In recent years, the health and wellness industry has witnessed a surge in popularity for green superfood supplements. These nutrient-dense powerhouses have gained traction due to their exceptional health benefits and ability to provide a concentrated dose of essential vitamins, minerals, antioxidants, and phytonutrients. As the demand for natural and organic products continues to grow, it becomes increasingly evident that green superfood supplements should be the next product startups offer their customers. Let’s explore the reasons behind this trend and the potential that green superfoods hold for both startups and consumers alike.
What are green superfoods?
Superfood powders are derived from nutrient-rich superfoods by drying and grinding them into a fine powder, which can be mixed into food and beverages and enjoyed by consumers. ‘Green’ refers to green fruits and vegetables like spinach, spirulina, and collard greens that are condensed into supplement form. While everyone is encouraged to get their vitamins and minerals from whole foods, when you are on the go, superfood powder that dissolves easily into water is the next best thing.
The state of the market
The global superfood powder market size was valued at over $6 billion in 2021 and is expected to expand at a CAGR of 7.2% from 2022-2030. Here are some main reasons for that growth:
❖ Rising consumer awareness and demand
One of the primary drivers behind the increased demand for green superfood supplements is the growing consumer awareness of the importance of nutrition in maintaining optimal health. Today’s consumers are more health-conscious than ever before and are actively seeking supplements that support their wellbeing. Green superfoods, such as spirulina, chlorella, wheatgrass, and moringa, offer an array of essential nutrients that can help bridge the nutritional gaps in our modern diets.
Startups that tap into this rising demand for green superfoods can attract health-conscious customers who prioritize their wellbeing. By offering these supplements, startups can align themselves with shifting consumer preferences and establish a strong foothold in the thriving health and wellness market.
❖ Nutritional powerhouses packed with essential nutrients
Green superfood supplements are nature’s nutritional powerhouses. They are typically derived from a variety of nutrient-dense plant sources, like leafy greens, algae, and grasses. These supplements are rich in Vitamins A, C, E, and K, minerals (iron, calcium, magnesium, potassium), antioxidants, fiber, and phytonutrients, making them an excellent addition to a well-balanced diet.
By incorporating greens into their product offerings, startups can provide a convenient and efficient way for customers to obtain essential nutrients. Many individuals struggle to consume an adequate amount of fruits and vegetables daily, but with green superfood supplements, they can access a concentrated dose of vital nutrients in a convenient form, ensuring their nutritional needs are met.
❖ Support for overall health and wellness
Green superfoods offer a multitude of health benefits that make them a valuable addition to anyone’s wellness routine. The potent antioxidants found in these supplements help combat oxidative stress and reduce the risk of chronic diseases. They also promote a healthy immune system, support detoxification processes, and contribute to vibrant hair, skin, and nails.
Startups that prioritize the wellness of their customers can position green superfood supplements as a holistic approach to health. By emphasizing their various benefits, including increased energy levels, improved digestion, and enhanced mental clarity, startups can attract the already-health-conscious consumers seeking safe, comprehensive methods of wellness, and educate those new to superfoods.
❖ Environmentally friendly and sustainable
In today’s environmentally aware world, consumers are growing more concerned about the sustainability and eco-friendliness of the products they purchase. Green superfood supplements often boast impressive sustainability credentials. Many are derived from plant-based sources that require minimal resources to grow and have a low carbon footprint compared to animal-derived alternatives.
By offering green superfood supplements, startups can appeal to consumers who are all about the environment. This will help build a positive brand image while fostering long-term customer loyalty.
❖ Versatile and customizable product options
One of the key advantages of green superfoods is their versatility. Startups can leverage this aspect to offer customizable product options that cater to specific customer needs. For example, some individuals may prefer a powdered form that can be easily mixed into smoothies or beverages, while others may opt for convenient capsule or tablet formats.
Green superfood blends allow startups to create unique formulations tailored to different target audiences. Whether it is a blend that focuses on detoxification, immune support, energy enhancement, or stress reduction, startups have the flexibility to develop products that cater to direct concerns.
Private label green superfood
If you decide to take the private label route, know that Makers Nutrition offers two high-quality, nutrient-packed green superfood powder options.
1. Green Superfood Pineapple: contains antioxidant-rich, detoxifying, energy-supporting ingredients.
- a. No fillers
- b. Non-GMO
- c. No artificial colors, preservatives, or ingredients
- d. Not tested on animals
- e. No added sugar
2. Apple cinnamon turnover: comprises alkalinity blend, probiotics, and enzyme combination.
- a. No fillers
- b. Non-GMO
- c. Vegan friendly
- d. No added sugar
- e. No artificial colors, preservatives
These formulas were designed to help your customers maintain their daily activities with a healthy level of energy and the blends of nutrients that can provide the overall wellness boost they need to thrive.
Red superfood powder
After you have found great success with green superfoods, we also offer red superfood powder that you can add to your private label line. This delicious, vegan friendly, kiwi strawberry flavored formula could be your leg up on competition. Packed with antioxidants and health benefitting ingredients like acerola berry powder, flax seed oil, and mango fruit powder, this superfood mix will pair nicely with just a splash of apple juice! **Expect returning customers. **
Package with ease
Since Makers Nutrition is the industry’s one-stop shop for all supplement services, you reap the benefits of our convenient packaging solution. Our white label formulas have already been planned, from raw materials to bottling. That means, we have extracted the thought process you would otherwise be burdened with when all you want to do is get product to market sooner rather than later.
Even though we already have the packaging planned for our green superfood powder, you have the autonomy to choose what goes on the label, as long as it is within the confines of FDA regulations, which our team also covers for you. If you have a logo established, you can simply send your Makers Nutrition graphic designer the file so we can get to work and discuss the layout of your label. You can have us design anything from a simple look to a very complex and informative label.
Formulating custom green superfood supplements
Say you already have a superfood that is being manufactured at another facility. We can do it better. Here’s why:
- Makers Nutrition serves its customers around the clock. We leave no message unaddressed, no call unanswered.
- You never have to worry about cross-contamination. Our FDA, GMP facility ensures safe and efficient manufacturing of all products.
- While your current superfood manufacturer may produce cakey powder that lacks flavor, you can count on our advanced flavor systems that nail the flavor you want to offer customers.
There are plenty more reasons why we do it better, but to find out, choose our services and let the support and product quality speak for themselves. To get started, dial 1-844-625-3771 today!