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Mid-Spring Supplements: Which Sell Well This Time of Year?

Industry by Rosemary Tambini on April 17, 2023

Mid-Spring Supplements: Which Sell Well This Time of Year?

We are well into spring season here in New York. Depending on your customers’ geographical locations and their individual resilience, they may need some allergy relief supporting, energy-boosting, immune system benefitting, high-quality supplements. And who better than your very own Makers Nutrition to help manufacture, package, and deliver your private label products when the global allergy treatment market was valued at over $21 billion in 2022, with expansion on the horizon.

Time to fly… off the shelves

While dietary supplements and vitamins are not intended to treat, cure, or prevent diseases, we know that they can certainly help people in their efforts to either get ahead or improve their wellbeing. While the allergy relief supplement market is thriving, and you are partnered with Makers Nutrition as your supplement manufacturer and so much more, your business can thrive as well.

Immune System Supporting Supplements and Vitamins

Though the sun may be shining, it can still be mighty cold in the shade. This is why we tend to continue getting sick through the spring. Cold temperatures cause blood vessels to constrict. When this happens, the respiratory tract gets fewer white blood cells that it needs to ward off respiratory infections such as influenza and bacterial pneumonia. On the plus side, with more sunshine on its way, there is a natural mood booster, offering up some of the Vitamin D we lack in the darker days.

Private label vitamin manufacturing

So, your private label can do two things with this information. You can emphasize the importance of immune support year-round, so consumers know that although they might hibernate during the winter, the immune system does not. It runs 365 days, and sometimes needs assistance keeping the mind and body healthy. Secondly, you can offer private label Vitamin D supplements, which come in the form of capsules, tablets, powders, gummies, softgels, and more, and we can manufacture, package, and deliver them with an emphasis on springtime use. It all depends on your angle and how you want to go about advertising your vitamins.

But why Vitamin D?

Studies show that Vitamin D can help with respiratory infections and may reduce the severity of them, especially if your customers have a deficiency. One of the main functions of Vitamin D is to help activate T cells, aka “killer cells” throughout the body. T cells can detect and destroy foreign pathogens, such as viruses. This makes Vitamin D critical for maintaining a happy, functioning immune system that is capable of fighting foreign invaders.

Consumers need Vitamin D

Considering that nearly 1 billion people worldwide have low levels of the nutrient or are deficient makes Vitamin D the perfect supplement to put on the shelves or online. And with the seasonal changes among us, now is a great time to establish your brand as one consumers can rely on!

Softgel supplementation

Should you choose to create Vitamin D softgels, check out our sister company,! Here, you can find a number of Vitamin D products that support immune health. These softgels can be manufactured with Vitamin D exclusively, or in combination with other health-benefitting ingredients like coconut oil and olive oil.

Softgel vitamin market value

The market value for softgels is anticipated to climb over $1.8 billion by 2032. Growth continues due to industry innovations when supplement manufacturers and private label brands come together to offer something new to consumers looking for better health. More people are growing interested in softgels because they are among the most convenient of delivery formats.

White label immune supplements

Makers Nutrition offers very popular formulas you can easily label as your own. These immune products are available in the form of capsules, gummies, and powders. These formulas include immune-supporting ingredients like Vitamin D, elderberry, Vitamin C, and echinacea. This method of manufacturing works best for startups at the very beginning of their vitamin business journeys. With low MOQs, competitive pricing, and next-to-nothing flavor systems, Makers Nutrition is the vitamin manufacturing partner that will follow through, giving you an unbeatable opportunity to succeed and your customers an unmatched level of quality assurance.

But what other types of supplements could your private level offer during the spring? Let’s discuss.

Gut and Digestive Health

Gut health often comes up in conversation about general health because 70% of the body’s immune cells lay along the digestive tract. Therefore, it is best to eat foods that are beneficial to the gut and take supplements when necessary that will promote digestive wellbeing. Your health brand could offer those who struggle with gastrointestinal issues better gut health through prebiotics and probiotics, which are growing ever popular on the market and around the world.


The global market for prebiotics hit $3.2 billion in 2016 and is expected to reach approximately $6 billion in 2022. Your private label health brand could reap the benefits of this growth by allowing us to manufacture safe supplements with gut friendly ingredients that make for excellent prebiotic products like chicory root, Jerusalem artichoke, and flaxseed.


The worldwide probiotics market was valued at USD 54.77 billion in 2020 and is expected to grow at a CAGR of 7.2% from 2021 to 2028. Considering that many people wish to prevent gastro complications and do what they can to reduce intestinal inflammation, consider manufacturing probiotic capsules or submit a quote for the gut health formula you have already perfected. Should you take the white label route, then your customers may benefit greatly from the groups of healthy bacteria in our probiotic formula—groups including Lactobacillus acidophilus, Lactobacillus rhamnosus, and Bifidobacterium bifidum.

Weight Loss and Sports Nutrition

I’m not talking your typical “lose weight fast” products. As time goes on, consumers are turning more and more to safe, effective methods that do not involve deprivation or extreme levels of exertion the body cannot handle. Help your customers find their balance by suggesting when to take an energizing preworkout powder and how often to exercise while using it. Go another step by introducing these customers to a powerful postworkout powder that assists in muscle recovery and electrolyte replenishment. Once the snow has melted and the season changes, the heart also needs to be up to par with the workouts your customers will be doing. Omega-3 supplements can support heart health and get the blood pumping more, so the body is better prepared for exercise and has an easier time getting up and going out when temperatures rise. Your customers deserve to let their inner beauty shine through, and taking dietary supplements that boost motivation to get active, get healthy, and focus more on self-care practices could all be promoted by your private label business.

Overall wellness during the spring

Your private label multivitamin gummy, capsule, or tablet can assist customers in feeling energized after the winter. These contain B vitamins, Vitamin C, Vitamin D, magnesium, zinc, and so many other nutrients that support overall wellness. Similarly to zinc, magnesium may make a big difference if your customers suffer from allergies. A healthy, adequate level of magnesium can help relax the airways and lungs, ultimately helping people breathe better. Magnesium deficiencies are very common, which is why it is vital that your brand offers supplements specifically comprising this mineral.

Benefits of Partnering and Private Labeling with Makers Nutrition

Whichever supplement or vitamin you choose for springtime allergies, if you want a leg up on competition, then partner with the nutraceutical industry’s leading supplement and vitamin manufacturing service provider, Makers Nutrition. Unlike other supplement manufacturers, our turnkey operation covers every aspect of providing supreme dietary supplements so you can focus your time and energy on branding and marketing.

You can easily take our products and private label them with your brand name. Especially if you are new to the industry, our private label manufacturing capabilities can unlock the door to success through high-powered machinery, a variety of coating options, and virtually unlimited ingredient combinations. All you need to do is turn the knob by calling us at 1-844-625-3771. You won’t regret it!

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