The gut bacteria that live in the gastrointestinal tract help modulate inflammation, break down, and digest food, and even work to keep the immune system functioning smoothly. When the right balance of healthy bacteria exists, be it through fibrous eating or prebiotic, probiotic, and postbiotic supplementation, better overall wellness is attainable. Today, we will take a look at what each of the p’s mean and how your private label can benefit by manufacturing them into high-quality, profitable products with the help of Makers Nutrition.
What are prebiotics?
Prebiotics are naturally occurring, non-digestible food components that are associated with the promotion of healthy bacterial growth in the gut. Prebiotics include fructooligosaccharides such as inulin and galactooligosaccharides. While fruits, vegetables, and whole grains can enhance your customers’ prebiotic intake, dietary supplements may do the trick to help keep gut health intact.
What are probiotics?
Probiotics are the beneficial bacteria, live cultures, that are naturally found in the gut. These active cultures assist in repopulating bacteria to balance gut flora. Fermented foods like yogurt, kimchi, kombucha, kefir, and sauerkraut are all great probiotics which aid in GI, immune, and overall health.
But what about vegan consumers or those who simply don’t like fermented foods? Your private label probiotics can help supplement their diet. Often taken as capsules and powders, probiotic supplements are strikingly popular on the market. When you work with quality ingredients and your product is manufactured in an FDA-registered, GMP-compliant facility, customers may be given the chance to take probiotic supplements that are designed to carry healthy bacteria all the way to the large intestine for better health effects, while others don’t make it past stomach acid. THIS is why quality matters.
What are postbiotics?
Perhaps less heard of, postbiotics are the result of prebiotics and probiotics. Gastroenterologist Dr. Brian Weiner tells Cleveland Clinic “Scientists make postbiotics when they take the bacteria, mix it up in a big vat, let it produce bioactive compounds and then put those materials in a pill form or something similar. The hope is that these end products of bacterial metabolism have a therapeutic benefit.
Scientists do not fully understand how postbiotics work their magic, but one well-studied postbiotic, butyric acid, may offer some hints. Butyric acid, a short-chain fatty acid, which bacteria use as fuel, is often found in digestive health supporting supplements. Depending on the availability of butyric acid in the colon, certain species of bacteria may flourish or starve. Dr.
Weiner continues, “You can manipulate bacteria populations by providing extra butyric acid. Some of these bacteria seem to improve the immune response of the colon’s lining. A strong immune response is important because of the high concentrations of bacteria in your colon—which are almost higher than anywhere else in nature.” Researchers believe that some good bacteria stimulate the immune system to prevent bacteria from entering the bloodstream.
Beyond gut health
The benefits of postbiotics are proving to extend beyond gut health. While everyone experiences different benefits, Dr. Weiner says, “… if a certain chemical—or postbiotic—that these bacteria produce is beneficial, it would be great if we could just isolate the chemical and give it to patients as medicine.” That may pique doctors’ interest to look further into the matter, with potential for their own private label line of postbiotic supplements. In terms of what those supplements could be intended to help:
- Allergies: Postbiotics may promote immune system response, thereby decreasing allergic reactivity. For example, a few studies have shown that postbiotics may help with seasonal allergy-induced running or stuffy noses (aka rhinitis). Another study unveiled that taking postbiotics for two to three months considerably reduced eczema symptoms as well. Such findings are just the beginning of how supplements may support the immune system and many of your customers.
- IBS: One study has established that a postbiotic regimen had a major impact on the quality of life of individuals with irritable bowel syndrome. After four weeks, participants saw significant relief in terms of bowel movement frequency, pain, and bloating.
Who should take postbiotics?
While all vitamin and supplement labels should have a warning listed that individuals should always consult a healthcare professional before taking any product, people who may benefit from postbiotic supplements are those who suffer from allergies or have problems going to the bathroom. However, research is still in its infancy, and more must be done in order to determine the true safety and efficacy of postbiotics.
If you are a licensed physician yourself, then you may wish to do your own research, find clinically based results before offering postbiotic products. In the meantime, however, you could go right ahead and get working on a combo prebiotic/probiotic, which Makers Nutrition can easily help manufacture, package, and deliver to your place of business. If you are hesitant about the future of postbiotics, take a look at their upward trajectory.
Postbiotic market value
Postbiotics are gaining so much traction that they are taking center stage. A recent research report provides an in-depth analysis of the postbiotics market in five major geographies and emphasizes on the current market trends, market size, market shares, recent developments, and
forecasts to 2029. The postbiotics market alone is anticipated to climb over $24 million by 2029, at a CAGR of 10.1% during the forecast period 2022-2029.
Reasons for this growth:
- Growing consumer awareness regarding health benefits that postbiotic supplements have to offer
- Increasing prevalence of numerous digestive diseases
- Rising demand from the sports nutrition industry, as research is beginning to observe postbiotics’ agency in supporting exercise performance and limit fatigue among athletes
With competition high among vitamin brands, you will need an edge over business owners looking to sway consumers their way. Here is some helpful insight: an increasing number of brands are incorporating postbiotics into pet products, creating new opportunities for themselves. This is an example of the innovation required when the stakes are high in an industry rife with supplement companies offering very similar products.
The best gut health supplement manufacturing service provider around
On a global scale, our team has been recognized for our capabilities in manufacturing, design, packaging, and fulfillment services. These awards are a testament to our versatility as a service provider and our utmost commitment to providing nothing short of excellent sales support and customer service. Makers Nutrition has the capacity to ensure that no other supplement manufacturer offers a better deal. We can take the finest raw materials and turn them into incomparably safe and effective gut health products for you to offer consumers.
Prebiotics, probiotics, and postbiotics are all checkmarks for us. We have the expertise and equipment to handle all the enzyme blends and fermented ingredient extracts to produce the capsule, powder, tablet, or gummy that wins over consumers looking to improve their gut microbiome and potentially other areas of wellness.
How Makers Nutrition goes beyond supplement manufacturing
Over the years, Makers Nutrition has manufactured countless pre- and probiotic supplements. If you are doing it right, with time comes advancement. And that is exactly what we have experienced. Through next-generation equipment and a team of polished experts, we have manufactured our largest work orders to date. The COVID-19 crisis has bolstered attitudes toward better health and awakened many consumers to the power they hold over their own wellbeing, which is why we encourage you to create custom formulas, be it prebiotics, probiotics, or both, through a supplement manufacturer you can trust to deliver at such a pivotal time. So, go with your gut and choose Makers.
- “Posbiotics Global Market Report 2023: Sector to Reach $24.03 M by 2029.” Vitamin Retailer, Mar. 2023, pp. 12.