Increasing stamina on the market are powder supplements. According to a 2018 Grand View Research report, they are expected to experience a 10.8% CAGR (2016-2024). To stay ahead of a highly successful market requires exceptional product development and formulation. Since the bar is set so high, powder supplements must not only meet consumer expectations, but exceed them.
One Step Ahead
Natural Products Insider provided telling trends to be aware of while attempting to master the powder supplement market. As the premier one-stop shop for countless brands, Makers Nutrition knows that innovation takes the lead. Companies that are transforming everything from flavor to packaging design know the value of consumer and category trends. We know that the secret to manufacturing an outstanding powder supplement is two-part: your product must taste delicious and have nutritionally superior supplement facts. Whether you want to manufacture a bodybuilding, weight loss or meal replacement powder, you’ll want Makers Nutrition’s flavor experts on your side. In addition to manufacturing the finest in custom powders, we stock many flavor-filled, high-quality powder supplements. Our flavor experts understand how your powder formula’s ingredients affect taste and can recommend a blend of enhancements that will improve the overall flavor of your product.
Time and time again, quality is named of the most important factors in superior supplement manufacturing. Powder supplements especially require great taste, texture, and solubility. If that quality isn’t present, consumers simply won’t repurchase your product… even if it’s the most innovative powder on the shelf. Bear this in mind when considering your choice supplement manufacturer.
Maybe you’re just putting a toe in the water and don’t want to jump in just yet. Perhaps this is a test run to see if the powder supplement business is for you. A contract manufacturer may be your best resource--especially when you are growing in such a competitive category. We can help target trends and upgrade time to market effectively and efficiently. Makers is the way to go.
As we learned, new flavors and packaging are on the horizon. Put yourselves in the shoes of a consumer. What taste entices you when it comes to powders? Ponder this question, give us a call for some recommendations, and present your formula for creation. Next stop: success!