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Why Your Customers Need Dietary Supplements

Industry by Rosemary Tambini on May 27, 2020

Why Your Customers Need Dietary Supplements

It’s 2020 and we are living in the most stimulating, fast-paced, meme-ified America. Though many of your customers have access to almost everything, nearly all of them either have, or are at risk of developing, a deficiency in one nutrient or another.

Here’s a breakdown to put our nutrient-deficient country into perspective:

  • Almost one-third (31%) of the U.S. population is at risk for at least one vitamin deficiency or anemia
  • 98% of teens and 95% of adults have an insufficient vitamin D intake
  • 90% of teens and 61% of adults do not consume enough magnesium
  • 32% of Americans do not consume enough vitamin B6

Nourish Their Need

Be it prolonged unhealthy habits, medication taken on a regular basis, or age-related conditions, your customer base has a variety of nutrient needs. See below for in-detail reasons why!

Unhealthy Habits

Junk food on the daily, smoking, and excessive drinking can lead to deficiencies in vitamins A and E, along with other required vitamins and minerals that equate to an optimal diet. Private label supplementation could be exactly what those who participate in not-so-healthy habits need to help boost their levels. And hey, perhaps your private label could serve as the encouragement these customers need to improve their lifestyle.

Exercise... Yes, Exercise

When athletes are consistently active, they are building muscle and improving their health, sure. But they are also depleting their bodies of some much-needed fuel. For example, a bodybuilder could use your private label pre-workout for a dose of caffeine and other energy-enhancing ingredients our stock formula has to offer. This will help keep your gym-enthusiast customers pushing and achieving. Next, they can make your private label post-workout part of their routine to recover and return to their goals. Protein powder is one of the hottest commodities on the market, and our 22 g per serving protein matrix formulas are hard to compete with. You can choose from Makers Nutrition’s high-end flavoring systems that produce flavors such as Cookies ‘N Cream, Orange Popsicle, and Dutch Chocolate. We even have non-GMO options!

Dietary Limits

More and more people are turning to plant-based diets, restricting their intake of various vitamins and minerals. Protein and iron supplements are highly beneficial for your vegetarian and vegan consumers.


Pregnant women, a niche group whose main concern is the wellbeing of their growing baby. Add folic acid-containing prenatal supplements to your selection and promote their baby’s healthy development.

Nutritional Absorption Decline

As we age, the production rate of digestive enzymes slows, and so does our ability to break down and absorb nutrients naturally. Many people begin taking medications as well, depending on their health conditions. Calcium is a common deficiency among older people, though an essential mineral for preserving strong bones, muscle contraction and expansion of blood vessels, the secretion of enzymes and hormones, and nerve impulse transmission throughout the body. Sounds essential enough, right?

Feeding Deficiencies

Some people try to be as healthy as humanly possible—eating all the right foods and exercising daily—but still can’t get their levels right. Genetics or inherent inabilities to absorb certain vitamins or minerals signal the need for your private label supplements. There are nutrients like iron that our bodies do not produce naturally, so whichever way you cut it, there is a need for your high-quality products.

Know Your Private Label Power

Before you jump from a graphic designer for mediocre labels, to subpar supplement manufacturing, and a fulfillment center that doesn’t follow through, choose a provider you can count on. Choose #YourSupplementSolution. And as always, advise your customers to consult a licensed physician before taking any dietary supplement.


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