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How to Dominate as a Dietary Supplement Brand and How Makers Nutrition Can Help

Industry by Rosemary Tambini on August 9, 2023

How to Dominate as a Dietary Supplement Brand and How Makers Nutrition Can Help

1994 marks the year that the Dietary Supplement Health and Education Act made it possible for dietary supplements to be sold in stores. A few years later, the internet rose up and overnight, hundreds of new dietary supplement companies blossomed online.

To put into perspective the success rate of these companies, today, there are around 1,440 vitamin and supplement companies in the United States, a 4% increase from 2022. Many fail because they are not partnered with a supplement manufacturer that is unqualified, unprepared, and underserving. Don’t be one of those companies. Instead, turn your business dreams into a reality by signing on with Makers Nutrition, the provider that handles all of your manufacturing, design, packaging, and fulfillment needs under one FDA-registered, GMP-compliant roof. 

Here are our top five tips to avoid mistakes and secure success for your brand.

1. Never underestimate the FDA

There’s a huge misconception that vitamins and supplements are not regulated by the FDA. While your products may have the disclaimer of “These statements have not been evaluated by the Food ad Drug Administration…”, the FDA does have a regulatory set of rules called cGMP (current Good Manufacturing Practices). GMP requirements were founded to be flexible,allowing each manufacturer to decide individually how to best instate the necessary controls of safely using scientifically sound design, processing methods, and testing procedures.  The FDA regularly inspects pharmaceutical manufacturing facilities around the world, including facilities that manufacture active ingredients and the finished product. 

What does this have to do with your brand?

While the FDA enforces the manufacturing side of supplements, the agency also enforces the marketers and distributors of dietary supplements. So, it is a wise idea to remain cognizant of all regulations and requirements to ensure your products don’t get taken off the shelves for negligent reasons. If your current vitamin manufacturer does not have a compliance check, then your business is likely in the wrong hands.

2. Don't blow off business insurance

Insurance sure is confusing with all of its errors, omissions, inventory, directors, officers, etc.  However, product liability insurance covers your company and its assets if your dietary supplements harm a consumer. Without this protection, it’d be pretty difficult to cover medical expenses if your brand gets sued. Again though, it goes back to the manufacturer with which you are working. They should be telling you if an ingredient is at a dangerously high dose. Their testing methods should indicate whether a contaminant has infiltrated your original formula, posing a threat to consumers. If not, then be advised. 

3. Pay attention to product formulations

Be smart about which dietary supplement service provider you choose.  When getting your product manufactured, you might unknowingly be in business with a provider that uses subparequipment to process subpar ingredients. Don’t just take their word for it that their stock formulas are excellent. Make sure the manufacturer’s ingredients are lab-tested and safe. If they don’t have credibility, then neither will your brand. If you have a custom formula being made, get those ingredients scientifically tested if the manufacturer does not offer such a service. Some vitamin manufacturing companies do guarantee their ingredients are reputable and safe, like Makers Nutrition, whose products are tested at several key points along the way in each production run, from raw material testing upon receipt through finished product testing. If your current manufacturer only offers custom formulations, then you may be sold short on your own opportunity. Unlike other vitamin manufacturers, we offer a wide range of dietary supplement formulas to private label with your brand name. These formulas are available at lower minimum order quantities, or MOQs, and can be completed in as few as four weeks. For example, you can order 1,000 multivitamin collagen gummies at a competitive price. These are no run-of-the-mill gummies either. They are deliciously and naturally raspberry pomegranate-flavored, star-shaped, red gummies that are non-GMO, gluten free, and gelatin free. The same goes for many of our allergen-friendly, new and improved stock products which can attract many more health-conscious consumers than ordinary supplements containing artificial aspects. 

4. Know your numbers

Any credible dietary supplement service provider should know that under the label lives a technology business that is grounded in numbers. Not completely understanding those numbers is a quick and easy way to spend too much too fast. With the rising cost of online traffic, it’s simple to spend as much money as you can afford. That’s the name of the game IF you have a self-liquidating offer funnel. But in order to get to that point, you must know what your funnel economics need to be and have a concrete plan. 

5. Believing is achieving

People do NOT purchase dietary supplements the way they purchase other products online. Two crucial key factors to your success in sales are belief and trust. You need to have grit for what you are selling and the impact your brand can have on customers’ wellbeing. If you don’t believe your collagen protein is the product that will truly help people maintain strong joints and repair body tissue, then why should your customers? While numbers matter greatly, you must choose a supplement partner that sees your potential. Something as simple as that can take your brand to the next level.

More than certifiably qualified

While manufaturing certifications matter, it’s important how your supplement manufacturing partner utilizes those certifications to produce exactly what you order. Some manufacturers become registered with the FDA and think they can now tell you they can do it all. However, they miss the mark because they cannot provide you ALL the services you need done in one place. Makers Nutrition is the provider that can in fact do it all. We don’t only manufacture, but we also design labels, offer practical packaging options, warehouse in our state-of-the-art GMP facility, and set up transportation at reduced costs for all clients. 

Why Makers Nutrition is better

When business owners, or soon-to-be business owners call 1-844-625-3771, our specialists are eager to speak. They want to learn about your goals, intentions, and how much further you wish to see your business grow. Makers Nutrition has all the knowledge, tools, and resources to put your brand on track for steady growth and success. We want to empower you in believing growth and success are possible. We are the team that gets the job done accurately and efficiently. We are the team that has everything ready to go before you even call. There are no gotcha moments, no surprise fees, or gimmicks. We are a no-nonsense company because we have all been on the other side of the table and we know just how frustrating deception is. Don’t fall victim to manufacturing companies that string you along just to let you down in the end. Nothing comes out of our facility unless it is top-notch quality, matches your specifications, and passes all of our tests. 

We support you

Building an empire of a brand takes time, patience, and money. The dietary supplement industry is not going anywhere, so don’t rush and compromise one step of the process for a pitfall you may never climb out of. Remember, you are making a difference in the world by serving a need, and the vitamin manufacturer you choose should serve you just as well. Never lose sight of what your brand is doing for not only your bank account, but for the health and wellness of others. Your brand has purpose, and we’ll never let you forget it.

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