‘GF’ is something you may have been seeing more of lately on menus and packaging of food items like pasta and cookies. ‘GF,’ or ‘Gluten Free’ is becoming increasingly popular among consumers who wish to partake in a healthier way of life, free of unnecessary ingredients, while others are allergic to the protein. Read on to learn why ‘GF’ might just be the selling point for your next private label vitamin manufactured through the international people’s choice service provider.
What does gluten free mean?
Gluten is a protein that holds no nutritional value, but is found in certain grains such as wheat, barley, rye, and a cross between wheat and rye called triticale. Gluten helps foods maintain their shape, essentially serving as the glue that holds the food together. It can be in foods you wouldn’t expect it to be in, so people who are allergic or have a sensitivity must be especially careful when choosing what to eat and what to take in terms of medications, vitamins, and dietary supplements.
Why can’t some people eat gluten?
There are medical conditions that require a diet free of gluten. These conditions include the following:
- Celiac disease: an autoimmune disorder in which gluten triggers immune system activity that damages the lining of the small intestine. This damage gradually prevents nutrient absorption from food, which affects the body’s processes.
- Gluten sensitivity: causes some of the same signs and symptoms associated with Celiac disease, including abdominal pain, diarrhea, bloating, constipation, foggy brain, rash, and headache. However, there is no damage done to the small intestine.
- Wheat allergy: the result of the immune system mistaking gluten for some other protein found in wheat as a pathogen, like a virus or bacteria. This condition can cause an immune system response that results in difficulty breathing, congestion, and other symptoms.
- Gluten ataxia: another autoimmune disorder, but this time the gluten affects certain nerve tissues, and causes problems with muscle control and voluntary muscle movements.
What cutting out gluten can do
Cutting out gluten can be beneficial or even lifesaving for those with and without a medical condition related to the protein. For those with medical conditions, cutting out gluten can help avoid the symptoms associated with them. For those without medical conditions, it can help with energy levels, weight loss, bloating and more. In fact, according to market research company NPD, 26-30% of adults in the United States claim to be reducing their gluten intake or avoiding it altogether, even though not diagnosed with any form of gluten sensitivity.
Private label business benefits of selling gluten free supplements
If your customers are making a change and phasing gluten out of their diet, then there are plenty of foods that are naturally gluten free. Fruits, vegetables, beans, seeds, nuts, eggs, lean, non-processed meats, poultry, and fish are all great options that offer a whole lot of nutrition without the gluten. If they need to turn to vitamins and dietary supplements for reasons related to their medical conditions or because they have trouble absorbing certain nutrients, then your private label brand can be the one they need. Here are the nutrients gluten-free diet followers, or those with Celiac disease, typically need in supplement form:
- Vitamin D: Sine few foods naturally contain an abundance of Vitamin D, gluten free eaters are already at a disadvantage with maintaining their levels. People with Celiac disease are prone to Vitamin D deficiencies, so you could target these consumers to help them avoid the pitfalls of a gluten free diet.
- Vitamin B6: One of the best vitamins for individuals with Celiac disease, B6 is used to ward off infections, maintain healthy nerve function, blood sugar levels, and transport oxygen throughout the body. Gluten free diets are usually low in this vitamin, but there are plenty of food alternatives. But people just might not like those alternatives (i.e., garbanzo beans, tuna, salmon, and turkey). If that is the case for your customers, then a high-quality private label B6 softgel, capsule, tablet, or gummy could be the solution.
- Vitamin B12: Ever hear someone say, “I’m so tired, it’s like my blood is tired”? Well, there may be some truth to that. Crucial for nerve and blood cell health, low Vitamin B12 levels can easily affect energy levels. Individuals who are particularly deficient in this vitamin can find themselves fighting off persistent fatigue. Research shows that people with Celiac disease do not get enough Vitamin B12 in their diets, and that may be due to the fact that many breakfast cereals are fortified with 100% of the daily Vitamin B12 requirements. Many of those cereals contain gluten. Unless gluten sensitive people search for gluten free cereals or eat foods such as fish, dairy, and meat, then they will likely need a B12 supplement. If the gluten sensitive are also vegetarian or vegan, then chances are high that they will be advised at some point to take supplemental Vitamin B12.
- Iron: A study found that people who are anemic at diagnosis of Celiac disease may have worse damage to their small intestine than people whose primary Celiac symptom was diarrhea. Therefore, it is vital that individuals with the disease remain cautious about getting adequate amounts of iron on the daily.
- Folate: Greens like spinach, broccoli, and asparagus are excellent gluten-free folate-rich food sources. These greens can also be manufactured into a powder—a superfood green powder that blends easily into an appetizing smoothie or beverage of choice. A custom folate-containing formula could do your gluten-free customers good since traditional foods are fortified with extra folate. The individuals without a sensitivity to gluten have a much easier time getting enough of this B vitamin, which plays a major role in creating new cells within the body.
- Thiamin, Riboflavin, and Niacin: Similar to B12, these are all important B vitamins that play a pivotal role in converting food into energy. All three nutrients are used to fortify cereals and breads, so people on a gluten free diet might get less of their daily recommendations. There are ways round this: beans are great sources of thiamin, yogurt is terrific for riboflavin, and all types of meat, poultry, fish, and dairy are high in niacin content. Again, vegetarians or vegans might have difficulty maintaining their levels, so your B complex, gluten friendly capsules suitable for vegans would be an ideal supplement for these consumers.
- Calcium: If consumers with a gluten sensitivity are also lactose intolerant, then they are certainly not eating dairy products. If dairy is avoided along with gluten, and your customers don’t want tofu or canned fish with bones, then they will be needing a calcium-comprising supplement from a reputable brand like yours.
Makers Nutrition’s private label pathway to profit
How do they know yours is a reputable brand? Well, the way we see it is your supplement is only as good as your supplement manufacturer, so your profitability relies on which provider you choose. We are the company that goes above and beyond for its clients and their customers. We know how much research consumers do on the brands from which they buy. And since we are the company behind many of those brands, we do everything in our power to excel in manufacturing capabilities, client services, packaging options, and fulfillment operations—everything our clients need in order to best serve their customers. When partnering with Makers, you know you are getting top notch care, top talent graphic design, and top value for the bundle deal you are getting.
Time well saved
Our all-in-one operation allows you the time and money saved during the manufacturing, design, packaging, and warehousing stages to spend on the very important marketing and advertising plans you will execute to maximize your sales.
White label formulas for private label offerings
While you are invited to submit your custom formula for a FREE quote, we offer readily available formulas that you are welcome to private label with your brand name. Many of these formulas, including popular gummies, are gluten free and suit the many consumers looking to incorporate the above nutrients into their diet. Everything from eye health to immune support, we have a formula for YOUR BRAND!
Interested in getting started but afraid of being left in the dark? Fret not, for we always answer the phones. All you have to do is call 1-844-625-3771 today