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Mid-Year Market Review: Opportunities for Your Private Label Nutraceutical Brand

Industry by Rosemary Tambini on July 6, 2022

Mid-Year Market Review: Opportunities for Your Private Label Nutraceutical Brand

The global nutraceuticals market was valued at over $224 billion in 2021 and is anticipated to reach beyond $365 billion by 2026. Much of this growth is due to the world entering a new phase of health consciousness. After the big waves of COVID-19, consumers turned their attention to what more they could do to support their health and that of their family members. Below we lay out which areas of the market your private label health brand could benefit from most and why Makers Nutrition is your choice supplement service provider.

Aging Gracefully

‘Anti-aging’ just doesn’t have the same ring to it. Why? Because people are finally embracing their age and viewing the aging process more as a privilege than a dreaded inevitable fact. Today, older people, especially women, are seeking nutraceuticals that support their beauty from the inside out. While we can’t stop the aging process, there sure are supplements to be made that can slow the process down and promote a healthier glow. These supplements can be manufactured into softgels, capsules, powder, tablets, and gummies with the help of Makers Nutrition, your premier supplement manufacturing partner. But more on us later—here are some ingredients to consider when formulating your custom skin care supplement!

  • Curcumin: The main active compound in turmeric, curcumin stores powerful antioxidant agency which helps delay cellular deterioration and promote longevity. Animal studies suggest that curcumin may significantly increase life span and delay age-related disease, while helping to relieve age-related symptoms ranging far beyond skin, aiding your customers in feeling great.
  • Collagen: The age-old supplement claimed to boost skin health, and for good reason, collagen may improve skin elasticity, limit wrinkle appearance, and maintain healthy skin hydration.
  • Vitamin C: Protecting the skin from oxidative damage, Vitamin C can improve skin’s hydration, stimulate collagen production, and protect against premature aging due to too much sun exposure.

The Makers Way Toward Skin Care Supplement Success

With summer upon us, now is the time to let your customers know that a high-quality skin care -product is on its way to a store near them. Easier, they could just click ‘ORDER’ if you sell online. In any case, our team is well-equipped to manufacture your custom or stock formulas. If you are interested in offering collagen, know that Makers Nutrition works with the most popular, and little-known, forms of the protein. Chicken collagen is great, but have you thought about manufacturing marine collagen? This can suit vegetarian consumers though powders, capsules, tablets, and gummies—just as chicken collagen is offered. Animal-derived or not, with Makers Nutrition, there is no compromise in quality.

Sports Nutrition Popularity

Next, we have pre-workouts and post-workout products that give gym goers and fitness-from-homers are loving. The $35 billion global sports nutrition market is absorbed by people who want that boost of energy, muscle recovery, and hydrating feeling to keep going in their fitness efforts.

  • Pre-workout formulas typically comprise branched-chain amino acids (BCAAs) for muscle gain, protein for performance, and creatine for energy.
  • Post-workout formulas usually include electrolytes like magnesium and potassium which refill the body with the power it needs to keep going, and once again BCAAs, but this time to reduce exercise fatigue.

Sports Nutrition Supplement Manufacturing

We have witnessed astounding growth and success of many customers after launching both stock sports nutrition supplements and white label sports products. If you are just starting out, then white label would be the most cost-efficient way to go. Spend less by ordering our Pre-Workout Raspberry Lemonade powder which offers BCAAs for muscle growth and a plant-based endurance blend. Watermelon and Blue Ice are other great-tasting flavors your customers will enjoy prior to their workout. If instead you decide to go custom, then you can submit your formula here with any additional notes you may wish to add before we call you with information.

Digestive Health

We are halfway through 2022 and the gut microbiome has never been more in style. Did you know that the lining of your gut is covered with microscopic organisms, mostly bacteria, which cerate a micro-ecosystem? That’s the microbiome! It’s where we find our inner balance that promotes balance throughout the rest of the body. Two major factors that affect gut health are probiotics and prebiotics.

  • Probiotics are what you hear about in yogurt ads. They are the combination of live bacteria and/or yeasts that naturally live in your body. While bacteria often gets a bad rap, probiotics are made up of the good kind. Lactobacillus and Bifidobacterium are the two forms of bacteria most commonly manufactured into probiotic supplements, which sell well for their digestive health benefits.
  • Prebiotics are complex carbs that feed the microorganisms in the gut. They help beneficial bacteria keep healthy and stimulate the growth of that bacteria. These can be naturally found in fruits, vegetables, whole grains, bananas, and artichokes.

However, some of your soon-to-be customers may have digestive system conditions such as IBS and ulcerative colitis, which prevent them from being able to one, eat the healthy foods they enjoy, and two, absorb the nutrients they need for their body to function properly. The probiotics and prebiotics missed ordinarily can be provided through supplementation.


Research does show that probiotics and prebiotics can help those with digestive system disorders, but in order to comply with regulations put forth by the Food and Drug Administration, supplement companies must list their claims in such a way that merely suggests their products’ benefits. You may conduct clinical research that permits you to state, “clinically proven ingredients,” but you cannot claim that your product treats or cures any disease. These are the tips that a supplement service provider like us will give, but you won’t receive from other supplement manufacturers who deceivingly tout their credibility.

Immune System Supplements

Without digestive health, there is no immune health. Good bacteria (probiotics) supports the immune system, which helps the body overall. Ideally, the gut and immune system work in harmony for optimal wellness and should be tended to just the same. In terms of market growth, the pandemic certainly increased consumer demand of immune system supporting supplements. That includes Vitamin C, zinc, and elderberry. We experienced a surge in purchase orders from clients wanting to offer elderberry gummies in particular, which raises the next subject—gummy vitamins and supplements.

The Multivitamin Gummy Market

The gummy vitamins market is projected to reach $9.3 billion by 2026. That’s almost double what it was worth in 2018. Many of these products are multivitamin gummies which benefit immune health and people of all ages. These gummies contain everything from Vitamin A to zinc, replenishing the nutrients missed in younger children’s diets and those of elderly folks. Healthy individuals became interested in getting ahead of their health when COVID hit, so they took the tastiest route of gummy multivitamins that offered the whole alphabet of vitamins and minerals, mostly to help improve their immune system response. Though people are not as panicked about ordering these supplements for the same reason they had in mind in 2020, people are still buying these products for the range of benefits they offer.

Weight Management

An APA Stress in America survey conducted early last year found that 42% of American adults reported undesired weight gain since the start of the pandemic, with an average gain of 20 pounds. Through the struggle, sleep habits were altered, activity levels slowed, and diets worsened, resulting in unwanted weight gain. Today, we are seeing a spike in orders for healthy weight management supplements. We aren’t talking weight loss products, but those that will support habits already in place to achieve a healthier weight goal and shed fat. Clients have found great success in offering sports nutrition products for this objective, as well as carnitine, CLA, and glucomannan. Have some ingredients in mind? Shoot them our way in a custom formula and one of our product specialists will get back to you within 48 hours to get the ball rolling.

Your Premier Supplement Manufacturing Partner

Makers Nutrition is on track for success by helping your vitamin brand succeed. The nutraceutical industry is booming, and we expect the above sectors of the market to push the industry forward with innovation from companies like yours. Your current supplement manufacturer could be doing better. If you are fed up with the phones not being answered at their office, then shift gears and switch providers. Your potential as a private label business owner is unlimited when partnered with a team of experts as dedicated to your success as we are.


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