As we near a post-pandemic world, many consumers have new a perspective on life. Part of this new perspective is stepping up efforts in keeping their bodies in shape to boost overall wellness. That means not only more muscle-building exercise, but wiser supplementation with high-quality protein powder to benefit the entire body.
COVID-19 impact on sports nutrition supplementation
COVID-19 has certainly changed the supplement market because consumers have changed. Today, the general consumer wants to keep their bodies moving. According to the Natural Marketing Institute (NMI), 62% of U.S. consumers surveyed during the COVID-19 crisis said they have become more health-conscious. This corresponds with the global sports nutrition market size being valued at over $34 billion in 2020 and it is now anticipated to hit $67 billion by 2030. Much of this market growth, in which your private label can take part, will be attributed to protein supplementation. Let’s get into it.
Protein powder for strength and overall wellness
Protein supplements are among the most popular products on the market. They help people grow muscle, manage weight, and reach daily recommended amounts of protein.
Areas for innovation
According to Tim Hammond, vice president of Sales & Marketing at Bergstrom Nutrition told Vitamin Retailer, “While the muscle and strength category “is dominated by protein and amino acids with consumers’ typical goal of muscle mass or tone,” “the role of inflammation and oxidative stress is overlooked, particularly in recovery, and its management during heavy training or competition is of concern to athletes and needs to be better addressed in product solutions.” Here’s how your private label can build muscle and recovery improvement for your customers:
1. Share on your company website how inflammation and oxidative stress can be counterproductive to physical fitness efforts.
2. List the benefits of protein for recovery on your product label with the help of talented graphic designers.
3. Expand your reach beyond athletic consumers and to those looking for improved recovery time and all-around better health.
More than muscle
Muscle and strength supplements are no longer exclusive to bodybuilders and gym fanatics. Younger consumers are becoming more interested in long-term health and wellness, which means they are buying supplements to help their immune system, heart function, and cellular wellbeing. They are buying protein supplements and contributing to the booming global protein supplement market, which was valued at over $20 billion in 2021. Your business can boom right along with the market by offering protein powder with the help of an award-winning supplement service provider.
Types of protein to offer
So, which protein should you offer? While whey remains a constant on the market for athletes, there are a couple of other types of protein that suit vegetarians and vegans, who make up a growing number of protein consumers.
- Soy protein is a great alternative to manufacture for those sensitive to dairy and those who follow a vegan lifestyle. It contains all of the essential amino acids (valine, leucine, and isoleucine), which are used to build muscle. As Mr. Hammond mentioned above, more focus should be put on recovery from workouts that cause inflammation and oxidative stress. You can spotlight vegan-friendly soy protein to appeal to the increasing number of vegan consumers and promote its ability to help alleviate muscle soreness and muscle fatigue.
- Another great option for the plant-based consumers—pea protein. A terrific source of the amino acid arginine and iron, pea protein is also a naturally gluten free and dairy free source for all the benefits your fitness enthusiast consumers and casual gym-going customers want. Since most protein consumers are looking to gain more than muscle, introduce the heart health benefitting effects of pea protein. Though more research is needed, pea protein is proving to help reduce risk factors of heart disease, like high blood pressure and cholesterol.
Protein powder convenience
When manufactured by the right powder supplement service provider, protein powder can be easily mixed into your customers’ smoothie, baked goods, and oatmeal. That way, supplementing can blend into everyday routines and doesn’t feel like a chore.
Stock whey protein
If you want guaranteed quality whey protein, then Makers Nutrition’s stock whey powders are for you. While we offer unflavored whey, we also carry many preferred flavors that have been perfected to meet the needs of our clients. Refreshing orange popsicle, delicious Dutch chocolate, sweet strawberry—we have these powders ready to be private labeled with your brand name. Available at a low minimum order quantity of 500 bottles, these formulas are here to help your business grow quickly and efficiently. We are here to fast-track your business to success.
Perhaps you are hesitant since you are just starting out in the nutraceutical industry or have a terrible story to tell about your previous supplier. Well, you should know that we cater to companies like yours, and truly dedicate ourselves to delivering a standout product. You can reach us at all times and will get a response within hours of your inquiry, not days. Supplement manufacturers that may have scared you away from forging on in your business journey may have been slacking in their customer service department. At Makers Nutrition, we don’t have a customer service department… we are a customer service company, serving you as best we can, no matter the challenge. You can reach us via phone, email, and social media. We make it easy for you to contact us because again, we are here for YOUR success.
Packaging protein powder
Protein is usually sold in bottles and jars, but we can seamlessly apply your label to gusset bags of all sizes or in single dose packets for portability, so your customers can take your private label protein with them wherever they go. Some sports nutrition supplements are powerful and are only meant to be taken on workout days and only by individuals 18 years and older. This is why many of our clients choose to include a safety seal, which will keep children out of the product. Sunlight and moisture can also diminish the quality of your product, so also like many of our clients, you may choose to list on your label, “store away from direct sunlight” with an appropriate range in temperature that is ideal for your product’s composition. Something else to discuss with our graphic designers.
Quick, affordable shipping
Your protein powder is manufactured and packaged. Now you are curious about delivery options. Once complete, the product will be warehoused in our state-of-the-art fulfillment center and await its time to depart. While you may choose to pick up on your own, or send a driver, our team cuts the best deals with the nation’s most reputable carriers so you can enjoy fast, affordable transportation of the protein powder you want to get to market sooner rather than later. It is a popular feature that many business owners have enjoyed over the years, as they do not have to worry about space in their vehicle or finding a trustworthy truck service. Allow us to do the heavy lifting so you can quickly get to work on distributing your strength-building and overall wellness-benefitting dietary supplements to as many consumers as you can reach