a good thing no matter what, because you never want to mislead consumers or run into legal trouble. That said, there is plenty you are allowed to safely include on your label, which can be designed by one of our talented graphic artists.
Some of those claims may include:
- Contains a powerful blend of vitamins, minerals, and adaptogenic herbs that support a healthy immune system
- Promotes digestive balance
- Sustainable way to manage energy levels
There are plenty of ways to market your product and show consumers what they could gain by choosing your brand. The dietary supplement industry is among the most competitive, so you need a strategy to get ahead and stay ahead of the curve. With our knowledge, experience, and commitment to your success, you can rely on Makers Nutrition to serve your business today, tomorrow, and for years to come. Call us at 1-844-625-3771 to get started
- Scofield, Lisa. “Selling Green Superfoods.” Vitamin Retailer, Feb. 2023, pp. 24-50.