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A Thriving Protein Market for Supplement Manufacturers and Consumers Alike

Industry by Rosemary Tambini on September 9, 2019

A Thriving Protein Market for Supplement Manufacturers and Consumers Alike

In 2018, the global protein market was valued at $14 billion and is projected to continually climb through 2025. A growing population of a health-conscious consumer base is driving the industry, especially millennials. Innovative products in different formats are dominating, and protein powder is benefitting greatly, and so are consumers.

Give People What They Want

So, you have a few protein powder products on the market. Not only do your customers want clean and healthy ingredients. They value flavor and consistency, two factors that can either reel them in business or push it away. If your supplement manufacturer provides only subpar services, chances are your business will suffer. If your product is chocolate-flavored, it should taste like chocolate! Simple as that.

Unfortunately, not all dietary supplement manufacturing service providers see it that way. You are in luck, though…

Makers Nutrition’s cutting-edge manufacturing equipment housed in a GMP-registered facility creates only high-quality product to make your private label supplements soar.

Who's Buying?

Some people have recently made a lifestyle change, decided to get in shape, eat healthier, and ultimately feel better. Going up and down the protein aisle can be overwhelming due to the countless options. Keep in mind, if your product is as good as the label says it is, those shoppers will soon be returning customers who tell other protein consumers, who tell more protein consumers… and word does get around. And it doesn’t hurt to have those returning customers share on social media about their fortunate findings.

Some fitness fanatics and bodybuilders rely heavily on protein powder products. Some protein manufacturers have difficulty appealing to the entire protein landscape… but not Makers. We carry a wide array of appetizing stock protein mixes—from cinnamon ice cream to orange popsicle, our next-to-nothing flavoring systems do not disappoint. With 22 grams of protein and only 122 calories per serving, made with premium whey, your gym-enthusiasts will be asking for more in no time!

For the even more health-conscious consumers, we offer a 98-calorie, 20-gram per serving grass-fed protein formula. Diversity is key to catching your customers’ attention. No one customer is the same, each has their own individual preferences when it comes to fitness and dietary supplements, the flavors of protein that suit them best.

Why make your customers choose just one? Why create one product when you can create several at once with a service provider that offers high volume discount pricing? Click here to request a quote or call us at 1-844-625-3771.

Let’s get to work!

Sources

  • Kalafat, Justin. “Opportunities and Differentiation in the Protein Marketplace: An Overview.” Vitamin Retailer July/August 2019 Published: 44-45. Print

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