As restrictions ease around America, people are breathing a sigh of relief. With that sigh comes a little more relaxation than we have all had since pre-COVID. Today, consumers are boosting their efforts to escape the stress and improve their sleep quality. We are here to share exactly why the next product we manufacture for you should be a sleep supplement.
Why Sleep Matters
While we sleep, our bodies go through processes. The liver goes through a cleaning process between 11 pm and 1 am. And if you are awake during that time frame, your liver may not cleanse properly. If you do not sleep at the right times, the right hormones will not be produced. These are just two examples, but impaired sleep can harm the body in a multitude of ways…
In terms of stress, the body releases cytokines when sleep cycles are regulated. These cytokines promote sleep and can get rid of the effects of stress. When sleep is impaired, however, cytokine release is hindered, negatively affecting immune response, which creates a domino effect that can disrupt an entire health system.
The COVID Impact
Speaking of immune response, COVID-19 had a major impact on your customers, and I am sure you felt it too. From work-at-home situations, remote learning, and doing everything possible to protect loved ones during probably the most stressful time of our collective lives, there was a lot to handle. Eating habits, hygiene, and exercise routines were all out of whack, and so were sleep patterns.
A constant state of stress at home made it extremely difficult for the mind and body to relax enough to gain all the benefits form quality sleep.
Sleep Supplement Sales
According to Alicia Richman, director of brand strategy and innovation for Gaia Herbs, in 2019, sleep promotion was the fastest-growing category in supplements with sales increasing 17.4% year over year. This rise in sleep supplement interest only continued through the pandemic and today, sales of sleep supplements are expected to increase 15.8% in 2021.
Sleep Aid Supplement Manufacturer
Makers Nutrition has manufactured sleep aid supplements for startups and seasoned companies looking to offer consumers a product that actually helps improve their sleep quality. While we stock a private label sleep capsule, our team welcomes your custom sleep formula. Our supplement manufacturing capabilities outpace competition. We are FDA-registered and GMP-compliant, which means your products are always manufactured in safe conditions with the highest quality ingredients. Call us today or request a FREE quote here.
Supplements Consumers Need
Since people’s issues with sleep are so individual, there is no one solve-all sleep supplement. If your customers need help falling asleep, they may want to take a supplement for relaxation, perhaps one including magnesium or melatonin. If they need help staying asleep, valerian root and passionflower might be the solution. And your brand could be the private label consumers turn to for the aid they so desperately seek, because we all know there is nothing like a good night’s sleep.
- Schofield, Lisa. “Welcome to the Land of Nod.” Vitamin Retailer, June 2021, pp. 33-35.