When it comes to dietary supplements, we know that consumers are particular about flavor...because taste matters! In the past, most powder supplements were chalky and unappetizing. Today, things are quite different. Distributors simply will not stock unsavory products, and for good reason. With their new expectations, consumers just would not buy them.
At Makers Nutrition, we see product flavoring as an opportunity to propel your business forward. We believe a lasting experience is formed the moment a customer tastes flavor. If that flavor is great, then the experience will be too. These customers are more likely to become repeat customers, which will only benefit your brand, and let’s not forget the power word-of-mouth holds on the industry. That’s why we established a team of flavor experts to help develop better-tasting supplements. Now, we have the best of the best.
We perform research and development on your company’s behalf. First, we’ll analyze the raw ingredients in your formula and establish a flavor profile. We’ll identify similar products in the marketplace, review their ingredients, and taste them too. Our flavor experts evaluate how well your competition has blended flavor and use those conclusions to recommend either “flavor matching” or “crafting a new flavor” for your supplement.
The Next Step
After honing in on a target flavor, we select enhancers and balancers from a comprehensive catalog of botanical extracts, natural plant juices, aromatic compounds, and essential oils. Flavoring and sweeteners can be natural, artificial, or a combo. These selections are based in your product goals and how they fit in the marketplace.
Our team will lastly taste test a prototype from the lab and tweak the formula until they are satisfied with the flavor. This taste testing happens during the manufacturing Q & A to minimize delays, and if you know anything about Makers Nutrition, you’ll know just how important efficiency is to us, from 24/7 customer service to quick turnaround times.
Client feedback is major. We want to know if our clients are satisfied with the outcome of their products, and how well those products played out with customers. We have endless stories of how flavor changed gears for businesses. Sometimes, flavor is a make or break detail and we are here to ensure your product makes it!